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www.earnest-agency.com
Image @ Flikr. Creative Commons.
www.earnest-agency.com
By the end of 2014
Image @ Flikr. Creative Commons.
www.earnest-agency.com
The growth in mobile technology has
created a fundamental shift in the way we:
Behave Communicate Do business
www.earnest-agency.com
The average person
now checks their phone
110 times a day
(about 9x an hour, gulp).
(Source: Locket)
www.earnest-agency.com
You probably knew that though,
didn’t you?
But what about this…
www.earnest-agency.com
June 2013 WWDC
Apple made a little
announcement about a
new function in iOS7
www.earnest-agency.com
It turned out to be a pretty BIG deal.
“It may change the
world forever”
- The Washington Post
www.earnest-agency.com
So what the hell is
this iBeacon thing
www.earnest-agency.com
It’s a technology that allows
SMARTPHONES AND TABLETS to
become even more
LOCATION-AWARE
With a low cost transmitter,
a business can broadcast tiny
Bluetooth Low Energy radio
signals to a device that
features iBeacon.
www.earnest-agency.com
[The technical bit]
www.earnest-agency.com
Allowing
Based on how far the
device is from the
transmitter.
www.earnest-agency.com
And it’s not just an Apple thing…
Windows
Android
Apple
www.earnest-agency.com
All too much gobbledegook?
Here are some examples.
www.earnest-agency.com
1. The movie lover passing a poster for a new
release can gets pinged an offer for discounted
tickets via their cinema app on their phone –
along with a link to the trailer.
2. The punter in the vicinity of their favourite
store can receive a VIP offer via their phone’s
store app, trying to entice them in.
3. The motorist using an iBeacon equipped car
park can be navigated to an empty space using
their Car Park App – and then directed back to
their parking space on foot.
www.earnest-agency.com
So basically you can pinpoint
where people are
And push them relevant content and offers.
Cool, huh?
www.earnest-agency.com
And it’s HERE and NOW.
www.earnest-agency.com
Thanks to iBeacons…
Customers at Bar Kick, London taking a break between games
of table football, find digital editions of two magazines in the
Newstand app of their phone – delivered free of charge.
Image @ Flikr. Creative Commons.
www.earnest-agency.com
Thanks to iBeacons…
Visitors to a museum in Antwerp can interact with the
ancient works of Rubens using their smartphone or tablet
instead of clunky audio guides.
Image @ Flikr. Creative Commons.
www.earnest-agency.com
Thanks to iBeacons…
Visitors to Major League Baseball in the US can get
directions to their seat and find the shortest queue when
buying a bear or a hot dog.
Image @ Flikr. Creative Commons.
www.earnest-agency.com
The fact is loads of businesses are
already enjoying the exciting
possibilities brought about by the
iBeacon...
All over the
globe.
Image @ Flikr. Creative Commons.
www.earnest-agency.com
Yeah, but I’m in B2B marketing and
this really isn’t for me, is it?
Image @ Flikr. Creative Commons.
www.earnest-agency.com
YES, you too.
www.earnest-agency.com
Take events.
Whether you’re hosting your own or exhibiting-
iBeacon could help you
stand out from the crowd.
www.earnest-agency.com
Direct customers to stands
Deliver incentives along the way
On arrival at the venue you can:
Image @ Flikr. Creative Commons.
www.earnest-agency.com
 Alert customers to your content
via their mobile device
 Let them browse, choose and collect the content
they like
 While you get to capture the details of who they are
and what they’ve collected
Once at the stand you can:
www.earnest-agency.com
But it doesn’t stop at the event.
www.earnest-agency.com
Post-event visitors can read and share their
collected content anytime, anywhere, with
anyone they like
www.earnest-agency.com
Psst.
We’ve even developed an App that can help you
make it happen.
Aka. EVENT WALLET
Check it out here
http://info.earnest-agency.com/event-wallet
www.earnest-agency.com
Not into events?
What about…
www.earnest-agency.com
Using iBeacons to engage with employees
around your offices?
Turning internal posters into iBeacons that
enable you to push new announcements and
content to their phone?
www.earnest-agency.com
 Using iBeacons to transform the visitor
experience at your HQ?
 Delivering welcome videos to visitors phones
and alerting staff to the arrival of their guests
on-site?
www.earnest-agency.com
 Using iBeacons to turn static
billboards into highly targeted comms?
 Only activated when your specific
target audience walks past.
Image @ Flikr. Creative Commons.
www.earnest-agency.com
Is this the future of content marketing?
www.earnest-agency.com
YES!
YES!
We say, yes!
Image @ Flikr. Creative Commons.
www.earnest-agency.com
So where do you stand?
Image @ Flikr. Creative Commons.
www.earnest-agency.com

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