eCoast Social Media Marketing For The Channel - Part 1, 7 28 09

Social Media Marketing
for the Channel
Lori Robinson
Director of Marketing

Chris Allen
Director of Sales

Specializing in scalable, result-based channel
demand generation services to the technology
industry.

Customer Profiles
-Manufacturers & Distributors eCoast Facts
-National VARS  Years in Business: 9
-Regional & Local VARS  Employees: 135
 Location: Rochester, NH
Service Offerings  30,000 square foot location
-Demand Generation  Footprint: US/Canada & Europe
-Pay-for-Performance Appointment Setting  Ownership: Privately Held
-Closed-Loop ROI Tracking  Number of Calling Agents: 100
-Web Marketing  50+ Manufacturer Certified Agents
 Approved Channel Vendor for; HP,
Technology Specializations Microsoft, Cisco, HDS, Juniper,
-Networking Avaya, Avnet, Sun, Symantec, Dell.
-Unified Communications
-Network Security
-Storage & Virtualization
-Managed Services
varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson

Why the
Reluctance?


How Are VARs
Using
Social Media
Today?


VARs are Using it to
Find New Customers



Improve Close Rates and
Shorten the Sales Cycle

Increase Customer
Satisfaction


…and look for new hires

Best Social Media Apps
for
Building Relationships
that
Convert to Customers

varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson

= Business Networking

= Community Networking


Edit the Default on this Section

Change Links to Use
Keywords

Default:
My Company


Add Your Company


Search - Companies


Get Recommended


Answers


Join Groups


Dive Right In!


Company Brand or Personal Brand?


Show Your Personality!


Optimize Your Account


Follow People and they will
follow you back!


www.wefollow.com


Search.twitter.com

search.twitter.com


Start by
LISTENING


Publish helpful content

Respond and he will likely retweet!


Free Applications that Make it Easier!


www.tweetdeck.com


Setup Your Search Threads


www.TweetVolume.com


Cisco Partner Shares
Twitter Best Practices

District Manager Kevin Carpenter
http://blogs.cisco.com/channels/comments/cisco_partner_shares_twitter_best_practices/


Links to
List Preview
Video
Link

Social Media
Links


“My job is to help you do yours”

www.force3.com

Embed Video in Your Blog


Keywords in Title and Description


Promote Your Videos!
• Tweet about it (a couple times is OK)
• Use a URL shortener to track (bit.ly)

• Post a YouTube link in your status
• Send it to your LinkedIn group

On your Blog …and your website


Blog

“A well-written company
blog is the gateway drug
to Social Media”
- Seth Simonds
@sethsimonds


Blog See How Others Do It


Blog


Blog Best Practices


Blog Best Practices
• Never Sell – Share your knowledge, tips, offer advice, it’s all
about helping them, not you


Blog Best Practices

• Your Time is Valuable - Don’t spend more than an hour on one
article


Blog Best Practices

article

• Use the 50/50 Rule – spend 50% of your time on the content
and 50% on the title


Blog Best Practices

article

• Use the 50/50 Rule – spend 50% of your time on the content
and 50% on the title

• Don’t Date It – If you’re just starting out make it easy on yourself
by leaving the article undated until you get up to speed


Blog

Blog Post your Blog on Twitter

Allows you to automatically update your twitter stream with
content you’ve published elsewhere


Blog Sign Up on Technorati

Allows you to automatically update your twitter stream with
content you’ve published elsewhere


Blog
Email existing customers &
friends, invite them to
comment!

Send it to your vendors and the
thought leaders in your industry.


What It Looks Like All Together

This Way


Blog

Blog

www.managedtech.com

Video

Video

www.managedtech.com

Webinars

www.managedtech.com

And the very last thing
you will want to do
as soon as you’re ready…


Update Your Business card!

And your email signature

Get in the game!
Get

Start a Blog

Use
And don’t forget video!

How we can help

Chris Allen
Director of Sales

Blog

“A well-written company
blog is the gateway drug
to Social Media”
- Seth Simonds
@sethsimonds

eCoast Blog Management
Blog Management Overview
Best way to get started in Social Media Marketing
No more playing phone tag with your prospects…

Blog Blog management from eCoast includes the
following services to get your new blog started:
1. Blog domain name registration.
2. Installation of blog software, add-ons, and plug-ins.
3. Custom blog design reflecting your company’s brand.
4. Development of an editorial calendar & content plan.
5. Training on blogging techniques and best practices.
6. Monitoring & measuring of your blog’s success with Google
Analytics software.

Blog Management Media Roadmap
Social Deliverables
No more playing phone tag with your prospects…

Social Media Roadmap
• Designed to get your Custom Playbook
Blog/Twitter/LinkedIn Networking
• 3 month plan to get you started with
recommendations moving forward
• Includes distribution of information
to different media types, platform
types and people, especially key
mavens in the industry

Take the next step today.
Contact sales@ecoastsales.com

Or call us at 877-766-7355

Resources
eCoast: www.ecoastsales.com, twitter.com/eCoast
eCoast Social Media Marketing Services: www.ecoastsales.com/creative/blog.cfm
VAR Marketing Blog: http://varmarketing.ecoastsales.com/

Twitter: www.twitter.com, http://search.twitter.com, www.twitterfeed.com
Facebook: www.facebook.com, http://www.facebook.com/advertising/?pages
LinkedIn: www.linkedin.com, www.linkedin.com/answers

Social Media Marketing: An Hour A Day – by Dave Evans, Paperback
Secrets of Social Media Marketing: How to Use Online Conversations and Customer
Communities to Turbo-Charge Your Business! – by Paul Gillin, Paperback
Twitter Power: How to Dominate Your Market One Tweet at a Time – by Joel Comm


eCoast Social Media Marketing For The Channel - Part 1, 7 28 09

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