New business opportunities and models for digital publishing are emerging all the time, but which ones are worth seriously considering for publishers? eBOUND's Shannon Culver provides an overview of what's out there and what's working, including: subscription services, enhanced content, apps, per page sales, and direct-to-consumer ecommerce solutions.

1. NEW OPPORTUNITIES
TO MAXIMIZE YOUR DIGITAL CONTENT

2. ADDING VALUE TO YOUR
CONTENT

3. Add value to your content:
New Editions and Formats
Digital formats have opened up the
possibilities for adding new content to
your titles
Apple, Kobo and Amazon can support
Read-Aloud audio on children’s books
Most major retailers can support fixed
layout ePUBs, which is a great format
for image-heavy books
Apple can support embedded video
content and other audio content

4. Add value to your content:
Apps
Creating apps that augment or supplement your
books is another way to add value to your content
House of Anansi recently launch their Massey
Lectures app, which features audio content, links to
books, and new supplementary content

5. Add value to your content:
Web Content
Having your authors create new, original content on
their own website, or on yours, can help to generate
interest in a book or series, and drive sales

6. An example of original web content:
Sleep Donation by Karen Russell on The Atavist
Sleep Donation is the first book
published by New York-based
digital publisher The Atavist. It’s
written by Karen Russell of
Swamplandia, with an interactive
cover designed by Chip Kidd.
The Atavist also created a website
with content based on the
dystopian world of Sleep Donation,
for which Russell wrote original
content.

7. The Sleep Donation site on The Atavist
http://www.sleepdonation.com/insomnia

8. Adding value to your content:
Samples and Screenshots
Take advantage of the ability to provide sample chapters and
screenshots for retailers (like Apple) that can support them

9. NEW DIGITAL RETAIL MODELS

10. New Retail Models:
Subscription Services
There are a few new retailers offering subscription models for ebook
sales (like a “Netflix for ebooks”)
eBOUND just signed a retail agreement with Entitle Books, a company
that offers plans to allow readers to download 2, 3, or 4 books per
month from their site
Other companies, like Oyster and Scribd, are offering variations on the
subscription service

11. New Retail Models:
Per Page Sales
New retailers are trying to revamp the academic model,
particularly where course packs are concerned
SIPX is a new player in North America offering university and
college professors the ability to pay per page for content, in order
to create course packs and assign class readings

12. New Retail Models:
Long Form Journalism and
Short Stories
Byliner features original
non-fiction works that fall
into that grey area between
the length of a magazine
area and a book
The Atavist digitally
publishes original short
stories, and long form
journalism

13. Selling ebooks directly to your customers through your own website is a great way to
increase your revenue stream, and expose customers to other books in your catalogue
Verso, the UK-based publisher, recently promoted the launch of ebook sales on their
websites with a print and ebook bundling offer, and had a great deal of success
eBOUND will be announcing three new direct-to-consumer solutions for our members
in the very near future - stay tuned!
New Retail Models:
Direct Sales

14. Do you want to talk to us about ways to
add value to your content?
!
Have you seen a really cool new service
that you would like eBOUND to look into?
!
Send Shannon an email at
shannon_culver@eboundcanada.org