1. Welcome to this Immersive Technology Strategies Newsletter.
This month’s edition provides opportunities for winning cash in gamification challenges, gives details of a new serious games
workshop for beginners and focuses on upcoming events and activities – I very much hope you find it useful
Contained in this newsletter :-
 Gamification of a Conference or Event
 FREE Registration for DMU Games Festival Feb 25-28
 New Serious Games Workshop for Beginners
 Archived Presentations, Images and videos
 Serious Games and Immersive Technology Heroes 3 – David Burden
 Investment Opportunities in Serious Games
 Call for Papers Thaisim 2013
 Upcoming Conferences
Gamification Challenges in support of Conferences and Events
The forthcoming Cultural Exchanges Games Festival at De Montfort University is the first UK conference that I have “Gamified” as
a way of not only adding value to the festival, but also as a platform for social good. The gamification challenges are open to
anyone whether they attend the festival or not. I have obtained generous sponsorship from Singapore based Gamemaki who
provided the gamification platform and tools free of charge and I am currently devising challenges that I hope will not only bring
visitors to the festival but will also benefit local people and businesses in innovative ways.
The Café TwoTen Games Festival Challenge
The Café TwoTen challenge is an example of how a small local business might benefit from gamifying an event. As a fairly regular
visitor to the Café TwoTen in Leicester, I noticed that they had started to use social networks to offer customer discounts. By
adding a games challenge to the conference, I am able to not only help a local business but offer discounts and points for anyone
having their picture taken at the café.
I invite all my readers to view and participate in the challenges by logging in at :- http://gamesmaki,com/game/dmugame - (users
of Internet Explorer should ignore and shut down the error screen) or by downloading the smartphone app “Gamemaki” and
registering as a player for the “DMU Games Festival Challenges”. You can also use your Facebook account to sign in.
The smartphone and iPad Gamemaki App screen
I am using this tool to provide incentive for people to register for the festival, offer to do presentations, submit suggestions for
new challenges that can support worthwhile causes and have fun before, during and after the festival.
Signing up as a player is FREE of charge and I will be offering a prize for the player with the most points.

2. Games Festival / Conference Feb 25 – Feb 28th 2013 at De Montfort University, Leicester
Book Now for FREE Registration
Click on the image above to register for free at http://www.eventbrite.co.uk/org/3112729644?s=11903166
The Cultural Exchanges festival is an annual cultural festival held at De Montfort University, Leicester, England. The festival
started in the year 2000 and is held over 5 days attracting up to 4,000 people each year.
This year Cultural Exchanges will be expanded to include a Serious Games Festival on specific thematic areas :-
 Culture, Heritage and Tourism
 Health and Well-being
 Community Engagement and Development
 Creative Technologies and Immersive Experiences
The event is still open for additional presenters, researchers and practitioners to participate in a series of thematic days which
explore best practices and future thinking on the application of games and immersive technologies such as virtual worlds and
social networks to important global issues. If you are interested in presenting and/or attending a one day festival workshop on the
following themes, please email me at dwortley@dmu.ac.uk or call me on +447896659695
Feb 25th - Games and Immersive Technologies for Culture, Heritage and Tourism
In an age of globalisation, the preservation of culture and heritage is vital to the future of society and diversity. Today’s
immersive technologies offer unprecedented opportunities to capture and create highly interactive immersive and engaging
experiences that help us to learn about the past and explore the future. I am looking for experienced people in the use of 3D
immersive environments, video games and mobile applications to share their knowledge in this one day workshop and also
enjoy the rich variety of DMUs Cultural Exchanges Festival
Confirmed Speakers include Kevin Williams, Steve Thompson, Jacqueline Cawston, Michael Powell and Virtuality
Book your FREE place at www.dmugamesfeb25.eventbrite.co.uk
Feb 26th - Games and Immersive Technologies for Health and Well-Being (sponsored by Imaginary
The Ageing Society is one of the major challenges of the 21st century. As birth rates decline and life expectancy increases, and
shrinking working population may be forced to support a rapidly growing ageing population. There are many technologies being
developed support Independent Living and reduce the cost of care for the elderly but immersive technologies could offer a new
approach to these problems by harnessing the experiences of older people to continue to contribute to society well beyond
retirement age in ways which generate better well-being and thereby not only reduce the cost burden, but also create new
models for society where the wisdom of the elderly, once treasured so much in ancient cultures could be renewed and
regenerated. Please contact me if you would like to share your experiences and ideas.
