The Shopko Brand does eCommerce email marketing better than 90% of the stores we have seen but can still improve on some onboarding practices. Take a look at what we discovered.

1. eCommerce Email Onboarding
With Shopko
Great Offer. $5 off $25 +
Why Do You Need
All That Info?
First and Last Name?
(We Just Met Shopko)

2. Post Subscription Email
Thank you for thanking
me, and setting my
expectations
We could have
added an empathetic
visual to connect with
consumers

3. The 1st Impression
Subject and Preview
Text Look Good. But
Why don't you send
emails from a person?
Thank you for thanking
me!

4. The Preferences & Unsubsribe
Asking about email frequency. Mucho Gusto! Put the
consumers in control

5. The Preferences & Unsubsribe
Wow super fancy with the survey, why not just lead
me back to social media? How many people fill that
thing out?

6. Hit Us Up To Perfect
Your eCommerce Email
Onboarding
Emails So Good Dogs
Even Love Them