First day of AFTRS Creating Experiences course - minus the movies from the slideshow

1. Creating
Experiences

2. Creating
Experiences
Terminology
Cross Media
Transmedia
Emerging Media
Multi Platform Content

3. Creating
Experiences

4. Creating
Experiences

5. Creating
Experiences
Course Resources
http://delicious.com/creatingexperiences/
http://youtube.com/aftrsfoundation
http://thefoundry.ws
Class Hash tag #crex
http://aftrscentral.ning.com

6. Creating
Experiences
Assessment
Series of class exercises
Group work
Pitching and presentation
Major project in Wk 2

7. Creating
Experiences
Emerging Content Formats
Episodic Web
Distributed Story
MashUp
Participatory Community

8. Creating
Experiences
Episodic Web

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Experiences

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Experiences

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Experiences

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Experiences

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Experiences

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Experiences
Distributed Story

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Experiences

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Experiences
Dark Knight

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Experiences
MashUps

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Experiences

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Experiences

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Experiences
Kutiman Mixes YouTube

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Experiences
Participatory Community

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Experiences

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Experiences

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Experiences
Tomorrow it’s your turn
What’s Cool and Why?

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Experiences

26. Creating
Experiences
Fragmentation of audiences
Mass audience Global niche audiences
Hundreds of Millions of
audiences of audiences of
millions hundreds *
* Tony Surtees - CEO iPrime

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Experiences

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Experiences

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Experiences
First published 1989 First published 1999

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Experiences
Psychographics

31. Creating
Experiences
Psychographics
interests, activities, opinions
attitudes, interests, lifestyles
vs
Demographics (age, gender)

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Experiences
Experience Design

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Experiences
Everything we create is an experience

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Experiences
Successful experiences are meaningful

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Experiences

36. Creating
Experiences
Audience Format Property
• Darren (28) and Kylie (23), • Episodic • Outback
aspirational suburban couple, Mount Web Travel
Druit, NSW • Share
• Melinda (43), executive single • Distributed House
Story
woman, Paddington, NSW • Dance Life
• Jayden (8), lives with parents and
• MashUp • Young
two siblings, soccer and sci-fi mad, Entrepeneur
Kensington, SA
• Participatory • Fashion Plate
• Trudy (62) and Dave (64), ‘silver Community
surfer’ middle class couple, well • Music DIY
educated, Cottesloe, WA • Political Satire
• Bethany (12), lives with single
Mum, goth, Toowong, QLD