Internet businesses are fundamentally different from offline businesses, and have led to the creation of entirely new business models that never existed in the past. What makes internet businesses so different and how can one leverage this while building an internet business?
Building an internet business is not just about building technology; it’s about building technology that enables users to interact and create value for each other. How do you build technology that powers your business model? How do you create incentives for users to participate? How do you leverage data to solve users’ pain points?
This talk explores the design of internet business models. It boils them down to four fundamental questions that every internet business needs to ask itself. It also presents a methodical framework to move from an idea to a business, while focusing on what’s most important for your startup.
Sangeet Paul Choudary – Founder, Platform Thinking
14. Social Networks
User Generated Content
CrowdSourcing
Marketplaces
AppDevPlatforms
AdNetworks
The Sharing Economy
Collaborative Platforms
THE USUAL
SUSPECTS
28. Provide them tools to interact2
TOOLBOX
Provide tools to interact
MAGNET
Get both sides in
VALUE
UNIT
PRODUCER
Supply
CONSUMER
Demand
29. 3
MATCHMAKER
Match both sides
Use data to match the two sides
TOOLBOX
Provide tools to interact
MAGNET
Get both sides in
VALUE
UNIT
PRODUCER
Supply
CONSUMER
Demand
30. 3 Use data to match the two sides
Provide them tools to interact2
Get the two sides on board1
@sanguithttp://platformed.info
41. MATCHMAKER
Match both sides
TOOLBOX
Provide tools to interact
MAGNET
Get both sides in
VALUE
UNIT
PRODUCER
Supply
CONSUMER
Demand
The canvas so far...
@sanguithttp://platformed.info
46. PAY FOR TOOLS
Users pay for access
to better tools
PLATFORM
PRODUCER CONSUMER
4
47. MATCHMAKER
Match both sides
TOOLBOX
Provide tools to interact
MAGNET
Get both sides in
VALUE
UNIT
PRODUCER
Supply
CONSUMER
Demand
Bringing in the Monetizer
MONETIZER
Makes us money
48. MATCHMAKER
Match both sides
TOOLBOX
Provide tools to interact
MAGNET
Get both sides in
VALUE
UNIT
PRODUCER
Supply
CONSUMER
Demand
The Platform Thinking
Canvas
MONETIZER
Makes us money
EXTENDER
API and Data Partners
49. We are in the business of
BUILDING SOFTWARE
THE TECH INDUSTRY FALLACY
@sanguithttp://platformed.info
50. We are in the business of
ENABLING INTERACTIONS
INSTEAD...
@sanguithttp://platformed.info