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project work on BIG BAZAAR
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krishoo7 exactly its on which dimension dude? Big Bazaar or consumer behaviour or eating behaviour ?
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project work on BIG BAZAAR Document Transcript
49. 1. A PROJECT ON “Consumer Shopping Behavior in BIG BAZZAR” MASTER OF
MARKETING MANAGEMENT SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQIREMENT FOR AWARD OF MASTER OF MARKETING MANAGEMENT
OF UNIVERSITY OF PUNE SUBMITTED BY AURAAG SHARMA (2008-10)
(MATRIX BUSINESS SCHOOL, PUNE-4) GUIDED BY: - Mrs. Meenal Pendse
MATRIX BUSINESS SCHOOL PUNE-4 1
2. CERTIFICATE This is to certify that the FIELD WORK titled “Consumer shopping
behavior in BIG BAZAAR” Is a Bona fide work carried out by Mr? VISHAL SHARMA
student of Master of MARKETING MANAGEMENT Semester 2nd of MATRIX
BUSINESS SCHOOL, PUNE under University of Pune in the Year 2009. Internal guide
Director Mrs. Meenal Pendse Dr. J.N. Pol Date: Place: Pune College Seal 2
3. Acknowledgement A successful project can never be prepared by the single effort or
the person to whom project is assigned , but it also demand the help and guardianship of
some conversant person who helps in the undersigned actively or passively in the
completion of successful project. With great pleasure I express my gratitude to our
director Dr.J.N.Pol and project guide Prof. Meenal Pendse without their help this would
not have been completed. They have given their precious suggestions and constructive
guidance has been indispensable in the completion of this project work. I would also like
to thank the staff of the Matrix Business School. They have supported me in this
endeavor, and appreciated me in my efforts during my project. Last but not the least I
would also like to thank my friends and all the responded. Who directly and indirectly
supported to me during my project work, without the help of whom this project would not
have been possible. Anuraag Sharma 3
4. Index Sr. Title Page No. No 1 Executive Summary 5-6 2 Objective and scope of the
study 7 3 Company Profile 8-10 4 Theoretical Background 11-17 5 Research
Methodology 18-21 6 Data analysis and Interpretation 22-30 7 Findings 31-32 8
Limitations 33 9 Conclusion 34 10 Recommendations 35-36 11 Annexure 37-39 12
Bibliography 40 4
5. EXECUTIVE SUMMARY Project Title “Consumer buying behavior while Shopping”
The study of any subject is made by examining it in an organized fashion. There are three
classes of variables involved in understanding consumer behavior; STIMULUS,
RESPONSE and INTERVENING variables. Stimulus variables, such as advertisements,
products exist in both the individuals‟ external environment. These generate a sensory
input to consumers. Response variables are the resulting mental / or physical reactions of
individuals who are influenced by stimulus variables. For e.g.: - purchasing a product or
forming attitudes about it could be viewed as response variables. Many of the variables
affecting consumers (such as personality, learning, and perceptions are external
situations, motives, and so forth) cannot be directly observed. The project “Consumer
buying behavior while shopping”. Is carried out under supervision and guidance of BIG
BAZAAR. The project was about studying the consumer buying behavior. A
questionnaire was prepared by us in order to conduct market survey. The questionnaire
was based on different parameters to judge and understand the consumer behaviors and
determine the best possible strategies which could be used to attract customers. The
research carried out in this project was descriptive in nature. The study was aimed at
knowing the various eating habits of a consumer. This project helped in understanding
what exactly a customer looks in an eating joint before entering it. It gave an idea about
50. the essential factors that are required now a day for an eating joint to attract customers in
this competitive world. 5
6. We were also given a task to understand the customer eating habits, what a consumer
wants while eating in a restaurant what all a consumer look for and what are their
expectations, how can a mall owner satisfy the needs and wants of a consumer so that the
consumer may come back and the retailer can retain its consumer. This project helped us
to figure out the different consumer eating behavior and to understand the overall
customer perception of eating in a restaurant as well as their demand for mall. The trend
today has been to combine shopping with various offering. For e.g. apart from shopping
there are food courts, cinema theaters and even in some an amusement centre for
children. Shopping has made people spend not just on their requirements of goods to be
bought but to look on the totally of experience have a quick bite at McDonalds in the
mall or let the kids play fun game while one is busy shopping or even taking the family
out for movie and having a dinner all under one roof. The benefits of this totally offering
are that many vendors get to have peoples patronize their offerings, while the Shopping
experience i.e. being enhanced, more business got by the stores at the venue. Shopping is
no longer a onetime agenda for people. Various options are opening up. OBJECTIVES &
SCOPE OF THE STUDY 6
7. Objective:- • To analyze consumer behavior towards consumption of fast food. Scope
of the project:- The market survey has done in fast food restaurants; this project is useful
for the better understanding of the consumer behavior. The project encompasses the
various behavior of customer, their pre and post behavior when they eat. There is also
overview of the consumer‟s attraction towards fast food restaurants, mostly consumer
perceptions are changing and most of the consumer now prefers to eat in fast food
restaurant. The project work involves specific guidelines for the restaurant and helps the
restaurants to understand better the consumer behavior in fast food restaurants. Company
