Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2016). The info can be used for research, educational or for social media marketing purposes. Comments and questions are welcome.

1. 1EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2016
KEY USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA

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“Social media is here.
It’s not going away; not a passing
fad. Be where your customers
are: in social media.”
- Lori Ruff (@loriruff)

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Social media advertising revenue will reach
$9.8 billion in 2016
33% of millennials identify social media as one of
their preferred channels for communicating with
businesses
The number of worldwide social media users is
expected to reach 2.5 billion by 2018

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Over of all internet users
use social media.
75%
Social networking is the
bread and butter of
modern Web activity

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of U.S. small business owners/
marketers use social media marketing, and
92% of those agree or strongly agree with the
phrase, “Social media marketing is important for
my business.”
Source: Social Media Examiner
96%

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Continues to play a pivotal role in
Social Media Advertising

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Source: Statista.com
Percentage of global online population using
Facebook by region
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Source: Statista.com
Leading SM platforms based on share of visits in
October 2015
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Market leader Facebook accounted for 45.4
percent of all social media site visits.

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Source: Statista.com
Product brands with the most Facebook fans as of
January 2016 (in millions)
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Sharing some new features…

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FACEBOOK LIVE
Page owners will be able to chat live
with fans, make announcements,
conduct Q&A sessions, and share
breaking news.

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FACEBOOK LIVE
• Small roll-out in the U.S. in 2015
• Initially available to celebrities and influential people
• Available also to verified business pages
• No additional app is needed: the Live Video content
prompt will be located in the normal “Update Status”
prompt in the mobile app
• Not yet available to personal profiles, but is coming
soon!

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FACEBOOK REACTIONS
“Love,” “Haha,” “Wow,” “Sad,” and “Angry” are five new Facebook
buttons that people can click when responding to a post.

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FACEBOOK REACTIONS
The feature isn’t so much a new tool as it is an
extension of an existing one; by long-pressing —
or, on a computer, hovering — over the “like”
button, users can now access five additional
animated emoji with which to express themselves.

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Key stats of Facebook users in Aruba

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74,000
*An active user is someone who during the past 30 days has visited
Facebook.com and logged-in (or has been logged in) and who has
taken an action with a Facebook feature (e.g. clicked ‘like’, etc…).
active users*

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Percentage of Aruban
population with a Facebook
profile from 2010 to 2016
Source: Facebook

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Active Users in Aruba
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter Facebook is by far the most popular Social
networking platform in Aruba.
Source: Facebook

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Age and Gender of Facebook Users
53% Active female users
47% Active male users
Source: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Relationship status
39% of users have reported to be single.
Source: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Use of Device to Access Facebook
(over the past 30 days)
55% of users access Facebook using mobile devices
only.
Source: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Facebook Access by Primary Device
(over the past 30 days)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
89% of users access Facebook using a mobile device only.
53% of users access Facebook using Android (mobile)
platform.
Source: Facebook

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Industries Where Users Work (top 10)
Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Frequency of Activities
(The number of times users performed these actions on Facebook)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
The median user liked an average of 18 Facebook pages.
The average user liked 10 posts, posted 8 comments and
clicked on 14 ads during the last 30 days (average data per
user).
Source: Facebook

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Pages with Largest Audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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Top 10 Pages with Most Likes
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

27. 27Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
Fastest Growing Pages

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Brand pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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Celebrities with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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Entertainment pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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Media pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com

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More SM stats will be available soon…

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Edward M. Erasmus, MA
e.erasmus@fzanv.com
edward.erasmus@ua.aw
Facebook: http://www.facebook.com/edwardmerasmus
Twitter: http://www.twitter.com/em_erasmus
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Blog: http://edwardmerasmus.wordpress.com