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Saturday, July 23rd, 2011




                              Born to Mix
                        Spirits "Made" for Cocktails



        Presented by:
        Jason Kosmas, Marko Karakasevic &
        Dushan Zaric


Friday, July 22, 2011
This presentation is available at




                        http://www.slideshare.net/dzaric




Friday, July 22, 2011
Photo of           Marko Karakasevic
      Marko

                        * 13th Generation Master Distiller,
                        Domaine Charbay

                        * Innovator

                        * Trend setter

                        * Magician

                        marko@charbay.com




Friday, July 22, 2011
Photo of               Jason Kosmas
        Jorgos
                        * 15 + years of Experience behind Bars

                        * Co-Owner of Employees Only and Macao Trading Co, NYC

                        * Principal Bartender

                        * Consultant

                        * Trainer

                        * Thinker

                        * Trend setter

                        * Author

                        * Magician

                        koz_jay@hotmail.com




Friday, July 22, 2011
Dushan Zaric
                        * 18 + years of Experience behind Bars

                        * Co-Owner of Employees Only and Macao
                        Trading Co NYC

                        * Principal Bartender

                        * Consultant

                        * Author

                        * Trainer

                        * Thinker

                        * Trend setter

                        * Magician

                        dushanzaric@gmail.com


Friday, July 22, 2011
What are we going to
                             explore?




Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
Etc, etc….



                        You get the picture



Friday, July 22, 2011
ALCOHOL

                                    root



                        Arabic - !"#$‫( ا‬al-kuḥl,)

                        “the essence of things, spirit”



Friday, July 22, 2011
Specifics to know




Friday, July 22, 2011
FERMENTATION




Friday, July 22, 2011
Blend of Mash Bill




Friday, July 22, 2011
RAW MATERIALS




Friday, July 22, 2011
Friday, July 22, 2011
Friday, July 22, 2011
DISTILLATION




Friday, July 22, 2011
Still Type




Friday, July 22, 2011
Proof at Distillation




Friday, July 22, 2011
Heads




Friday, July 22, 2011
Hearts




Friday, July 22, 2011
Tails




Friday, July 22, 2011
Friday, July 22, 2011
Water Source




Friday, July 22, 2011
Aging




Friday, July 22, 2011
Proof at Bottling




Friday, July 22, 2011
ABV




Friday, July 22, 2011
ABV - abbreviation for alcohol by volume: the number of
     ml of ethyl alcohol present in each 100 ml of an
     alcoholic beverage when measured at 20°C; displayed
     on the packaging of alcoholic drinks in and used to
     calculate the amount of tax payable…blah, blah…



                        HOW STRONG IS IT?


Friday, July 22, 2011
Some Examples of
                        Natural Flavoring




Friday, July 22, 2011
The not so natural flavorings




                        Mostly made around New Jersey Turnpike
Friday, July 22, 2011
Sugar Content




Friday, July 22, 2011
The Cocktail




Friday, July 22, 2011
Building Blocks of a Cocktail




Friday, July 22, 2011
Tasting Notes
   Dominating Flavor                 Complexity

  Body & Mouth feel                  Accentuating or
                                     contrasting Flavors
    Dryness


                            Finish

Friday, July 22, 2011
What outcome to avoid?




Friday, July 22, 2011
One-Dimensional Taste
                  Flat, excites the palate in one direction only, usually no
                                  finish, very low complexity




Friday, July 22, 2011
Two-Dimensional Taste
                Crooked balance, excites the palate in two directions only,
                       usually overly soft finish, low complexity




Friday, July 22, 2011
Overly Complex Taste
             Off balance, confuses the palate, too much going on, usually
              illogical and not stimulating finish, too high complexity




Friday, July 22, 2011
Building a 3D Cocktail




Friday, July 22, 2011
Friday, July 22, 2011
SWEET & SOUR vs. STRONG




Friday, July 22, 2011
Sweet, Sour & Strong vs.
                         Unifying Ingredients




Friday, July 22, 2011
BALANCE




Friday, July 22, 2011
Tasting
                        How to?




Friday, July 22, 2011
Whiskey




Friday, July 22, 2011
Gin




Friday, July 22, 2011
Rum




Friday, July 22, 2011
Tequila




Friday, July 22, 2011
Gimlet
          Plymouth Gin            Hendrick’s Gin

          2 ounces Plymouth Gin   1 ¾ ounces Hendrick’s
                                  Gin
          ¾ ounces EO Lime
          Cordial                 ¾ ounces EO Lime
                                  Cordial
          1 lime wheel, for
          garnish                 3 cucumber wheels, for
                                  garnish

Friday, July 22, 2011
Daiquiri
      Appleton Reserve Rum          Banks 5 Island Rum
        2 ½ ounces Appleton         2 ½ ounces Banks 5
        Reserve Rum                 Island Rum

        1 ounce freshly             1 ounce freshly
        squeezed lime juice         squeezed lime juice

        ¾ ounce simple syrup        ¾ ounce simple syrup

        1 lime wheel, for garnish   1 lime wheel, for garnish

Friday, July 22, 2011
Margarita
        Herradura Blanco           El Tesoro Platinum
        1¾ ounces Herradura        1 ½ ounces El Tesoro
        Blanco Tequila             PlatinumTequila

        ½ ounce Cointreau          ½ ounce Cointreau

        ½ ounce Agave Nectar       ½ ounce Agave Nectar

        1 ounce Lime Juice         1 ounce Lime Juice

        1 lime wheel for garnish   1 lime wheel for garnish
Friday, July 22, 2011
Manhattan
Rittenhouse Rye Whiskey         Maker’s Mark Whiskey
1½ ounces Rittenhouse 100˚      2½ ounces Maker’s Mark
Rye Whiskey                     Bourbon Whiskey

1¾ ounces Dolin Rouge           1 ounce Dolin Rouge sweet
Sweet Vermouth                  vermouth

½ ounce Grand Marnier           3 dashes Angostura bitters

3 dashes of Angostura bitters   3 brandied cherries, for
                                garnish
1 lemon twist, for garnish

Friday, July 22, 2011
Aperitifs, Liqueurs
                                 &
                           Digestives




Friday, July 22, 2011
Vermouths, Sherries,
                         Madeiras, Ports &
                           Aperitif Wines




Friday, July 22, 2011
Liqueurs
                        What’s your Ketchup?




Friday, July 22, 2011
Natural Flavoring
         Chartreuse

         Benedictine

         Drambuie

         Bärenjäger

         Mandarin Napoleon

         Grand Marnier

         Cointreau ...
Friday, July 22, 2011
New Products




Friday, July 22, 2011
?
Friday, July 22, 2011
Thank you for your attention




Friday, July 22, 2011

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Born to mix pdf