profile Big Bazaar 7
8. Pantaloon Retail (India) Limited, is India‟s leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer market.
Headquartered in Mumbai (Bombay), the company operates over 7 millions square feet
of retail space, has over 1000 stores across 53 cities in India and employs over 25,000
people. The company‟s leading formats include Pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls. Some
of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion
Station, all, Top 10, bazaar and Star and Sitara. The company also operates an online
portal, futurebazaar.com. Big Bazaar is not just another hypermarket. It caters to every
need of your family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers. At Big Bazaar, you will definitely get the best
products at the best prices - that‟s what they guarantee. With the ever increasing array of
private labels, it has opened the doors into the world of fashion and general merchandise
including Home furnishings, utensils, crockery, cutlery, sports goods and much more at
prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much
more to complete your shopping experience. Future group Future group is one of the
51. country‟s leading business groups present in retail, asset management, consumer finance,
insurance, retail media, retail spaces and logistics. 8
9. The group‟s flagship company, pantaloon Retail (India) Limited operates over 7
million square feet of retail space, has over 1000 stores of its leading retail formats
include, Pantaloon, Big Bazaar, Central, Food Bazaar, Home Town, Ozone, Depot, future
Money and online retail format, futurebazaar.com. Future group includes, Future Capital
Holding, Future Generally India Indus league clothing and Galaxy Entertainment that
manages sports Bar, Brew Bar and Bowling Co. Future Capital Holding, the group „s
financial arm, focuses on asset management and consumer credit. It manages assets worth
over $1 billion that are being invested in developing retail real estate and consumer-
related brands and hotels. The group‟s joint venture partners include Italian insurance
major, generally. French retailer ETAM group. Us-based stationery products retailers,
Staples Inc. and UK-based Lee Cooper and India-based Talwalkar‟s, Blue Foods and
Liberty Shoes. Future Group‟s vision is to, “deliver Everything, Everywhere, Every time
to every Indian consumer in the most profitable manner.” The group considers” as a core
value and its corporate credo is- Rewrite rules, Retain values. 9
10. Theoretical Background Retailing – is the most active and attractive sector selling
goods or services directly to final of the last decade. While the retailing industry
consumers for personal, non business use itself has been present through history in our
country, it is in the recent past it has witnessed so mush dynamism 10
11. Retailing one of the largest sectors in the global economy is going through a
transition phase not only in India but the world over. The study of any subject is made
easier by examining it in an organized fashion. There are three classes of variables
involved in understanding consumer behavior, stimulus, response and intervening
variables. Stimulus variables, such as advertisement, products and hunger pangs exist in
both the individuals‟ external and internal environment. These generate sensory inputs to
consumers. Responses variables are the resulting mental and/or physical reactions of
individual who are influenced by stimulus variables. For ex: - purchasing a product or
forming attitudes about it could be viewed as responses variables. Many of the variables
affecting consumer (such as personality, learning, and perceptions of external situations,
motives, and so forth) cannot be directly observed therefore, those who want to learn
about the variables affecting consumer must often make inference to determine the extent
to which a given variable is having an influnce The study of consumer behavior can also
be quite complex, because of the many variables involved and their throw the variables,
tendency to interact with and influence each other. Models of consumer behavior have
been developed as a means of dealing. With this complexity. Models can help organize
out thinking about consumers into a coherent into a coherent whole by identifying
relevant variables, describing their basic characteristics, and specifying how the variables
relate to each other. Consumer decisions Process 11
12. This process consists of the decision process regarding products and services. The
major steps in this process are shown as problem recognition, information search and
evaluation, purchasing processes, and post purchase behavior. Problem recognition
occurs when the consumer is activated by awareness of sufficient difference her actual
affairs and her concept of the ideal situation. This can occurs through activation of a
motive such as hunger, by confronting some external stimulus such as an advertisement,
or by being effected by additional variables such as social or situational influences.
