/Successful Linkbuilding: Secrets to Making Your Efforts Count. SDSIC. 1/29/2010. If increased SEO and link-building efforts are in your plan for 2010, this session will help you discover: • How search engines judge the links pointing to your site -- all links are not the same! • What makes a good link • How to evaluate your website's current link profile • How to reverse engineer your competitors' linkbuilding efforts • How to build quality links to your site that will increase rankings and traffic • What tactics fit your company and your website • What are the must-have tools • And especially: what tactics to avoid!

1. hello.

3. N E R D S CHANCES ARE YOU’LL END UP WORKING FOR ONE

10. why

11. what

12. how

13. q & a

14. why

20. what

21. where’s the best espresso?

22. a b

23. a b 30 referrals 70 referrals

24. a b 30 referrals 70 referrals

25. # of links

26. a b 30 referrals 70 referrals

27. a b 30 referrals 70 referrals

28. a b 30 referrals 70 referrals

31. 0 10

32. authority counts

33. a b 10 referrals 10 referrals

34. a b 10 referrals 10 referrals

35. a b 10 referrals 10 referrals

36. domain diversity

37. a b “Great Coffee” “Great Espresso”

38. where’s the best espresso?

39. a b “Great Coffee” “Great Espresso”

40. great espresso

44. anchor text matters

45. rel=“nofollow”

46. # of links

47. authority counts

48. domain diversity

49. anchor text matters

50. rel=“nofollow”

51. how

56. 1. Reverse Engineering Competitors’ Link Profiles

58. 1. Reverse Engineering Competitors’ Link Profiles C Scalability: B+ Quality:

59. 2. Embedded Content Your Content Your Site Other Site

65. 2. Embedded Content A- Scalability: B+ Quality:

66. 3. Linkbait Your Site

67. 3. Linkbait Your Site Other Sites

68. 7 Sure-Fire __________ That________.

69. Give Me__________ and I’ll Give You________.

70. If You’re Not __________ Then You’ll Hate Yourself Later.

71. The Lazy ________’s Way To ________.

72. Do You Recognize The ____ Early Warning Signs of _____________.

76. 3. Linkbait B Scalability: A Quality:

77. 4. Content and API Licensing A Scalability: B Quality:

80. 5. Paid Links

82. 5. Paid Links D Scalability: C Quality:

83. 6. Link Reclamation

87. 6. Link Reclamation D Scalability: B+ Quality:

88. 7. Website M&A B- Scalability: B Quality:

90. why

91. what

92. how

93. questions? Nick Urbani fast: (F) 619.374.1998 faster: nick@eboostconsulting.com fastest: (P) 619.664.4691x9020 slow: 7125 El Cajon Blvd, Sutie 5 San Diego, CA 92115 now: eboostconsulting.com @eboostconsults