Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM
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This document provides information on creating successful email marketing campaigns directly from Microsoft Dynamics CRM. It outlines various options for creating emails, segmenting audiences, testing emails, and evaluating performance. Key aspects discussed include personalizing content, managing subscriptions, testing emails before sending, and evaluating campaigns to improve open and click-through rates. The document concludes by recommending that marketers segment campaigns, personalize content dynamically, manage subscriptions, test emails, and evaluate campaigns for improved performance.
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Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM
- 1. Successful Email Marketing Campaigns Directly from Microsoft Dynamics CRM www.eSavvy.com.au
- 2. Email Marketing Campaigns Demand generation Customer Service Prospects Nurture Leads Nurture
- 3. Lead Generation: 81% of marketers use email marketing Source: © Marketing Sherpa Lead Generation Benchmark Survey Methodology: Fielded January 2012, N=1.915
- 4. Various options of creating emails Subscription Preferences A/B Split Test Personalised Emails Dynamic Content Email Marketing Solution Performance Statistics Auto Email Campaigns Campaign Tracking and Reporting Targeted Audience SegmentationCreate Emails Test Before Sending Distribute Emails Evaluate Performance Inbox Preview Spam Assassin Check
- 7. Link Email To Marketing Campaign TO TRACK RESULTS
- 8. Create Marketing List TO SEGMENT YOUR TARGET AUDIENCE
- 10. Option 1 - Block editor No HTML knowledge needed!
- 11. Block editor
- 12. Block editor - Result
- 13. Option 2 – Free Style Editor
- 14. Option 3 - Custom HTML Emails Upload HTML or HTM Files Sites with free HTMl email templates: 100+ free templates from Campaign Monitor Free template examples from Mail Chimp Free templated from Benchmark Email FreeEmailTemplates.com TIP!
- 15. 137% increase in open rate from personal note approach Marketing Sherpa Blog, November 27th, 2012
- 17. Social Sharing
- 18. Dynamic Content Based on Your Audience
- 19. Test Email Before You Send It
- 20. Test In Your Inbox
- 22. Inbox Preview
- 23. A/B Split Test
- 25. Add Recipients - Marketing List/s - Contact/s - Account/s Or combinations of all
- 26. Manage Your Email Subscriptions VS. Generic Unsubscribe Managed Subscriptions
- 27. Schedule When to Send Email Send Now VS. Send on a particular date and time
- 28. Trigger Auto Emails Nurture Program CRM Workflow
- 30. Email Statistics inside CRM
- 31. Click Heat Map
- 32. Detailed Email Clicks Report
- 33. CRM Dashboards – Overall Performance
- 34. Top 5 + 1 Tips of Successful Email Marketing Extra Tip: Don’t Forget about mobile devices! #1 Segment Email Campaigns #2 Dynamically Personalise Content #5 Evaluate Campaigns and Try To Improve #3 Manage Subscriptions, Don’t Lose Your Readers #4 Test Before Sending
- 35. If you are interested in finding out how to GENERATE NEW OPPORTUNITIES AND REVENUE through SUCCESSFUL EMAIL MARKETING CAMPAIGNS GIVE US A CALL SEND US AN EMAIL T: 1300 799 723 sales@eSavvy.com.au We will be happy to help!