52. Internal search – a quick and largely unconscious review of memory for stored
information and experiences regarding the problem. The information is in the form of
belief and attitudes that have influenced the consumer‟s preference towards bands. Often
such a review results in recognizing a strong brand preference, and a routine purchase
occurs. However if an internal search does not provide sufficient information about
products, or how to evaluate them, the consumer continues with a more involved external
search for information. This result exposure to numerous informational inputs called
stimuli, which can arise from a variety of sources, including advertisement, printed
products reviews, and comments from friends. Any informational stimuli are subjected to
information-processing activities, which the consumer uses to derive meaning from
stimuli. The process Involves allocating attention to available stimuli deriving meaning
form these stimuli and holding this meaning in what is termed in what is termed short
term memory where it can be retained briefly to allow further processing. Indian retail
market scenario 12
13. The financial year 2005-06 saw India ride high on the waves of a booming economy.
The BSE sensex scaled new heights by crossing the 1200 points mark early that year. The
GDP growth for 2005-06 was about 8.4 % while foreign reserves had crossed the US$
165 billion mark. India had shed its tag of a third world country and is being hailed as
one of the most rapidly emerging markets and a popular investment destination. Between
the affluent and the middle class has reduced dramatically. The Indian middle class is
expected to grow from its current share of 22 % to 32 % of the total population by 2010
over the last few years retail has become one of the fastest growing sector in the Indian
economy. Retail in India is currently estimated to be a $230 billion industry of which
organized retail 3 % or roughly $ 7 billion. At keamey has identified India as the leading
retail destination in their annual list of most attractive countries for international retail
expansion (Global retail development index 2006). Organized retail is expected to grow
at the rate of 25-30% per annum and is projected to attain a size of $23 billion by 2010.
The booming services sector in India has fueled the growth of a new class of consumer
the single urban youth whose expenses are typically independent of family compulsion.
As observed globally the steady climb in lifestyle and leisure goods is essentially due to
disposable income of this class of consumers. Over the last one year salaries have
increased by approximately 15-20%. The divide The government has allowed foreign
direct investment in real estate since early 2005. This has led to increased foreign interest
and has encouraged 13
14. joint ventures between Indian and foreign developer. Considering the vast potential in
the retail business 51% FDI in single brand retailing has also been allowed recently. This
move is anticipated to attract foreign investment technology global best practices and
cater to the demand for high quality branded goods in India. Corollary to the real estate
growth retail boom too has percolated to the tier-2 and tier-3 cities of India of the total
361 mail projects currently underway in India 227 are in the top 7 cities while the rest
134 are distributed over various tier-2 tier3 cities. These statistics reveal the far reaching
effect of positive macro trends In changing the consumer preferences and shifting
mindsets towards organized retail experience besides new malls close to 35 hypermarket
325 large department stores and over 10000 new outlets are also under development.
Growth in rural population and increase in agricultural incomes also offers considerable
scope for innovative retail formats. India‟s vast middle class and its virtually untapped
53. retail industry are key attraction for global retail giants wanting to enter new markets. As
India continues to get strongly integrated with global policies the retail sector is bound to
grow manifold in the years to come. The depth of the Indian market and the variations of
the consumer profile portend a bright future for the sustained growth of the Indian retail
sector. 14
15. Current scenario Pune has been experiencing a retail boom since the last 2-3 years in
2005 approximately 1.25 mm. sq. ft of new retail space was added to Pune real estate
market. This led the current retail stock of the city to grow to 3.5 mm.sq ft growth in
commercial activities and the migrant population of young white collar workers has been
the key driver of real estate boom in the city. With 23 mall projects in the pipeline the
city was expected to have a cumulative retail slot of approximately 4.5 mn.sq ft by end
2006 and infusion of new retail space over the next two years the total retail stock in
Pune by end 2008 is estimated to be about 8.7 mn sq ft. The city has been witnessing an
interesting trend of movie screens being located in large format mall developments.
Another noticeable trend in the retail format is the advent of specialty mall or niche
malls. Centre locations The locations where retail developers have flourished
traditionally are the high streets of M .G Road F C road and J. M. road in the central part
of the city these markets have a unique mix of local brands along with national and
international retailers both are known to generate substantial revenues along with heavy
footfalls. 15
16. However the development of malls in the neighboring locations is anticipated to
affect the footfalls of these traditional high streets. A case in point is the presence of
magnum mall (175000 sq. ft.) In the camp area which has created a pull effect on the
consumer stronghold of M. G. road.nucleus mall (200000 sq ft ) in camp which became
operational in 2005 had shoppers stop take up space for its second outlet in the city.
Another large scale project Pune central a mall by pantaloon retail on bund garden road
has food bazaar as its anchor tenant and caters to the domestic needs of the bulk of the
resident population of central Pune. These retail market in the central location of the city
currently house approximately 1.78 mn.sq.ft of retail stock a new mall fun n travel
(100000 sq ft) has been planned in the bund garden region while two malls ascent (93654
sq ft) And one centre port (1240000 sq ft) are coming up on the university road. These
developments are slated to enter the market sometime in 2007. Suburban and peripheral
location While the retail markets in camp an bund garden road continue to mature retail
sector activity is increasingly shifting to suburban and peripheral locations of Aundh,
Hadpsar karve road kondhwa and yerwada note wothy mall development sudev axis
(350000) will also be operational in 16
17. 2007 this micro market is expected to witness a number of large scale mall
developments amounting to approximately 2.3 mn sq ft of new retail space by 2008.
RESEARCH METHODOLOGY Research Methodology ill common parlance refers to a
search for knowledge. One can also define also research as a scientific and systematic
research for pertinent information a specific topic. Research is an art of systematic
investigation. Some people consider research as a movement, a movement to the known
to the unknown. According to Clifford Woody: - 17
18. “Research comprises defining and redefining problems, formulating hypothesis or
suggested solutions, collecting, organizing and evaluating data, making deductions mil
reaching conclusion, and at last carefully testing the conclusion to determine whether
54. they fit the formulating hypothesis.” Marketing research is defined as a systematic
gathering and analysis of the data concern with an objective. The whole activity is
divided into various parts and after compilation of that we reach at certain findings,
which enable us to marketing decision. It involves the diagnosis of information needed
and the selection of the relevant and inter-related variables. Research Plan: - Research
Approach: SURVEY METHOD Primary Source Primary data consists of original
information gathered for specific purpose. The primary data is collected through
questionnaire. The questionnaire is through common instrument collecting primary
collection. I collected the data through questionnaire from different small eating joints.
Research Instrument The research instruments used for collecting the primary data were
the questionnaire. Questionnaire 18
19. The questionnaire was carefully developed tested and debugged before they were
administered on a large scale. Each questions contributed to the research objective here
questionnaire is structured types means there are concrete, definite and predetermined
questions. The questions are presented are exactly same wording and in the same an order
to all respondents. The questionnaire had a mix type of open ended, closed ended and
multiple choice questions. The questions were limited in numbers simple direct and
unbiased technology was adopted. Data Source: Primary: 19
20. The data was collected through questionnaire comprising of 17 questions.
Secondary: The data was collected through: Data Collection Instrument:
Questionnaire Sampling Procedure: 1. Sample Unit : Consumer visited Small Eating
Joints Sample Size : 50 Respondents 2. 3. Sampling Method : Random Sampling Method
20
21. DATA ANALYSIS 21
22. Question No. 1 Do you Visit mall? Do you visit Yes No No. of Respondents (%)
100% 0% No. of Respondents (in 50 0 no.) 22
23. Do you visit 120% 100% 80% 60% No. of Respondents (%) 40% 20% 0% Yes No
Interpretation All the candidates interviewed visited mall. Question No. 2 With whom
you prefer to visit mall? Prefer to visit Friend Spouse Colleagues Alone malls No. of 60%
20% 4% 16% Respondents (%) 23
24. No. of 30 10 2 8 Respondents (in no.) Prefer to visit malls 16% 4% Friend Spouse
Colleagues 20% 60% Alone Interpretation Out of 50 respondents:- 60% preferred to
visit malls with Friends. 20% preferred to visit malls with their spouse. Question No. 3
How much time you spend in a mall? Time spent on Hour 1-2 hrs More than 3 visiting
hours malls No. of 20% 50% 30% Respondents (%) No. of 10 25 15 24
25. Respondents (in no.) Time spent on visiting malls 20% 30% Hour 1-2 hrs More than
3 hours 50% Interpretation Out of 50 respondents 25 respondents spend approx.1-2 hrs
in a mall. Out of 50 respondents 15 respondents spend approx.more than 3 hrs in mall.
