How to manage a news community
•
0 likes•358 views
How to manage a news community. A workshop presentation to news:rewired on 3 July 2012. By Tamara Littleton, CEO of eModeration.
Recommended
More Related Content
Similar to How to manage a news community
Similar to How to manage a news community (20)
Recently uploaded
Recently uploaded (13)
How to manage a news community
- 2. Relevant Social Media Channels Twitter Pros Cons Frequency Fast and direct Need to respond within 4-8 time a days, with 2- a couple of hours 3 status updates and Engage directly with the rest as responses followers Higher level of content needed Capture people’s http://visual.ly/science- reactions to the news Exposure to potential social-timing (EST time) and journalists negative reactions Be seen as accessible
- 5. Relevant Social Media Channels Facebook Pros Cons Frequency Facebook has huge Need to keep track and 1-2 status updates a penetration and is moderate user day with a response for largely used for responses every 3-5 comments personal use Content created needs Lunchtime, 5pm, or Can produce richer to be more in-depth Saturday morning. status updates than Twitter http://visual.ly/science- Tempo is more sedate Can’t reach out beyond social-timing (EST time) Fans already connected Can project a more rounded view of journalists
- 6. Relevant Social Media Channels Tumblr Pros Cons Frequency Can produce long form More work required to 1 long post every 1 or 2 blog posts as well as create entries days, or 1-2 short posts short photo/video/quote every day. Responses based ones Need to moderate as required. comments if enabled Ability to embed 4pm, 7pm EST, content i.e. Storify especially Fridays. Existing community within the blogging network who can reblog Greater visual customisation
- 7. Relevant Social Media Channels YouTube Pros Cons Frequency Established community Comment quality can be Assuming populated very low based on video Easy to embed or share production plan videos on other Need to moderate networks comments if enabled 6pm, especially Wednesdays and Easily promote brand Exposure to potential Thursday videos negative reactions Can respond to others’ videos
- 8. Relevant Social Media Channels Pinterest Pros Cons Frequency Massively popular Community still not 3-5 pins a day, image site reached full maturity comments as required Designed for sharing & Few tools to track 2-4pm, 8pm-1am, embedding activity Saturday Morning EST Ability to curate groups Benefits still debatable of themed images Can embed a link within image
- 9. Relevant Social Media Channels Storify Pros Cons Frequency Fantastic curation tool Time consuming to 1 story board every 3-5 build each story board days, updated regular Can build story with any during that period. embeddable content Needs updating to Responses to comments remain relevant as required Great way to promote other people and build Tool can be unreliable If UK story cover UK community hours early morning No great community to Be seen as speak of yet knowledgeable and a source of information
- 10. Relevant Social Media Channels Flickr / Instagram Pros Cons Frequency Easy tools to build Instagram needs access Instagram should be at database of images to a smartphone least 1 photo a day or 2, Flickr as and when Instagram more Very hard to get any images produced community driven and traction in Flickr immediate community No set time for Flickr Can be used to embed images in other social channels Be seen as accessible
- 12. What to Write? Encourage people to participate. The more you solicit and respond to content from your followers, the more engagement you’ll see. Aim to fill a gap. Try for a unique angle, cover topics or provide information which is missing from the existing discussion. Don’t try to be everything to everyone – or your content will mean nothing to anyone.
- 13. How to Deal With Conflict Identify what might be causing the conflict Take plenty of screenshots Escalate if necessary as per your procedures Publicly acknowledge the issue Ask questions of the participants to try and help clear up any misunderstandings Take a step back Address the emotional aspect of the argument Limit possible escalation into name-calling Encourage communication in a non-judgmental way
- 15. Contact eModeration Tamara Littleton, CEO b: http://blog.emoderation.com tw: www.twitter.com/emoderation li: www.linkedin.com/emoderation fb: https://www.facebook.com/eModeration g+: http://gplus.to/emoderation p: http://pinterest.com/emoderation ss: http://www.slideshare.net/emoderation