1. The Evolution of Social Media
for Direct Resourcing
From Sourcing to Convincing
October 26th 2011
by
Colm Hannon
MD of eSocialMedia.co.uk
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2. My Request:
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3. What many organizations forgot to ask
before getting into the social space:
“What are we trying to
accomplish?”
Define the objective FIRST.
THEN come up with the tactics.
Slide compliments of Olivier Blanchard
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4. How is social media currently used in
recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate/Convince
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5. The Bar Analogy
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6. Corporate Narcissism
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7. How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
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8. How to compete with a Rob Smith?
V
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9. Replace the term ‘social media’ with the
term ‘social interaction’
and it will start to make a lot more sense
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10. Vodafone saved an estimated £2m in hiring
fees from a conversational marketing strategy
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11. Eversheds Clean Energy Blog
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12. How to Convince Top PhD Talent
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13. Community technology is here & it’s
big.....don’t ignore it
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14. By 2014 mobile Internet usage will have
overtaken desktop Internet usage
What is your plan?
Morgan Stanley 2011
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15. Owning Your Online Conversational Space
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16. Questions...
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