The most effective way to build email lists - and you get to generate sales via direct response offers at the same time.

2. How to
build your own
email lists
quickly and efficiently

4. Every prospect you find has many
others just like him in his social
circles...

6. Drum provides access to those friends, extending
the reach of your direct response campaign and
capturing net new opt-ins by the thousands.

7. Drum provides access to those friends, extending
the reach of your direct response campaign and
capturing net new opt-ins by the thousands.
Welcome
to...

9. A Drum campaign will...
Quickly build opt-in email lists

10. A Drum campaign will...
Quickly build opt-in email lists
Increase direct response rates

11. A Drum campaign will...
Quickly build opt-in email lists
Increase direct response rates
Identify brand influencers

12. A Drum campaign will...
Quickly build opt-in email lists
Increase direct response rates
Identify brand influencers
Improve organic search ranking
= ka-ching!

14. 7 steps to ka-ching!

15. 7 steps to ka-ching!
1. Create an offer that must be activated

16. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site

17. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site
3. Capture opt-in

18. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site
3. Capture opt-in
4. Allow them to select coupon(s)

19. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site
3. Capture opt-in
4. Allow them to select coupon(s)
5. Offer an incentive for sharing

20. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site
3. Capture opt-in
4. Allow them to select coupon(s)
5. Offer an incentive for sharing
6. Make it very easy to share

21. 7 steps to ka-ching!
1. Create an offer that must be activated
2. Send prospects to a micro-site
3. Capture opt-in
4. Allow them to select coupon(s)
5. Offer an incentive for sharing
6. Make it very easy to share
7. allow them to download their validated offers

22. The Basic Workflow
send an email w/offer

23. The Basic Workflow
send an email w/offer

24. The Basic Workflow
send an email w/offer

25. The Basic Workflow
Land on a
Drum microsite
send an email w/offer

26. The Basic Workflow
Land on a
Drum microsite
send an email w/offer

27. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s)

28. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s)

29. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN

30. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN

31. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN
download coupons

32. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN
download coupons

33. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN
Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate
PRINT COUPON(S)
6889099000000443
Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-up
packages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with
other coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6902899000000936
Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or credit
back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase of
postage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original must
be redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6886699000000443
Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online at
www.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date for
discount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page.
Privacy Policy / Contest Rules
download coupons
1 of 1 11-04-13 11:17 AM

34. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN
Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate
PRINT COUPON(S)
6889099000000443
Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-up
packages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with
other coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6902899000000936
Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or credit
back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase of
postage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original must
be redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6886699000000443
Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online at
www.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date for
discount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page.
Privacy Policy / Contest Rules
download coupons
1 of 1 11-04-13 11:17 AM

35. The Basic Workflow
Land on a
Drum microsite
send an email w/offer
Select Your Coupon(s) SHARE & WIN
Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate
PRINT COUPON(S)
6889099000000443
Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-up
packages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with
other coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6902899000000936
Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or credit
back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase of
postage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original must
be redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer.
Taxes not included in calculating minimum purchase. Offer valid in Canada only.
6886699000000443
Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online at
www.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date for
discount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page.
Privacy Policy / Contest Rules
download coupons
1 of 1 11-04-13 11:17 AM

37. “Social sharing is a major behavioral
shift, the most important so far of the
21st century.” - Harvard Business Review, April,
2010

39. Easy to understand analytics allow
you to calculate an R.O.I for your
direct response campaigns.

40. Easy to understand analytics allow
you to calculate an R.O.I for your
direct response campaigns.

42. Breaking down the response
Overall response
rate, percentage
of activations
and shared
Source breakdown
Heat map
Sales funnel helps
you to discover
where the biggest
opportunities are

44. Gauging a customer’s social influence
TheDrumPlatform is the only
platform that tracks every
generation of sharing, so you
can reward the original user.
See the social networks that
have the greatest influence on
your brand
Measure network impact broken
out by weekday and day part as
well as total weekday traffic from
social networks

45. All Rights Reserved. Contents are the property of e10 egency, Inc

46. Contact: Derek A. Lackey, President
P: 905 266 0301 M: 416 524 7844
: @dereklackey
: lackeyderek
: derek.lackey
: dereklackey
All Rights Reserved. Contents are the property of e10 egency, Inc