Creating Ethos Seminar from Boston Cocktail Summit 2012.

1. Creating an Ethos
A Missing Part of the Formula for
Success
Presented by:
Dushan Zaric
Friday, Oct. 5th, 2012
Thursday, October 4, 12

2. This presentation is available at:
http://www.slideshare.net/dzaric
Thursday, October 4, 12

3. New Bar-Restaurant anywhere in the world
General Formula:
Thursday, October 4, 12

4. New Bar-Restaurant anywhere in the world
General Formula:
LOCATION
Thursday, October 4, 12

5. New Bar-Restaurant anywhere in the world
General Formula:
CONCEPT
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6. New Bar-Restaurant anywhere in the world
General Formula:
SERVICE
Thursday, October 4, 12

7. New Bar-Restaurant anywhere in the world
General Formula:
+
LOCATION
Thursday, October 4, 12

8. New Bar-Restaurant anywhere in the world
General Formula:
+ +
LOCATION CONCEPT
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9. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
Thursday, October 4, 12

10. New Bar-Restaurant anywhere in the world
General Formula:
+ + =
LOCATION CONCEPT SERVICE
$$$
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11. Marketing & PR
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12. Most restaurants still fail....
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13. "beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business sufficient
attention, whether due to lack of
time, passion or knowledge."
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14. Cornell University and Michigan
State University
Study of restaurants in three local
markets over a 10-year period:
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15. YEAR 1 - 27% of restaurant startups
failed;
YEAR 4 - 50% of those restaurants
were no longer in business;
YEAR 5 - 60% had gone south.
YEAR 10 - 70% had failed.
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16. 30% Success Rate
in 10 years
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17. Simon Sinek’s
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18. The Golden Circle
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19. WHY:
What's your purpose?
What's your cause?
What's your belief?
Why does your organization exist?
Why do you get out of bed in the
morning?
And why should anyone care?
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20. WHY
HOW
WHAT
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21. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
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22. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Thursday, October 4, 12

23. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Thursday, October 4, 12

24. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Thursday, October 4, 12

25. FOOD & COCKTAILS
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
Thursday, October 4, 12

26. ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
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27. YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners
Door People, Kitchen People,
Guests
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28. YOUR STAFF
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30. Thursday, October 4, 12

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32. Thursday, October 4, 12

33. YOUR GUESTS
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35. Thursday, October 4, 12

36. “If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what you believe,
they’ll work for you with blood and
sweat and tears.” (Simon Sinek)
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37. Thursday, October 4, 12

38. ?
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39. THANK YOU VERY
MUCH
http://www.slideshare.net/dzaric
Thursday, October 4, 12