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Integrating Emerging Channels in your Email Program Effecitvely
1. Integrating Emerging Channels into your Email Marketing Program Alex Williams Digital Strategy eROI CONNECT THE DOTS
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3. Most digital relationships started with a website, with email marketing bringing them back. New devices and technologies have altered this forever. This mix still works though…very well. Protect it.
12. More Tools Are on the Way Flowtown – Find out what Social Sites your Subscribers are on
13. Benchmarking for Success A Few Ideas… Mobile Click Through Conversions Page Views Time on Site Sharing Social Click Through Conversions Sharing Mentions Fans/Followers/Etc… New Subscribers Video Plays Conversions Votes/Polling Sharing Comments
15. Integrating Social into Email SES Event Promotion Replying to this email to ask a question would be much more effective than having a “conversation” about it on a social site. Reply-6583@ doesn’t invite that interaction. Start by allowing and promoting replies
16. Contextualize Social Sharing Links in Email OK! Magazine Newsletter “ Read More”, first desired option. “ Share this Story” on Twitter/Facebook is also a win as a second option to drive page views. Sharing URL’s provided by Facebook and Twitter for single click to converting the share. Integrating Social into Email
17. Make Sharing a Call-To-Action Hotels.com Promotional Email “ Share this deal on Facebook” is presented as the first option. Doesn’t compete with “GO >” call-to-action in the bottom right. Integrating Social into Email
18. FEI Welcome Email Competing with your own call-to-actions can be tricky. Use dedicated messages early in the lifecycle instead of creating competition with high performing messages like the welcome email. Icons will be clicked on! Don’t compete with your call to action! Integrating Social into Email
19. Levi’s Welcome Email The first order is the most important thing here. Placement in the Footer allows all desired Call-to-Actions to be seen in order of importance. Social Icons aren’t overly descriptive but support the creative direction. Take your best shot at conversion first Integrating Social into Email
24. Start by Testing “View Mobile Version” Add your Web Analytics to your hosted mobile version to analyze the impact of the traffic. Integrating Mobile into Email
25. “ Just the Facts Ma’am.” Teleflora Mobile Version vs. Teleflora HTML with Images Integrating Mobile into Email
26. Can they Convert on the Mobile Web? If your emails are driving a lot of traffic from mobile devices, you are probably ready for a mobile-friendly website. Integrating Mobile into Email
28. Run some tests in Gmail Add full YouTube URL into email for Gmail users. Video will display in Inbox below footer Monitor views from Video at YouTube.com Tests may show demand for more… Integrating Video into Email
29. Use “Play” Buttons on Images Users will click through on an image with a familiar “play” button to watch the video on the web. Host /embed the video on your site or blog for maximum impact instead of video hosting services Integrating Video into Email
30. Research your Topic & Competition on YouTube 228 views in almost 2 years, not an “overnight success” Integrating Video into Email
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