This document discusses how mobile technology is changing marketing. It notes that 40% of internet connected devices are now mobile, and by 2012 that number will rise to 10 of 11 connected devices being mobile. As people rely more on the internet for activities like shopping and social networking from any location, mobile access is becoming more important. Younger generations are quickly adopting new technologies through mobile phones and tablets. The opportunities for mobile marketing include mobile e-commerce, location-based services, mobile ads and apps. Brands need to deliver positive user experiences across all platforms to engage customers.

1. How
Alexander
Graham Bell
changed
marketing

2. A look at the future...
27% of UK adults now own a
smartphone...how many 12-15 year olds do?
30% 47%
5% 90%

3. A look at the future...
27% of UK adults now own a
smartphone...how many 12-15 year olds do?
30% 47%
5% 90%

4. The picture today: The always on generation
•Today 40% of the 2bn devices connected to the internet are mobile – by
2012 10 of the 11 billion devices will be mobile.

5. Bye bye to the PC....
Well maybe not...
‘As people rely more heavily on the web from everything
from shopping to social networking, they need to access to
computing power in more places’

6. Why is mobile on the rise?
Three big reasons:
The millennial are willing to absorb technology at a stunning rate
The possibilities are endless
Apple is now the world’s biggest fashion label

7. People are consuming more media than
ever...and the world is a busy place
45% of their waking hours either watching TV or consuming media
through mobile devices and PCs...
...not only this but 24% of that time is spent consuming media
simultaneously...with 9.5 hours consumed in just 6.5 hours of real
time
What does this mean? Brands have to work harder to stand out
from the crowd

8. Mobile is now how this generation of consumers
and business buyers will interact online
Last year mobile searches increased by 247%
A real shift? Well yes...The volume of searches fell by 5% on PC
People are going to discover brands using their mobile phone, so
we need to deliver an optimal experience.

9. So what does this mean for marketing today?
Mobile is now dominant in how customers access information online and
consume media
This means brands need to be agile, flexible and adaptive to rapid changes
Essentially...it is more important than ever for brands to deliver a
positive user experience online

10. Where is the opportunity for us and potential
clients in the future?
Mobile e-commerce
•Last year 23% of people conducted an online transaction on a
mobile device
•As a real life example – ebay makes one sale every second on a
mobile
•Meaning the mobile e-tail market will exceed $12bn by 2014
Location based services
•In 2010 there were 6 million check ins on 4 square
•More importantly 26% of mobile users regularly use a map, tool or
service to determine their current location giving instant data for highly
personalised
Mobile ads, directory apps and wifi ads to name but a few!

11. Where is the opportunity for us and potential
clients in the future?
QR codes
•The growth of mobile does not mean traditional channels are
redundant
•QR codes should be used to bridge this gap...and for some other clever
uses... http://www.youtube.com/watch?v=3Mqcb7RoN4Y
Apps
•48 billion app downloads by 2015
•In the UK 17.2 m people actively use apps on their phone (17% of these
are in the sport and ents space)
•67% want brands to provide interesting and exclusive content
through apps...
•...and 81% seek further interaction with a brand after using an app

12. Some examples...

13. What we think for the future...
This is the way the world is moving.
Mobile and social media should not just be an add on but an integral part of
how you pitch and sell to clients – new and old
Just the start of the road for mobile and this technology...
It is important to make brands interesting and engaging and mobile is part of
the puzzle