Successful Email Marketing Campaigns Directly from CRM
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Find out how to leverage on running successful email marketing campaigns directly from Microsoft Dynamics CRM. Segment email marketing campaigns, test emails before you send them, manage your subscriptions and evaluate email marketing campaigns performance.
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Successful Email Marketing Campaigns Directly from CRM
- 1. Successful Email Marketing Campaigns Directly from Microsoft Dynamics CRM www.eSavvy.com.au
- 2. Leads Nurture Customer Service Prospects Nurture Email Marketing Campaigns Demand generation
- 3. Lead Generation: 81% of marketers use email marketing Source: © Marketing Sherpa Lead Generation Benchmark Survey Methodology: Fielded January 2012, N=1.915
- 4. Email Marketing Solution Create Emails Targeted Audience Segmentation Various options of creating emails Personalised Emails Dynamic Content Test Before Sending A/B Split Test Inbox Preview Spam Assassin Check Distribute Emails Subscription Preferences Auto Email Campaigns Evaluate Performance Performance Statistics Campaign Tracking and Reporting
- 7. Link Email To Marketing Campaign TO TRACK RESULTS
- 8. Create Marketing List TO SEGMENT YOUR TARGET AUDIENCE
- 10. Option 1 - Block editor No HTML knowledge needed!
- 11. Block editor
- 12. Block editor - Result
- 13. Option 2 – Free Style Editor
- 14. Option 3 - Custom HTML Emails Upload HTML or HTM Files Sites with free HTMl email templates: TIP! 100+ free templates from Campaign Monitor Free template examples from Mail Chimp Free templated from Benchmark Email FreeEmailTemplates.com
- 15. 137% increase in open rate from personal note approach Marketing Sherpa Blog, November 27th, 2012
- 17. Social Sharing
- 18. Dynamic Content Based on Your Audience
- 19. Test Email Before You Send It
- 20. Test In Your Inbox
- 22. Inbox Preview
- 23. A/B Split Test
- 25. Add Recipients - Marketing List/s - Contact/s - Account/s Or combinations of all
- 26. Manage Your Email Subscriptions Generic Unsubscribe VS. Managed Subscriptions
- 27. Schedule When to Send Email Send Now VS. Send on a particular date and time
- 28. Trigger Auto Emails Nurture Program CRM Workflow
- 29. Evaluate Performance 29
- 30. Email Statistics inside CRM
- 31. Click Heat Map
- 32. Detailed Email Clicks Report
- 33. CRM Dashboards – Overall Performance
- 34. Top 5 + 1 Tips of Successful Email Marketing #1 Segment Email Campaigns #2 Dynamically Personalise Content #3 Manage Subscriptions, Don’t Lose Your Readers #4 Test Before Sending #5 Evaluate Campaigns and Try To Improve Extra Tip: Don’t Forget about mobile devices!
- 35. If you are interested in finding out how to GENERATE NEW OPPORTUNITIES AND REVENUE through SUCCESSFUL EMAIL MARKETING CAMPAIGNS GIVE US A CALL SEND US AN EMAIL T: 1300 799 723 sales@eSavvy.com.au We will be happy to help!
Notes de l'éditeur
- In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
- In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
- Dynamic signature from the record owner, personalised subjects
- Dynamic signature from the record owner, personalised subjects
- e.g. when targeting students with some email campaign, allow them to share the info with others
- Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
- Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
- After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest
- After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest