This presentation was delivered at the European Conference on Business Incubation and Innovation held in Liverpool in November 2010

1. Encouraging and Promoting Business in
Serious Games
David Wortley FRSA
Director

2. Serious Games Institute (SGI)
“An international centre of excellence for the application of
immersive technologies to serious social and economic issues”

3. Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies engage our hearts, minds and wallets

5. SGI Areas of Interest
Education Health Environment Smart Buildings
Relationships Interface Technology Innovation & Enterprise

6. Serious Games Institute Facilities
 Applied Research Centre
 Business Incubation
 Showcasing and Demonstration

7. Background to Regional Identity

8. West Midlands Region

9. Coventry
Coventry has cultural and industrial heritage

10. Manufacturing & Regional Identity
Industrial Heritage can also be a burden to
regional identity

11. India
Technology can transform social and economic wealth

12. China
Technology can transform social and economic wealth

13. Stratford upon Avon
Technology can leverage cultural heritage

14. Leamington Spa
Leamington Spa is home to one of the world’s largest
independent games developers – Blitz Games

15. Impact of Immersive Technologies
on Business and Society

17. The Attention Economy
We live in a digital age in which one of our greatest
challenges is to capture the time, attention and
spending power of other people

18. Video Games Industry
The video games industry is bigger than the movie
and music industries

23. Virtual Worlds

25. Social Networks

26. Serious Social Networks
Artificial Intelligence, Geo-location, profiling

28. New Devices
Brain wave controllers

29. New Devices
Motion / Voice Controllers

30. New Ways of Learning

31. Watch, Copy, Feedback, Learn
Immersive Technologies changing the face of Learning

32. Any Questions ?

33. Encouraging and Promoting Business in
Serious Games
David Wortley FRSA
Director