What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.

1. What is
SEO? The mystery
ends here.
What is SEO? The mystery ends here! We cover the
basics of search engine optimization, including what it
is & how important it is to your digital strategy.

2. Tired of wondering
“What is SEO?”
Search engine optimization (SEO) is a fancy way of describing
the practice of making your website’s content more attractive to
search engines.

3. When SEO is done well,
Search engines will be
much more likely to find it,
Sounds easy, right? Well,
yes and no.

4. SEO TECHNIQUES
The Good,
the bad,
and the Ugly.

5. There are some“black hat” SEO techniques
out there, where website owners and/or SEO
strategists try to cheat for higher rankings.
Search engines have wised up to these
unsavory approaches, and have started
cracking down on bad tactics by supporting
and rewarding white hat techniques.

6. SEO TECHNIQUES
Content Still
Reigns Supreme

7. When the quality of your written content is
better, it becomes like tantalizing food for
hungry search engines.
Websites that regularly post fresh, quality
content are far more likely to reach their
target audiences and turn them into loyal
buyers.

8. SEO TECHNIQUES
On-Page
Website
Optimization.

9. If content is king, website structure is queen.
This process involves arranging the wording
of your content for better positioning.
The winning recipe includes creating
keyword-focused title tags, meta
descriptions, canonicalization of duplicate
content, keyword rich URL structures.

10. SEO TECHNIQUES
Off-page
Website
Optimization.

11. This process involves efforts like creating
back-links to pages on your website to
improve search engine rankings.
These links are important to determine the
importance of your website. Websites with
many high quality back-links leads to a
higher rank in search results pages.

12. SEO TECHNIQUES
Social Signals.

13. You already know that social media is a
great way to build your brand—but did
you know that it’s also an SEO strategy?
As part of off-site optimization, social media
can be a very consistent form of link building.
Any social media mention, link, picture or
check-in can increase your digital footprint.

14. The most effective SEO
campaigns combine both
ON & OFF-PAGE TECHNIQUES.
But remember, there are no shortcuts to having successful
search results.

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