36. EgoSystem to EcoSystem
Future success in Telecom will not
be possible without real & deep
engagement in Media & Content
(and therefore, Advertising, too)
Monday, 16 November 2009
111. What matters is no longer that we
can actually connect and ‘download‘
all of it but who we connect with and
what we actually get i.e.
Content, Context,
Curation,
Community.
Monday, 16 November 2009
129. But: the content pricing & licensing
issues cannot be solved without the solid
engagement of Telecoms, ISPs and
Operators (as well as the Advertisers)
Monday, 16 November 2009
196. Free gets you to
a place where
you can get
paid.
Quote by Fred Wilson, Union Square Ventures www.avc.com
Monday, 16 November 2009
197. So what does this mean...?
Monday, 16 November 2009
198. So what does this mean...?
Monday, 16 November 2009
199. So what does this mean...?
• Social Networks are Broadcasters (yes...
like Radio & TV)
Monday, 16 November 2009
200. So what does this mean...?
• Social Networks are Broadcasters (yes...
like Radio & TV)
• These Broadcasts will be mostly mobile
Monday, 16 November 2009
201. So what does this mean...?
• Social Networks are Broadcasters (yes...
like Radio & TV)
• These Broadcasts will be mostly mobile
• Social Networks are where next Generation
Advertising will go first
Monday, 16 November 2009
202. So what does this mean...?
• Social Networks are Broadcasters (yes...
like Radio & TV)
• These Broadcasts will be mostly mobile
• Social Networks are where next Generation
Advertising will go first
• Content owners have no choice but to
accommodate these
audiences in terms
of pricing and
usage models
Monday, 16 November 2009
204. Data is the new Oil...
Monday, 16 November 2009
205. Data is the new Oil...
Monday, 16 November 2009
206. Data is the new Oil...
Shared bookmarks, playlists, social markers
Monday, 16 November 2009
207. Data is the new Oil...
Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Monday, 16 November 2009
208. Data is the new Oil...
Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Opt-in information such as location
Monday, 16 November 2009
209. Data is the new Oil...
Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Opt-in information such as location
Ratings, comments, tags and other feedback
Monday, 16 November 2009
210. It’s not (just) about
transporting the bits -
it’s about transporting
The Meaning.
Monday, 16 November 2009
211. Media as a Service (MaaS)
Monday, 16 November 2009
212. Media as a Service (MaaS)
Monday, 16 November 2009
221. Thanks for your time
email me at gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com
Monday, 16 November 2009
222. Thanks for your time
email me at gerd@mediafuturist.com
twitter.com/gleonhard
facebook: gleonhard
more presentations at
www.mediafuturist.com
Monday, 16 November 2009