Confirmed speakers include Lucia Pannese of Imaginary, David Burden of Daden Ltd, Cat Oxley from Great Ormond Street
Hospital and Virtuality
Book your FREE place at www.dmugamesfeb26.eventbrite.co.uk
Feb 27th - Games and Immersive Technologies for Community Engagement and Empowerment (sponsored by the DMU
De Montfort University is a thought leader in the role of Universities within their local community and the DMU Square Mile

3. Project is a living example of staff and students working alongside local people in disadvantaged communities. This one day
workshop is designed to bring together leading practitioners and researchers involved in the use of Immersive technologies to
engage and empower local communities to shape a better future. My good friend Steve Thompson of Teesside University will be a
keynote speaker sharing his experiences of the use of Second Life to engage and empower his local communities is places like
Skinningrove. Steve will show how these technologies can be used to make engaging community videos at very low cost. Please
contact me if you would like to present or participate. This part of the festival will be held within the Square Mile project
community and will be a great opportunity to learn more about De Montfort’s work in this area.
Book your FREE place at www.dmugamesfeb27.eventbrite.co.uk
Feb 28th - Creative Technologies and Immersive Experiences (sponsored by Dassault Systemes)
De Montfort University hosts the Institute of Creative Technologies (IOCT) and is doing some ground breaking work in areas such
as digital music, immersive audio and computer art. DMU’s Game Art Design course is the only Industry accredited course of its
kind in the UK and DMU work closely with local arts organisations such as the Phoenix and the brand new Curve Theatre to bring
Digital Technologies to the creative process. This one day workshop is designed to showcase the best of creative technologies and
bring together practitioners, artists and researchers to share their ideas for the future of creativity and innovation. Please join us
for this one day workshop.at the Phoenix Arts Centre in Leicester
Book your FREE place at www.dmugamesfeb28.eventbrite.co.uk
New Serious Games Workshop for Beginners
Workshop brainstorming session
Many organisations are now beginning to recognise that games and immersive technologies might generate real and tangible benefi
understanding of how to set about identifying and evaluating what might be possible and at what cost. The most common reason fo
or “gamifying” a process is a very multidisciplinary activity in which the partners have very little in common and find communication
I have developed a new one or two day workshop for beginners who want to understand how to apply games and immersive techno
workshop includes an introduction and analysis of different technologies and applications and uses structured brainstorming session
where these technologies can solve organisational problems and/or bring competitive advantage.
For more details contact me at david@davidwortley.com
Archived Presentations, Images and Videos
I am archiving as many of my previous presentation, videos and event images as possible. You can access these from my web site
at :- http://www.davidwortley.com/conferences.html or visit my Slideshare page at :- http://www.slideshare.net/dwortley/
Serious Games and Immersive Technology Heroes 3 – David Burden
David Burden of Daden
David Burden (aka Second Life’s Corro Moseley) is one of the world’s most respected developers of virtual world applications, particu
knowledge and understanding of the potential of virtual world technologies is perfectly matched with his modesty and generosity of
Serious Games Institute. David’s company, Daden Ltd has pioneered and developed many important applications for virtual worlds, i
world data in three dimensions through the Datascape virtual control room application within second Life. David is a deserved winne
for his work and his evangelising for virtual worlds has played an important role in developing the West Midlands global presence in
See http://www.daden.co.uk/ for more details about what Daden offer
Investment Opportunities in Serious Games and Immersive Technologies
I try to help people involved in serious games internationally to find opportunities to use their skills. Last month I received an
email from Christiana Daneva whom I met at ICB Consulting a leading 3D technology company in Bulgaria. Christiana wrote to me
:-
I am writing to you for advice and potential cooperation about a project that a bunch of Bulgarian guys have started:
http://www.indiegogo.com/project-e
They are 7500 USD short to finish the DEMO of the game and 15 000 EURO to launch the full version and I would really like to help th
about it? Any ideas on how to generate funds whom to contact?

4. If anyone is interested in the opportunity, contact Christiana Daneva at christianadaneva@yahoo.com
Call for Papers – Thaisim 2013 - March 21st – 23rd Bangkok
David Crookall at Thaism 2012
One of my favourite conferences anywhere in the world is Thaisim. The conference is organised by some lovely people at Mahidol Un
Professor David Crookall, one of the world thought leaders in games-based learning. When I was en-route to the conference last yea
nursing home and I learnt of her death from a voicemail when I landed in Bangkok. My hosts could not have been more kind during t
organised a special ceremony at a Bangkok temple to celebrate my mum’s life.
