eCoast overview 2013

© 2010 eCoast. All rights reserved.www.ecoastsales.com 1.877.766.7355 sales@ecoastsales.com
Table of Contents
• Overview
• Service Offerings
• The eCoast Difference
• References/Testimonials
• Connect With eCoast

eCoast Overview
13 Years
in Business
175
Employees
140 Calling
Agents
Locations in
NH and AZ
Privately
Held
Ownership
13 175 140
NH
AZ
Privately
Held

20132013 2013 2013 2013 2013 2013 2013
eCoast History Timeline
2000 2001 2004 2008 2009 2011 2012 2013
Company
Founded by
VP Sales at
Cabletron
Began
Cisco
Partner
Programs
Introduced
Menu-Based
Partner
Programs –
HP
Began
Motorola,
EMC, &
Brocade
Programs
Capital
Infusion for
Expansion
Began
SAP
Programs
& Opened
AZ Offices
Introduced
Call Blitz &
AccuStrike
Expanded
Office Space
Introduced
Account-
Based
Marketing

eCoast Clientele
11+ Years
8+ Years
5+ Years
1-2 Years

Where eCoast Fits in the Demand Waterfall
®Copyright SiriusDecisions Inc.
eCoast Services

eCoast Core Service Offerings
Tele-Prospecting
Services
Call Blitz
Program
Partner
Marketing
Services
List and Data
Services
Concierge Services
eCoast will support its partners’ efforts with quality services and expert
assistance through any combination of its four service pillars.

eCoast Tele-Prospecting Services
Appointment
Setting
Lead
Generation
Inside Sales
Support
Event
Attendance
VAR
Recruitment
Channel
Marketing
Support

Partner Marketing Services
Email
Marketing
Google
AdWords
Content
Marketing
Online & Offline
Marketing
Social
Media
Search Engine
Optimization
Content
Syndication
Web Design
& Development

eCoast Call Blitz Program
An intensive, high-energy
tele-prospecting event for
the channel.
• Measurable ROI
• Fill the pipeline
• Perfect cold-calling skills
• Proof of channel
performance
Works with
SalesDash Portal to
manage the event and
measure performance
in real time.

List/Data Services
• AccuList
 House list
• AccuVerify
 Phone verified
points of contact
 95% accuracy
• AccuBuild
 Major Accounts
 Market Definition
Core Technology Markets
IT & Business Contacts
Email Addresses

Concierge Services for Tele-Prospecting
Campaign Kick Off
Custom Program
Design
Leads/Appointments
Generated
Quality Assurance
Leads Passed to Client
Client Reviews Leads
Campaign Closes
Program Review &
Feedback
Client Attends
Appointment
Quote & Close
Nurtures Lead

The eCoast Difference
Exceeding
expectations
with
measurable
results
Highly trained
marketing
and sales
professionals
Customized
program
design
History and
experience
in the
channel
Concierge
services that
ensure we
drive the right
results
Our
Mission
Our
People
Our
Approach
Our
Focus
Our
Adaptability

“Doug has been our account manager at eCoast since 2010. He
has been invaluable in helping us create and drive our lead
generation “engine” that has consistently produced
staggering results quarter over quarter. Doug provides a level of
customer service that goes above and beyond and works with us to
provide an optimal service with a defined budget. In addition, he
takes the initiative to offer or revise certain aspects of our
program that can help increase our ROI.”
David Aron,
Field Marketing Manager, HP Networking
HP Networking
• 2,074 BANT+ Qualified Leads Produced FY 11

Brocade
“eCoast has been a key cog in our marketing strategy that has
enabled us to achieve our internal goals. One of their biggest
strengths is the ability to deliver highly qualified leads to our inside
sales team. A key differentiator I have not seen in working with
other vendors is the collaboration we have, it is truly a
partnership and this is key for our success. We look forward to
continuing this partnership long into the future.”
Shannon Cuthbertson,
Manager, Americas Demand Generation, Brocade

EMC Advanced Storage Division
• 3-6 FTEs since 2008
“EMC has worked with eCoast for over 5 years and in the past year
I have taken over managing our business units activities with
eCoast.
I have found working with the team at eCoast to be both enjoyable
and quite productive. Our account team is highly skilled and
able to produce the qualified leads that our field sales team
requires. As our business model has adjusted eCoast has also
adjusted – allowing us to ensure consistent coverage within our
sales regions. Their flexibility and realignment has allowed us
true end to end visibility of our marketing programs and lead
tracking.”
Sayra Chorey
Global Marketing Planning & Operations, EMC

Hewlett-Packard
• 7,834 BANT+ Opportunities Generated within FY 11
• 8,423 BANT+ Opportunities Generated within FY12
“Working with eCoast over the past couple of years has been a
pleasure. eCoast possess the technical and business knowledge to
boost our campaigns and drive ROI, through their lead generation
programs. HP’s internal teams continue to realize the benefit of
accompanying our promotions with eCoast’s services.
The working relationship we’ve developed with eCoast is built
on ease and efficiency, which I consider a benchmark that
other partner vendors should aspire to replicate. I’m hopeful our
association with eCoast will extend long into the future.”
Reba Charleston,
Operations Program Manager, Hewlett-Packard

Connect with eCoast
Phone 603.516.7450 | 1.877.766.7355
Email sales@ecoastsales.com
Website ecoastsales.com
Blog blog2.ecoastsales.com
LinkedIn linkedin.com/companies/ecoast
Twitter twitter.com/ecoast
Facebook facebook.com/ecoast
YouTube youtube.com/user/ecoastsales

eCoast overview 2013

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eCoast overview 2013