コンセプトプロポーザル： これも、以前にコンセプトプロポーザルとして作成したスライドですが、使用しなかったので下記に公開します。 マレーシアの不正たばこ流通は年々増加を続けており、近年は全流通量の30%超にまで達しています。そして、たばこの税収、たばこメーカーの売上げも大きな影響を被っています。 政府はセキュリティーマークの印刷などの対策を行ってきましたが、不正たばこに対して効果は得られていません。 そこで、本スライドではUHF帯RFIDタグの適用により、たばこ流通の可視化を行い、不正たばこが流通しづらい環境の整備を提案しています。 ただ実際には、マレーシア国内の取締りが効果的に機能しておらず、RFID技術のみで事態の改善を図ることは困難と言えます。

1. TOBACCO DISTRIBUTION
SOLUTION
Using RFID Technology
～executive summary～
13th Jan. 2012

2. Current Malaysia’s
Tobacco Situation？

3. Annual Tobacco Consumption Amount
23.3billion
（Yr 2009）

4. Tobacco Consumption Shift
（Billion）
25
23.3
20 20.8
18.7
15
10
2000 2002 2009

5. Public Health Concerns
Encourage Smokers to Stop
Prevent Youngsters from
Smoking

6. Tobacco Price Shift
(RM)
12
10
8
6
4
2005
2009
2004
2006
2007
2008
2010
2011
(Dunhill 20s)

7. Tobacco Price Increase,
same time,
Tobacco Consumption
has Increased!?

8. One of the MAIN reasons:
ILLICIT TRADE &
SMUGGLING

9. The MAIN Illicit smuggling Countries
Thailand
China
Indonesia
Cambodia

10. Illegal Tobacco Ratio Shift
40%
30%
20%
10%
2004
2005
2010
2011
2006
2007
2008
2009

11. Annual Total Illicit Tobacco
About 9 billion
（Yr 2009）

12. Smuggled & Illicit Tobacco
Market Price under

13. Estimated Profit from
Illicit Tobacco Trade
RM 1Billion

14. Gov. Taxes Lost Estimated
RM2Bln.

16. From August, 2004

17. Special device:
Authenticity Check

18. Control illicit trade

19. …however, with little
effect !?

20. Several factors

21. Production /
Distribution Tobacco
Manufacturing Tobacco price
control
Distribution Security
system technology
SCM control
Tax rate Illegal
tobacco
Detection distribution
Custom device
inspection Consumer
Syndicate attitude
Investigation
Penalty Retailer
attitude
Regulation / People
Investigation

22. Can be improved!

23. 15%  1～2%

25. 1 Licensing all participants
in the tobacco business

26. 2 Tracking and tracing
systems from the points
of manufacture to all
points of sale

27. 3 Traceable methods of
payment

28. 4 Strict scrutiny
procedures in the
selection of contractors
during the supply
process

29. 5 Significant financial
penalties for
infringements

30. Key factor
“Supply Chain Control”

31. SUGGESTION

32. RFID Technology Application

33. Success in Supply Chain

34. “The U.K. government is sick of losing $7
billion in tax dollars every year due to the
illegal cigarette trade. In order to avoid this
problem in the future they are testing out a
plan that implements RFID technology.”
– May 13th 2011 RFIDiva

35. System

36. Production Distribution, Sales
Import/Export
Record Record Record
Unique ID number Location / Status Info. Time stamped
Tobacco tag information
• Unique ID number
• Manufacturer ID number
• Tobacco name / type
• Production date
• Location information etc.

37. Registration

38. Stick tag (Manufacturer)
Write production info. (Data lock)

39. Track & Trace

40. Update tobacco tag information
Location management
Record any abnormal status

41. Individual history tracking
 Unauthorized move
from factory.
 Illegal distribution

42. Point of Sales

43. Tobacco tag invalidation（Kill）
D/B status update

44. Security

45. Unique ID number + TID
Encoded data lock function

46. Inspection

47. Visual inspection
Contactless scanning

48. Benefit？

50. Prevent terrorist & crime funding

51. Help prevent
increase in
smokers

52. Increase legal
tobacco sales
revenue by
preventing Illicit
Trade

53. Enhance S C M
upply hain anagement
efficiency

54. Final goal?

55. Prevent distribution of
the illegal tobacco!!

56. Global Illicit Tobacco Trade
Situation (For Reference)

57. Campaign for Tobacco-Free
Kids in 2006 report

58. Illicit Tobacco Gov.
Market Share Loss(US$)
Global 11.6% 40.5Billion
High Income
9.8% 17.6Billion
Nations
Mid & Low
Income 12.1% 22.9Billion
Nations

59. Globally Annual Sales
Turnover
>
Government Loss
US$ 40.5 US$ 40.4
Billion Billion
(Yr 2010)

60. SERIOUS PROBLEM
WORLDWIDE
Illicit Tobacco
Ratio (%)
No data
0-5
6 - 10
11 - 20
21 - 30
30+

61. Illicit Market Share (%)
30+ 21-30 11-20 6-10 0-5
Albania Cameroon Algeria Pakistan Argentina Chile
Bolivia Croatia Armenia Philippines Australia Indonesia
Bosnia & Herzegovina Estonia Canada Poland China Israel
Brazil Lebanon Columbia Singapore Costa Rica Italy
Ethiopia Malaysia Côte d'Ivoire Taiwan El Salvador Japan
Georgia Morocco Ecuador Thailand Kazakhstan Mexico
Hong Kong Peru Ghana United Kingdom Nicaragua New Zealand
Iraq Russia Guatemala United States Panama Saudi Arabia
Laos Sudan India Uruguay South Africa Spain
Macedonia Syria Iran Yemen Tunisia
Uzbekistan UAE Jordan Turkey
Venezuela Nigeria Ukraine
Zambia Pakistan Vietnam