So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
6. Integrated Approach: PPC and SEO
PPC and SEO should
be analyzed together,
and benefit from one other!
Otherwise, it’s criminally
irresponsible!
7. Custom Reports in Google Analytics
When it comes to building custom reports in GA,
the challenge is to be something more than average.
8. 8
Custom Reports in Google Analytics
1. Google has almost 19K standard reports
that often fail to compare relevant data.
You find insights faster;
2. New ways of learning;
3. Easily set up and measure your
individuals goals;
Your business is unique, your analytics should
reflect that.
Here is why:
9. 9
Custom Reports in action! SEO vs PPC
New Visitors http://bit.ly/custom_SEO_vs_PPC
10. 10
Custom Reports in action! SEO vs PPC
Bounce Rate http://bit.ly/custom_SEO_vs_PPC
11. 11
Custom Reports in action! SEO vs PPC
Transactions http://bit.ly/custom_SEO_vs_PPC
14. 14
Improving Your Ads Campaign Performance
• Increase click-through rate (CTR) at an average of 5%-15%
• Take up more space in the paid search results
• Easy to update with new information
Guess which AdWorld feature is described?
• Mostly FREE
• Directly turns your Calls to Actions into Conversions
15. 15
Improving Your Ads Campaign Performance
Getting Ad Extensions displayed in your account:
• Enabled extensions in your Google AdWords
• A high quality Ad score
• Promote your ads among only the top positions listed above organic
results
* Adding an extension won’t guarantee that it will show with your ad,
but you can keep track of when your extensions appear in the Ad.
27. 27
Developing Unique Content in Your Ads Copy
1. Discover your competitors Ads keywords and texts
2. Group your competitors’ keywords by what they’re
promoting (brands/products/etc.)
3. See the most popular ads texts your competitors
are using
28. Finding your competitor’s advertising
insights
Finding your competitor’s advertising insights
So close…
But not close enough!
29. Finding your Competitor’s Ads is Possible…
Your steps for collecting data without
a developer:
1. Searching in Google by specific
keywords to see your competitors
ads
2. Compiling all ads in an Excel
spreadsheet
3. Analyzing data
Classical Approach
Your steps for collecting data with
a developer:
1. Creating special script that will
collect data automatically
2. Analyzing data
30. Finding your Competitor’s Ads is Possible…
Your steps for collecting data:
1. Open your browser and start
analyzing your competitors
ads keywords, ads copies,
& ads positions
2. Start improving your
advertising strategy
Innovative Approach
37. 37
1. Integrated approach has a lot of benefits;
2. Build custom reports in GA; they’re awesome!
3. Improve your ad performance with the help of ad extensions;
4. Work on your Bounce Rate and try to avoid typical mistakes;
5. Add to your toolbox special tools and start analyzing your competitors today!
Quick Recap