Search engine Optimization improve the Website Online visibility and get quality customers for business. http://www.emerchantacademy.com/ call 040-23300827

1. Search Engine Optimization (SEO)
Overview
Tuesday, December 24, 2013

2. Introduction to Search Engine
Optimization
Your customers see your Advertisement or Listing when they Search
- Definition
Credit card processing
Natural listings ( By SEO Work )
Google technology places your
Advertisement (Paid Result)
Tuesday, December 24, 2013

3. Why is SEO important from a
marketer’s point of view
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
Tuesday, December 24, 2013

4. SEO General Advice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
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5. SEO Basics.
Keyword Research
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6. SEO Basics. ( Contd. )
- Competition Analysis : (Page Rank, links, paged indexed)
Page Rank
Paged indexed
Links
Tuesday, December 24, 2013

7. SEO Basics. ( Contd. )
- On page Optimization
- Off page Optimization
- Keyword Selection
(Proper Keyword Selection can make or Break SEO campaign)
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8. On Page SEO
Page Structure and layout
Title Tag and Meta tags
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9. On Page SEO ( Contd. )
Hx tags
H1 tag
<h1> </h1>
H2 tag
<h2> </h2>
Good content with correct keyword density
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10. On Page SEO ( Contd. )
Filenames
Img Alt tags
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11. On Page SEO ( Contd. )
Simple Sitemap Google Xml sitemap
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12. On Page SEO ( Contd. )
- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Below is a summary for a Website:
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13. Page Structure and Layout
Table Vs CSS (two column / three column layouts)
menu
Content
Empty
Cell
Coding for Table Trick
<table>
<tr>
<td><!-- an empty table cell -->
</td>
Layout without table trick
<td rowspan="2">
The content of the page goes here.
</td>
</tr>
<tr>
<td>
The navigation menu goes here.</td>
</tr>
</table>
menu
Instead of this
Content
Layout with table trick
You would get this
Tuesday, December 24, 2013

14. Off page Optimization
- Directory submission : A few important paid and free directories
Local Directory submission
Yellow Pages Submission
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15. Off page Optimization ( Contd. )
- Link popularity development
One Way Links : A site links to B site but there is no link from B to A
A
B
Website
Website
Two Way Links : A site links to B site and B site links back to A site
A
B
Website
Website
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
A
B
Website
Website
C
Main Website
Tuesday, December 24, 2013

16. Off page Optimization ( Contd. )
- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
Tuesday, December 24, 2013

17. Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
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18. Most common SEO mistakes
- Temporary redirect on home page
Example
: www.remit2india.com.
Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
Tuesday, December 24, 2013

19. Most common SEO mistakes ( Contd. )
- Flash only website
.ift
- Unusual file extensions
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Too many dynamic variables in website url
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageActionVIEWPROD_ProdID-20785_HS-1
Tuesday, December 24, 2013

20. Thank
you
Any Q
Tuesday, December 24, 2013