Jesse Desjardins' presentation on his 72 Hours in Cape Town at the E-Tourism Africa Summit 2010

2. (pronounced: day zhar dan)
Jesse Desjardins

3. 72 Hours
Take aways
Questions
10min
30min
5min
bio
0:30 sec

12. THE TRIP:

25. facebook.com/72hoursincapetown

26. take aways

27. “hold that thought,
i have to “check in”

28. some of it is
important and
some isn’t

29. LEARN HOW TO
TELL A
good story

30. BIT SIZE GOODNESS

33. 2-3min

34. work with what
you have

35. just setting up
an account is
not good
enough
DEAD ACCOUNTS
LOOK BAD

37. COMMENTING
GETS YOU NOTICED

38. make it easier for
your customers to
share their trip

39. 3 stages:
planning,
the trip,
reminiscing
planning,

40. keep your friends
informed and
jealous

43. Title
28.

44. people are
willing to
help you

46. SMS ME

54. have real fans

56. 10,000
followers

57. 0
10,000
20,000
30,000
40,000
50,000
60,000
1 2 3 4 5 6 7 8 9 10 11 12 13
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
100 Fans - 1.7 People Share
‘Real’Fans help
spread your story

59. distribution
creativity
$

60. distribution
good story
memorable
funny
makes the person sharing....

61. “The story wrote itself”
do 95%of the
work for a journalist

65. The worst hotel
in the world

67. 80%+
Occupancy
Brand fascination
Nice side business
HELP FROM PROS

73. time!

74. put the right
people in
charge

77. only 4% of hotels
on TripAdvisor
respond to reviews
how much time would it
really take you to respond?

82. Look
outside
our industry

87. “If Busch Gardens was looking to get some
publicity out of the melon mashing video,
then mission accomplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clicked the replay button
on this video too many times not to share
with the rest of you.” - Mashable

88. Results:
Story shared via
Twitter & Facebook
Cost: close to nothing
Free publicity
Relationship with Mashable
Increased followers

89. give first
mindset

90. fluff?

91. CONVERSATION

92. CONVER$ION

94. same same same
same same same
same same same
same same same
same different

95. Tell your story at
the right time

97. “With the casino and the beds, our passengers will have
at least two ways to get lucky on one of our flights.”
Richard Branson

98. cONTENT NOT
ADVERTISING

99. the future is in
your hands

102. it’s not always
about the
latest toys

103. it’s about caring

106. thank you
@jessedee
facebook.com/72hoursincapetown
(it’s been fun)