Out of 50 respondents 10 respondents spend approx. less than 1hrs. In mall. Question
No. 4 Does the person with whom you visit mall influence you? Person who influence
Yes No No. of Respondents (%) 40% 60% No. of Respondents (in 20 30 no.) 25
26. Person who influence Person who influence 70% 60% 60% 50% 40% 40% No. of
Respondents (%) 30% 20% 10% 0% Yes No Interpretation Humans are social being,
different person has different perception and attitude, so they purchase according to their
own need like. Question No. 5 Do you visit the mall, by advertising influence?
55. Advertisement Yes No Sometime Can‟t say influence yes No. of 40% 24% 16% 20%
Respondents (%) No. of 20 12 8 10 Respondents 26
27. (in no.) Advertisement influence 20% Yes 40% No Sometome yes 16% Can‟t say
24% Interpretation Out 50 respondents:- 20 respondents responded that they come to
know things through advertisement. 12 respondents responded that they are not
affected by advertisement. 08 respondents responded that sometime yes and sometime
they don‟t know. Question No. 6 Why do you choose mall for shopping? Choosing Less
Economical Brands Variety Quality All Convenient malls for time under shopping one
roof No. of 14% 24% 26% 8% 14% 6% 8% Respondents (%) 27
28. No. of 7 12 13 4 7 3 4 Respondents (in no.) Choosing malls for shopping Less time
Economical Brands Variety Quality All under one roof Convenien Interpretation 7
respondents said less time, 12 respondents said its economical, 13 respondents said they
get brands. Question No. 7 Do you go for unplanned (spot Purchases) shopping /
Purchases? 28
29. Unplanned Yes No Can‟t say purchases or spot purchases No. of 54% 32% 14%
Respondents (%) No. of 27 16 7 Respondents (in numbers) Unplanned purchases or spot
purchases 14% Yes No Can‟t say 54% 32% Interpretation Out of 50 respondents 29
30. 54% respondents made unplanned purchases. 32% respondents said they don‟t
make unplanned purchases. 14% respondents said that they were not sure Question No.
8 Which of the following media you find the ads of any shopping mall? Mode of
Newspaper T.V Radio Hoardings Others advertisement No. of 30% 50% 10% 8% 2%
Respondents (%) No. of 15 25 5 4 1 Respondents (in numbers) Mode of advertisement
2% 8% 10% 30% Newspaper T.V Radio Hoardings Others 50% Interpretation Out of 50
respondents 30
31. 30% respondents get aware through Newspaper. 25% respondents get aware of
the ads through T.V. 10% respondents get aware through Radio channels. 8%
respondents get aware through hoardings. FINDINGS AND OBSERVATIONS 1.
Almost every person contacted or interviewed said that he/she has visited malls.
Maximum number of respondents said they are aware of malls. 2. From analysis we
found out that most of the people were affected and attracted with offers and schemes. 3.
It has been found out that most of the people in Pune city visit malls for refreshment and
enjoy. 4. Consumers choose malls to stop because they all want variety and brands and
shopping at malls according to the consumers is economic as compared to shopping at
other places. Most of the people who were interviewed by me responded that brand loyal
5. and most of them stack to the brand they like. 31
32. 6. Advertising plays a very crucial part in the consumer decision making process.
Most of the respondents take on the spot decision of buying different 7. products because
of the various attractive product displays and pretty combination which the store tries on
the mannequins is mostly dependent by the customers, show that most of the consumers
are attracted towards different fancy displays. 8. For most of the respondents quality
plays a very important role because most of the respondents said that they want quality
products‟ and that‟s also one reason for most of the respondents sticking to particular
brands. 9. We can also say that location, variety convenience and economical products
are not the only things which attract the customer but there are some other factors which
play a major role in attracting the customers as mentioned. 32
56. 33. LIMITATIONS Time constraint The allotted time to conduct the survey was 15 days.
