Exploring the Future Potential of AI-Enabled Smartphone Processors
Immersive Technologies for CRM Richmond Events Arcadia
1. Immersive Technologies and Customer Relationship Management David Wortley FRSA Director Serious Games Institute dwortley@cad.coventry.ac.uk
2. What makes a Good Relationship ? What role can technology play ?
3. Key Take Away Questions What do we look for in our relationships ? What are the key relationship challenges in the Digital Society ? How do we find and keep partners ? How can technology help ? What is available today ? What are the future opportunities and threats ?
4. Is this what you’re looking for ? To love and be loved for myself To trust and be trusted To be treated as an individual To find someone easy to get on with To be remembered To have nice surprises To understand and be understood To be encouraged and challenged Freedom to be myself and express myself
15. The Challenges The world is changing very fast People have many jobs in their lifetime People will have many relationships in their lifetime Customers and staff will demand more from relationships People rely on their peers and networks more than “knowledge professionals” Commercial relationships will be more personal and customer-managed
16. Technology and Society Transport Information Processing Machines were invented to fulfil tasks more efficiently,mechanically, reliably and predictably
17. Technology and Society Knowledge Professionals train for many years to deliver their skills and knowledge more efficiently, and effectively
18. Technology and Society The internet and digital media delivers current information and knowledge faster, more efficiently, and on demandbut what is missing ?
19. Technology and Society Human beings use intelligence, judgement, sensitivity, emotions, empathy and experience to deliver unique and personal experiences – differentiating us from machines
20. Machines and Humans Power, speed, efficiency, accuracy, stamina, capacity, availability, inflexible Judgement, sensitivity, care, humanity, fallibility, creativity, versatility
21. Humanising Technology Humans Machines To love and be loved vs devoid of emotion Personalisation vs one size fits all Easy to use interfaces vs unnatural devices Persistent history vs blank pages Facilitated new discovery vs delivery of existing Understanding & Wisdom vs Memorisation Need to be Connected vs isolated Motivation and challenge vs boring & repetitive Creative expression vs standard responses
23. Technology bringing a Human Touch Yesterday Today Tomorrow ? One size fits all Intelligent entertainment
24. Immersive Applications are Humanising Technology Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
25. Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies deliver personalised experiences based on building “intelligent” relationships
29. Our Relationship with Technology To love and be loved To trust and be trusted Treats me as an individual Easy to get on with Remember everything about me Every day brings new discoveries Help me to understand Encourage & challenge me Help me to express myself We will drive technology to empower us to shape our world and in the process the world will shape us