5 years after, it is more than clear that the predictions about the Advertising in the gaming world have come true. Please see the slides I showed in my pesentation in the University of Karlskrona (Sweden) in 2006 to speak about the enormous oportunities which were going to come up from the video games marketing wise. Now, we know this is only the beginning and that the new generation of consoles and the social media make everyting possible.