The document summarizes the career experiences of Michael Smith, director of the Yahoo developer network in Southeast Asia. It describes his various roles working in tech support, as a web developer, internet architect, CTO for startups, and at large companies like BEA Systems. It then discusses his current role at Yahoo promoting their developer tools and services to help developers in the region build applications and sites. Key points emphasized include the growth of mobile and social media, the importance of content and APIs, and how Yahoo's tools and data can help developers.

1. The Trend is your friend! Michael Smith director, yahoo developer network smitty@yahoo-inc.com

2. Introduction Who am I? I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia I travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doing I love my job! Home School, AS Computer Science, and lots of Travel Let’s begin 10/24/09 2 Yahoo! Presentation Template, Confidential

3. Tech Support – State Net Notes Pc Help Desk Informix Databases Huge Sun Machines Modems VT 100 Terminals Data is King 10/24/09 3 Yahoo! Presentation Template, Confidential

4. Web Developer – The Marketing Store Notes Client side Java Browsers Graphic Design Big Business starts using the web 10/24/09 4 Yahoo! Presentation Template, Confidential

5. Internet Architect – Examen Notes Server side Java Marimba WebLogic JDBC Fat web clients 10/24/09 5 Yahoo! Presentation Template, Confidential

6. Sales Engineer – WebLogic Notes Appservers Enterprise use of Java, Internet and Browsers World Travel Big companies versus little companies 10/24/09 6 Yahoo! Presentation Template, Confidential

7. CTO – MetaMarkets Notes Power of the crowd Informix DB Again ATG Dynamo Video and Robotics Oreilly BBS system Custom Bulletin Board System Talking to VCs Spending too much money 10/24/09 7 Yahoo! Presentation Template, Confidential

8. Junior CTO – BEA Systems Notes Back to the Enterprise Focus on ASIA Software infrastructure getting commoditized Open source begins to make a dent Clouding computing starts to happen The dynamics of startups changed forever Mobile will be big 10/24/09 8 Yahoo! Presentation Template, Confidential

9. Pulling the rip cord Notes Living in Thailand Going to Thai school Hacking on wordpress, Google APIs, Yahoo APIs Durianseed.com Building companies is totally different Exploring SE Asia 10/24/09 9 Yahoo! Presentation Template, Confidential

10. Director YDN SE Asia - Yahoo Notes Back to corporate life but no suit and tie.  Talking to startups It’s a different world but yet not much has changed What to work on Search commoditizing ideas Enterprise software maturing Mobile is the big one Building your network 10/24/09 10 Yahoo! Presentation Template, Confidential

12. Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend

13. A site is valued on the audience or revenue it can generate – not the technology employed

15. Social features are considered defacto now – not just the icing on the cake

16. Location based services becoming a common factor due to the mobility wave

17. The web ID, profile or Authentication is becoming a service

19. 63 million

20. SEA users on Yahoo! Mail:

21. 30 million

22. SEA users on Yahoo! FP:

24. Visualize the Yahoo Stack Maps FE GP PM Flickr Weather Upcoming Location & Maps Content AB Mail Dir S & U YAP YUI Pipes YQL Bprint Social Yahoo Tools & Utilities BOSS Search Your Website Y! Id, OAuth, OpenID SearchMonkey

25. Content is King! Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around it Make simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more content Flickr, Weather, Upcoming YQL hits the spot again select * from flickr.photos.search where text="singapore" limit 10 select * from weather.forecast where location="THXX0002” select start_date from upcoming.events where woeid=23424948

27. http://www.slideshare.net/dreampipe

28. Win a trip to Jakarta!

29. http://advision.webevents.yahoo.com/openhackday09

30. Open Hack Day Indonesia

32. Web 2.0 was the Google, both search and AdSense

33. Web 3 is the App Economy

34. The currency of this realm is what users want to talk about and like, “social breadcrumbs”

35. Social plumbing – host portals – social applications.

36. Facebook is plumbing and the portal.

37. But don’t believe this is going to end with Facebook.

38. There will be many forms of social plumbing and portals.10/24/09 Yahoo! Presentation Template, Confidential 18

40. The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.

41. And usage share versus market share of the iPhone is incredible, meaning it will only grow.

42. Facebook is becoming the multimedia repository, and it will allow you to do so much.

43. Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..10/24/09 Yahoo! Presentation Template, Confidential 19