Therefore it became a bit difficult to cover the entire city of Pune. However, the key areas
were aptly covered. Availability of data: Most of the restaurants and eating joints were
not in favor of us conducting the survey inside their premises as it would disturb their
customers. „Non-willingness of the respondents to answer the questionnaire was also a
hurdle. Reliability of data:- Reliability of data always remains a prime concern when
humans are surveyed. Mon-interest, poor understanding, unclear questions, inability to
think instantly and customer biases creeps in apprehensiveness in the minds of the
researcher while tabulating and analyzing the data. 33
34. CONCLUSION Consumer‟s behavior is often studied because certain decisions are
significantly affected by their behavior or expected actions. For this reason consumer
behavior is said to be applied discipline. 1. In a general sense, the most important reason
for studying consumer behavior is the significant role it plays in our lives. Much of our
time is spent directly in the market place, eating or engaging in other activities. A large
amount of additional time is spent thinking about products and services, talking to friends
about them, and seeing or hearing advertisements about them. In addition, the goods
people eat and the manner in which they use them significantly influence how they live
their daily lives. These general concerns alone are enough to justify our study of
consumer behavior. However, many seek to understand the behavior of consumers for
what are thought to be more immediate and tangible reasons. 2. The main reason behind
this project was to find out the behavior of the consumer buying behavior while shopping
at mall because most of the population surveyed preferred to shop at malls and how day
by day the consumers demands are increasing and through this project I came to know
that what are the various behavior of a typical customer who shops at mall. 34
35. RECOMMENDATIONS Customers are becoming price conscious they are having
many options in the market considering the consumer buying behavior the malls and
other shopping centers should take certain definite steps like retaining customers by
giving those schemes discounts and better service. The trend today has been to combine
shopping with various offerings for ex… in a mall apart from shopping a customer enjoys
food courts and many others services which today‟s modem malls provide. Shopping has
made people spend not just on their requirements of goods to be bought but to look on the
totality of the experience have a quick bite at Mc Donald‟s in the mall are let the kids
play fun games while one is busy shopping or even taking the family out to movie and
having a dinner “ALL UNDER ONE ROOF” The benefits of this totality offering are that
many vendors get to have people patronized their offerings while the shopping
experience i.e.‟ being enhanced more business is got by the stores at the venue. Shopping
is no longer a onetime agenda for people. Various options are opening up. 35
36. During the analysis it was found that customers become loyal to few malls and
department stores and visit them often as compared to other. Although it was found all of
them keep approximately same kinds of brands and products and the same pleasing
environment. All this in mind we need to differentiate our mall from others in the city to
build up our own set of customers. It was found that the major problem faced by the
customers is the crowed at the cash counter. The life of today‟s generation has become
very fast. They don‟t want to wait in a queue for a longer period. Thus we must provide
more cash counters in our mall. One advantage is that there is only one mall in the city
that is magnum mall others are the department stores. So enhance it and make it better to
57. make it different i.e. by having special attraction like body spa, Gym in the mall. There
should be a provision for ATMs in the mall too. Annexure 36
37. “Questionnaire on Consumer shopping behavior in BIG BAZAAR” Hi..!! Please
spare some time to fill in this survey. The survey is voluntary and will help us to gather
more information to make our project. 1. Do you visit mall? a. Yes b. No 2. With whom
you prefer to visit malls? a. Friends b. spouse c. Colleague d. Alone 3. How much time
do you usually spend in a mall? Hour b. 1-2 hours c. More than 3 hours a. 4. Does the
person with whom you visit mall influence you? a. Yes b. No 5. Do you visit the mall, by
advertisement influence? a. Yes b. No c. Sometimes yes d. Can‟t say 6. Why do you
choose mall for shopping? Less time b. Economic c. Brands d. Variety a. e. Quality f. All
under one g. Convenience 37
38. 7. Which of the following media you find the ads of any shopping mall? a. News b.
T.V. c. Radio d. Hoardings 8. How frequently do you visit mall? Weekly b. Monthly c.
Occasionally a. 9. Do you stick to a particular brand? a. Yes b. No c. Can‟t say Why you
opt for a particular mall? 10. a. Quality b. Services c. Brand name d. word of mouth 11.
Do you go for unplanned (spot) shopping / purchases? a. Yes b. No c. Can‟t say What are
the things you would like to list under planned purchases? 12. a. Apparels b. Food
products c. Appliances d. Jewwellary e. Cosmetics f. Health & oral care g. Utensils h.
Grocery i. Toy & Gifts Feed back / Suggestions:- 13.
……………………………………………………………………..
…………………………………………………………………….. 38
39. ……………………………………………………………………..
Name……………………………………………………………..
Occupation………………………………………………………. Thanking you
Bibliography Books and magazines: 39
40. • Consumer Behavior - Fourth edition by David L. London & Albert J. Delia Bitta. •
Research methodology (Methods & Technology) Revised Second edition by C.R.Kothari
Through net surfing: www.google.com • www.wikipedia.com • www.answers.com • 40
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