Presentation given by Art King of Nike, Inc. at Enterprise 2.0 San Francisco 2009

1. Art King – Nike, Inc.

2. Agenda
Business Drivers and Observations
Platform as a Service
WebEx Connect
Business Outcomes

3. The Journey
Began with this proof‐of‐concept
Began with this proof of concept
Triggered “Platform as a Service” dialogs
Evangelism activity from us to:
g y
Google, Cisco, Microsoft, Skype, AT&T, Verizon

4. Collaboration – A Definition
Requires enabling foundation
This means you can assume that everyone is on the platform
s ea s you ca assu e a e e yo e s o ep a o
or can access
Must be continuously evolving and capable
AHEAD of Business Process needs
“Free Riders” necessary for success
Present foundation
Telephones
E mail
E‐mail

5. Int et Re ution
tern evolu n:
RIVES e Shif
DR S Culture ft

6. Business Need
Business Need

7. Content Decouples From Media
Content Decouples From Media
Record ‐> Cassette ‐> CDR ‐> Flash ‐> Online

8. G ill C ll b ti B i Ri k
Guerrilla Collaboration = Business Risk

9. Driving Platform Agility
Driving Platform Agility

10. B i Cl
Business Class
Enterprise needs
Backup/Recovery
Security
Operations Integration with Enterprise
Global Footprint
Digital Asset Ownership and Control
Performance Integration (http://xangati.com)
Internet Last Mile to Enterprise
p
Instrumentation
Help Desk Point‐of‐Report Segmentation
Contingency Plans
C i Pl

11. Present Toolbox & Funding Sources
Present Toolbox & Funding Sources

12. W bE C Oi i
WebEx Connect Orientation
NOW:
Instant Messaging
Presence
Status Info
Directory
Corporate Information Visible
Desk 2 Desk Collaboration
Voice, Video, Application
Multipoint with Meeting Center
M l i i i h M i C
Unified Communications “in the sky”
Spaces
Digital Asset Upload/Download
g p /
Discussion Threads
Secure Access for guests

13. Meeting The Collaboration Definition
Acquire for everyone
Remove all user community guesswork and friction
Platform Service assures evolution
Infrastructure systems built internally usually don’t
Two dimensions of Free Ridership
T di i f F Rid hi
XMPP Federation for IM
Guest accounts for external business partners
Reverse of the “Free‐mium model”

14. Business Outcomes
Higher level of continuity
Reduced operations expenses
Redirect IT to other value added problems
p
Accelerated business processes
Increased satisfaction with our business
Evolve from the past
Less “electronic noise” in other channels
Higher quality self service
Many things will self document
Create an “external memory” that transcends the now
Faster assimilation into business ecosystem
Both for transfers and new hires

15. Internet Collaboration Transformation
Q
Q & A