Please see corresponding blog http://blog.eComm.ec

2. Bring your own wireless
How smart mobile phones are revolutionizing
wireline customers
Piers Finlayson
Metaswitch Networks
20 April 2010

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4. Wireless Substitution – sounds like bad news
• More than one of every five American homes (22.7%) had
only wireless telephones during the first half of 2009: up
2.5% since the second half of 2008.
• One of every seven American homes (14.7%) had a
landline yet received all or almost all calls on wireless
telephones.
Blumberg SJ, Luke JV. Wireless
substitution: Early release of
estimates from the National Health
Interview Survey, January-June 2009.
National Center for Health Statistics.
December 2009.
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5. Substitution continuing at an even pace
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6. Smartphone revolution
• Smartphone CAGR = 21% (long
term)
• Expected 546m units by 2015 (Credit
Suisse)
• Lower ASP $100 - $250
• Fueled by OS competition:
• RIM, Nokia, Apple, Android,
• Windows Phone 7
• Wider coverage for high speed
wireless
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7. There’s an app for that
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8. Why keep a fixed line?
• Reliable 911 service
• Concept of calling a location (person
independent)
• Office and home
• Quality of service
• Health concerns
• Fixed line not necessarily
threatened by PC voice services
• Enhancement through 3rd party
service: Google
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9. Option 1
• Become an MVNO
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10. Option 2:
Using wireless’s strengths against it
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11. Visual Voicemail for consolidated mailbox
Provides access to wireless and wireline voicemails from single mailbox
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12. But wait, there’s more!
• Enable users to
• View faxes
• Have voicemails delivered by email
• Translate voicemails to text
• Access from
• iPhone, BlackBerry, RIM, ...
• Desktop
• TV
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13. Now, where are my contacts?
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14. Remote phone dialers for landline
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15. The future of sim ring
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16. One ring to rule them all
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17. Not all conferences are created equal
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18. Mobile Conference Control
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19. Conclusions
• Wireless substitution is real
• Can relegate mobile operator to the role of dumb pipe
provider by embracing stengths of mobiles
• Smart Phones
• High Speed Data
• Third Party Application Development
• Simple-to-use mobile apps can revolutionize a wireline
offering
• Adding value with a converged offering – doing what the mobile
operator doesn’t, can’t or won’t
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20. Thank You!
Piers Finlayson
Metaswitch Networks
piers.finlayson@metaswitch.com