This year, Thaisim is being held in Bangkok from March 21st – 23rd and the call for papers is still open at http://www.thaisim.org/ts13
Whether you attend as a presenter or as a delegate, you will get real value from this event
Upcoming Conferences
Below is a list of forthcoming conferences – also accessible at http://www.davidwortley.com/events.html
Date Event Location URL
Feb 13 SGI Second Wednesday Coventry, UK http://www.eventsforce.net/c u/278/register
Seminar - Our Education:
Using Digital Technologies
for transforing our schools,
colleges and universities
Feb 25 - De Montfort University Leicester, UK www.dmugamesfeb25.eventbrite.co.uk
Cultural Exchanges Games
Festival on Culture, Heritage
and Tourism
Feb 26 - De Montfort University Leicester, UK www.dmugamesfeb26.eventbrite.co.uk
Cultural Exchanges Games
Festival on Health and Well-
Being
Feb 27 - De Montfort University Leicester, UK www.dmugamesfeb27.eventbrite.co.uk
Cultural Exchanges Games
Festival on Community
Engagement and
Development
Feb 28 - De Montfort University Leicester, UK www.dmugamesfeb28.eventbrite.co.uk
Cultural Exchanges Games
Festival on Creative
Technologies and Immersive
Experiences
March Association for Business Oklahoma City, USA http://www.absel.org/
6-8 Simulation and Experiential
Learning (ABSEL) 40th
Annual Conference
March Gameon Asia and Asian Shanghai, China http://www.eurosis.org/cms/ ?q=taxonomy/term/330
7-9 Simulation Technology
Conference
Mar 13 SGI Second Wednesday Coventry, USA http://www.eventsforce.net/c u/278/register
Seminar: Solving Business
and Social Challenges: The
Use of Virtual Organisations
Mar 17- ASEAN camp - Effective Bangkok, Thailand http://www.thaisim.org/ts13/ ts13_asean-camp.htm
23 cross-cultural
communication skills
training for ASEAN:
Using simulation/games
Mar 20- Laval Virtual Laval, France http://www.laval-virtual.org/2013/
24
Mar 21- Thaisim 2013 - Bangkok, Thailad http://www.thaisim.org/ts13/ index.html
23
Mar 25- CAA 2013 - CAA (Computer Perth, Australia http://caa2013.org
28 Applications and
Quantitative Methods in
Archaeology) is the premier
international conference for
all aspects of computing,
quantitative methods and
digital applications in
Archaeology.
April *EUROMEDIA'2013* University of Lincoln, http://www.lincoln.ac.uk/ho me
15-17 17th Annual International UK
European Media Conference
2013

5. May 8 SGI Second Wednesday Coventry, UK http://www.eventsforce.net/c u/278/register
Seminar - Smart Cities: New
Digital Technologies and
Computer Modelling
May 20 Digital Shoreditch - one of Shoreditch, London http://digitalshoreditch.com/
- 26 the Uk’s leading digital
games and creative
technologies events
May 27 Fifth International Valencia, Spain http://www.iaria.org/confere nces2013/CONTENT13.html
- June 1 Conference on Creative
Content Technologies
May 27 Third International Valencia, Spain http://www.iaria.org/confere nces2013/BUSTECH13.html
- June 1 Conference on Business
Intelligence and technology
May 29- E-Learning Africa 2013 Windhoek, Namibia http://www.icwe.net
31
June 5- ACCESS 2013 International Singapore http://www.accesscongress.o rg/
7 Congress on Advances in
Citizen, Cyberspace and
Environment Safety &
Security
June 12 SGI Second Wednesday Coventry, UK http://www.eventsforce.net/c u/278/register
Seminar - Our Health: Using
Digital Technologies for
therapy and awareness
raising around health issues
June 10th E-Learn Expo Moscow Moscow, Russia www.elearnexpo.ru
18-19 Conference - Modern
Technologies for Training in
Companies and Educational
Institutions
July 16- The 9th International Athens, Greece http://www.intenv.org/
19 Conference on Intelligent
Environments
Aug 20- Serious Play Conference Digipen University, http://seriousgamesmarket.b logspot.co.uk/2012/11/save-
22 USA date-2013-serious-play.html
Aug 26- SGSC Conference 2012 Singapore http://www.seriousgamescon ference.org/
28
Sept 11 VS-Games Conference Bournemouth, UK http://www.vsgames2013.org
-13
Future Newsletter Articles
If you would like any event to be included in future newsletters or on my web site – www.davidwortley.com please email me at
david@davidwortley.com
I hope you find the contents of interest and value. Should you not wish to receive these monthly newsletters, please simply reply
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Best Regards
David Wortley FRSA
Founder of Immersive Technology Strategies
Email : mailto:david@davidwortley.com?subject=General Enquiry
Skype: davidwortley
Second Life : Hobson Hoggard
Web: http://www.davidwortley.com
New Book: www.gadgetstogodbook.com
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