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National Instruments
Safe Harbor Warning
During the course of this presentation, we may make
projections or other forward-looking statements regarding
future events or the future financial performance of the
company. We wish to caution you that such statements are
just predictions and that actual events or results may differ
materially. We refer you to the documents the company files
regularly with the Securities and Exchange Commission,
specifically the company's most recent Form 10-K and 10-Q.
These documents contain and identify important factors that
could cause the actual results to differ materially from those
contained in our projections or forward-looking statements.


                                                2
Profile
• Leaders in Computer-based




                                                           Net Revenue in Millions
                                    Record Revenue of
  Measurement and Automation
                                    $821 Million in 2008
• Long-term Track Record of
  Growth and Profitability

• $821M Revenue in 2008

• $158 M Revenue in Q1 2009

•More than 5,000 employees;
 operations in 40+ countries

•Fortune’s 100 Best Companies to
 Work For 10th Consecutive Year

• Cash and short-term investments
  $241 million




                                                  3
What We Do
  Low-Cost Modular         Productive Software          Highly Integrated
  Measurement and          Development Tools           Systems Platforms
  Control Hardware




       Used By Engineers and Scientists for Test, Design and Control




                                                       4
Empowering Users Through Software




                                CERN Large Hadron Collider
 LEGO Mindstorms NXT
                               “the most powerful instrument
“the smartest, coolest toy
                                         on earth”
       of the year”




                                5
NI’s Increased Value to Customers
  Control Traditional                                                                  Complete
                                         Simple PC-Based
    Instruments                                                                     System Solutions
                                          Measurements

                                                                    PXI System Platform
                                  LabVIEW
                                  Software
                                                                     Compact FieldPoint
                                                                       System Platform


                                                                    LabVIEW Real-Time

        GPIB Instrument Control
                                                                     CompactRIO Industrial
                                                       PC Data
                                                                         System Platform
                                                      Acquisition
                                                                                    $10 K-$100 K+
                                             $1 K - $15 K
  < $2 K
  1980s                                       1990s                                          2000s
                                        Typical Order Size


                                                                                6
Test and Measurement – a $12 Billion Market


 General Purpose Test         Communications Test                      Semiconductor ATE

• Products used in           • Communications                     • Manufacturing focused,
electronic design and test   equipment design and                 Semiconductor and board
                             test                                 test
•Measurement needs
                             •Trend to software-based             • Low volume, high dollar
increasingly met by
commercial technologies      systems and increasing               systems sales (cyclic)
                             complexity

 Growing market share            Large NI growth
   in automated test                potential                      NI is an OEM supplier


                                         $4.2B                             $3.9B
          $3.8B

                               Source: Frost and Sullivan, 2006
                                                                   7
Today’s Challenges: The Traditional Approach

                                                  Function
                          Programmable Switch
                                                  Generator
                                                                     Oscilloscope
Communications Analyzer




    Pattern Generator
                                                                          Logic Analyzer




      Power Supply

                                                                  Spectrum Analyzer
                                   LCR Meter
                                                DMM




                                                              8
NI’s Value Proposition


• Lower cost
• Higher performance
• Smaller size
• Flexible
• Easily upgraded
• User-defined




                         9
Industrial and Embedded – a >$40 B Market


        PLC/PAC                 Custom Design                 SBC/Embedded
                                                        • PC-based architectures
• Plant automation        • Trend to FPGAs
                                                        • Open
• Machine builders        • Trend to high-level tools
                                                        • Time to market driven
• Enterprise trend        • Price and cost driven
                                                        • Fragmented market
• Rugged, simple IO       • Fragmented tool chain
• Software and hardware
Companies


                                                             NI delivers quality
   NI compliments PLCs       NI makes design easier           measurements


        >$13B                       >$24B                           $3B

                                 NI Estimate            10
Development Platform for the Next 30 Years
Graphical System Design
                       Prototype              Deploy
   Design




                                         11
Graphical System Design Examples
                                                                                      In-Vehicle Data Acquisition
                                              Machine Monitoring
    Machine Control
                                                                                      • In-Vehicle Data Acquisition
Packaging/Processing                   • Machine Condition Monitoring
                                                                                            – Automobiles, motorcycles,
     High-speed motion control,           – Bearing order analysis, lubrication

                                                                                              recreational vehicles, research
     batch control, discrete control        monitoring, cooling, combustion, …                aircraft, trains
Heavy Machinery Control                • Mobile/portable DSA, NVH                     • Engine and ECU test cells
     Real-time signal processing and

                                          – Noise, vibration, harshness, dynamic            – HIL testing of engines and engine
     control of power electronics,          signal analysis, acoustics                        controllers, sensor simulation using
     hydraulic systems
                                                                                              FPGA
                                       • Distributed Acquisition
Semiconductor/Biomed
                                                                                      • Rapid Control Prototyping
                                          – Central controller with distributed I/O
     Custom motion and vision

                                            nodes over Ethernet/wireless
     inspection, material handling                                                          – Automotive/aerospace control
                                                                                              prototyping




                                                                                       12
Diversity of Applications
                     No industry is greater than 15% of revenue




 Academic                                                                                 Computers
                                  Automotive      Semiconductors         Electronics
                  Telecom




                                           Advanced                             Food
            ATE                                          Petrochemical                    Textiles
                      Military/Aerospace
                                           Research                          Processing


                                                                               13
Virtual Instrumentation Everywhere
              More than 30,000 companies
      >90% of Fortune 500 manufacturing companies




                                        14
Strong Track Record of Growth and Profitability
           Record Revenue of $821 Million in 2008




                                                     Net Revenue in Millions
                                                15
Success Defined
 • Goals
     Sustained revenue growth >20%
     Sustained operating income ~18%

 • Strategies for the 2000’s economic era
      Get R&D to 16% to fund the long term
    
     Gross Margin ~76%
     Get operating Income back to 18%
     Be able to grow >10% through moderate industrial recessions
     Invest incremental leverage to drive revenue growth >20%


                                                 16
Strategic Plan for the Current Environment
Mitigating threats and exploiting opportunities created by the recession

Prudent Financial Management                      Focusing on the Long-term
• Strong cash position                            • Deepen customer relationships
• Maintaining stable gross margins                • Continue strategic R&D investment
• Flexible manufacturing cost structure           • Acquire key technical expertise
• Use strength to achieve lower component costs   • Enter large new adjacent markets where our
                                                     disruptive technology offers significant cost
• Foster strong employee productivity and
                                                     savings over traditional solutions
   innovation
                                                  • Serve our existing markets as they focus on
• Optimize operating expenses
                                                     efficiency gains and cost reduction.




                                                                     17
R&D Headcount




                18
Growth in Strategic Product Revenues
Success with Virtual Instrumentation and Graphical System Design




                                                  19
NI’s Revenue Compared to US Public T&M and Semi Test Companies*




          *Agilent electronic measurements, Cognex, Keithley, LeCroy, LTX-Credence, Teradyne



                                                                           20
JP Morgan Global PMI vs. NI Revenue Growth
Field Sales Expansion Plan




                                  Budget



                             22
Worldwide Average Order Size




                               23
Non-GAAP Gross Margin




Reconciliation of the company’s GAAP and non-GAAP results can be found at
ni.com/pdf/nati/us/grossmarginreconciliation.pdf


                                                                            24
Non-GAAP Operating Income and R&D as a
Percentage of Revenue




                                25
Financial Plan for the Current Environment
          a prudent and realistic approach to the economy
TTaking




 • Sustained investment in R&D
 • Moderating field sales force expansion
 • Budgeting for full year 2009 total operating expenses to decline 10%
   year-over-year, compared to 14% YOY growth in 2008.

 • Manage costs with a focus on balancing our short-term operational
   needs while making the strategic investments that best ensure our
   future success.




                                                      26
National Instruments

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Q1 2009 Earning Report of National Instruments Corp

  • 2. Safe Harbor Warning During the course of this presentation, we may make projections or other forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. We refer you to the documents the company files regularly with the Securities and Exchange Commission, specifically the company's most recent Form 10-K and 10-Q. These documents contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements. 2
  • 3. Profile • Leaders in Computer-based Net Revenue in Millions Record Revenue of Measurement and Automation $821 Million in 2008 • Long-term Track Record of Growth and Profitability • $821M Revenue in 2008 • $158 M Revenue in Q1 2009 •More than 5,000 employees; operations in 40+ countries •Fortune’s 100 Best Companies to Work For 10th Consecutive Year • Cash and short-term investments $241 million 3
  • 4. What We Do Low-Cost Modular Productive Software Highly Integrated Measurement and Development Tools Systems Platforms Control Hardware Used By Engineers and Scientists for Test, Design and Control 4
  • 5. Empowering Users Through Software CERN Large Hadron Collider LEGO Mindstorms NXT “the most powerful instrument “the smartest, coolest toy on earth” of the year” 5
  • 6. NI’s Increased Value to Customers Control Traditional Complete Simple PC-Based Instruments System Solutions Measurements PXI System Platform LabVIEW Software Compact FieldPoint System Platform LabVIEW Real-Time GPIB Instrument Control CompactRIO Industrial PC Data System Platform Acquisition $10 K-$100 K+ $1 K - $15 K < $2 K 1980s 1990s 2000s Typical Order Size 6
  • 7. Test and Measurement – a $12 Billion Market General Purpose Test Communications Test Semiconductor ATE • Products used in • Communications • Manufacturing focused, electronic design and test equipment design and Semiconductor and board test test •Measurement needs •Trend to software-based • Low volume, high dollar increasingly met by commercial technologies systems and increasing systems sales (cyclic) complexity Growing market share Large NI growth in automated test potential NI is an OEM supplier $4.2B $3.9B $3.8B Source: Frost and Sullivan, 2006 7
  • 8. Today’s Challenges: The Traditional Approach Function Programmable Switch Generator Oscilloscope Communications Analyzer Pattern Generator Logic Analyzer Power Supply Spectrum Analyzer LCR Meter DMM 8
  • 9. NI’s Value Proposition • Lower cost • Higher performance • Smaller size • Flexible • Easily upgraded • User-defined 9
  • 10. Industrial and Embedded – a >$40 B Market PLC/PAC Custom Design SBC/Embedded • PC-based architectures • Plant automation • Trend to FPGAs • Open • Machine builders • Trend to high-level tools • Time to market driven • Enterprise trend • Price and cost driven • Fragmented market • Rugged, simple IO • Fragmented tool chain • Software and hardware Companies NI delivers quality NI compliments PLCs NI makes design easier measurements >$13B >$24B $3B NI Estimate 10
  • 11. Development Platform for the Next 30 Years Graphical System Design Prototype Deploy Design 11
  • 12. Graphical System Design Examples In-Vehicle Data Acquisition Machine Monitoring Machine Control • In-Vehicle Data Acquisition Packaging/Processing • Machine Condition Monitoring – Automobiles, motorcycles, High-speed motion control, – Bearing order analysis, lubrication  recreational vehicles, research batch control, discrete control monitoring, cooling, combustion, … aircraft, trains Heavy Machinery Control • Mobile/portable DSA, NVH • Engine and ECU test cells Real-time signal processing and  – Noise, vibration, harshness, dynamic – HIL testing of engines and engine control of power electronics, signal analysis, acoustics controllers, sensor simulation using hydraulic systems FPGA • Distributed Acquisition Semiconductor/Biomed • Rapid Control Prototyping – Central controller with distributed I/O Custom motion and vision  nodes over Ethernet/wireless inspection, material handling – Automotive/aerospace control prototyping 12
  • 13. Diversity of Applications No industry is greater than 15% of revenue Academic Computers Automotive Semiconductors Electronics Telecom Advanced Food ATE Petrochemical Textiles Military/Aerospace Research Processing 13
  • 14. Virtual Instrumentation Everywhere More than 30,000 companies >90% of Fortune 500 manufacturing companies 14
  • 15. Strong Track Record of Growth and Profitability Record Revenue of $821 Million in 2008 Net Revenue in Millions 15
  • 16. Success Defined • Goals  Sustained revenue growth >20%  Sustained operating income ~18% • Strategies for the 2000’s economic era Get R&D to 16% to fund the long term   Gross Margin ~76%  Get operating Income back to 18%  Be able to grow >10% through moderate industrial recessions  Invest incremental leverage to drive revenue growth >20% 16
  • 17. Strategic Plan for the Current Environment Mitigating threats and exploiting opportunities created by the recession Prudent Financial Management Focusing on the Long-term • Strong cash position • Deepen customer relationships • Maintaining stable gross margins • Continue strategic R&D investment • Flexible manufacturing cost structure • Acquire key technical expertise • Use strength to achieve lower component costs • Enter large new adjacent markets where our disruptive technology offers significant cost • Foster strong employee productivity and savings over traditional solutions innovation • Serve our existing markets as they focus on • Optimize operating expenses efficiency gains and cost reduction. 17
  • 19. Growth in Strategic Product Revenues Success with Virtual Instrumentation and Graphical System Design 19
  • 20. NI’s Revenue Compared to US Public T&M and Semi Test Companies* *Agilent electronic measurements, Cognex, Keithley, LeCroy, LTX-Credence, Teradyne 20
  • 21. JP Morgan Global PMI vs. NI Revenue Growth
  • 22. Field Sales Expansion Plan Budget 22
  • 24. Non-GAAP Gross Margin Reconciliation of the company’s GAAP and non-GAAP results can be found at ni.com/pdf/nati/us/grossmarginreconciliation.pdf 24
  • 25. Non-GAAP Operating Income and R&D as a Percentage of Revenue 25
  • 26. Financial Plan for the Current Environment a prudent and realistic approach to the economy TTaking • Sustained investment in R&D • Moderating field sales force expansion • Budgeting for full year 2009 total operating expenses to decline 10% year-over-year, compared to 14% YOY growth in 2008. • Manage costs with a focus on balancing our short-term operational needs while making the strategic investments that best ensure our future success. 26