Social Media for Sustainable Enterprise by @JoeyShepp
•
1 j'aime•1,163 vues
Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Social Media for Sustainable Enterprise by @JoeyShepp
Similaire à Social Media for Sustainable Enterprise by @JoeyShepp (20)
Plus de Earthsite
Plus de Earthsite (20)
Dernier
Dernier (20)
Social Media for Sustainable Enterprise by @JoeyShepp
- 1. SOCIAL MEDIA FOR SUSTAINABLE ENTERPRISE HOW SOCIAL MEDIA IS THE TIPPING POINT FOR SUSTAINABLE BUSINESS
- 2. PRESENTED AT SUSTAINABLE ENTERPRISE CONFERENCE MAY 13TH, 2011
- 3. PRESENTER JOEYSHEPP.COM GREENMBA PROGRAM DIRECTOR AT DOMINICAN UNIVERSITY OF CALIFORNIA FOUNDER AND PRINCIPAL AT EARTHSITE.NET, NEW MEDIA FOR SUSTAINABLE BRANDS
- 4. ROAD MAP I. INTERNET TRENDS II. THE DIGITAL BUSINESS I. OPERATIONS II. MARKETING III. FINANCE III. WHAT’S NEXT? IV. QUESTIONS “SOCIAL MEDIA IS THE TIPPING POINT FOR SUSTAINABLE ENTERPRISE”
- 5. INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
- 6. INFORMATION AGE THE INDUSTRIAL AGE FILLED THE WORLD WITH STUFF THE INFORMATION AGE IS FILLING OUR WORLD WITH INFORMATION. CHEAP, ACCESSIBLE, ABUNDANT POTENTIAL LIMITLESS GROWTH
- 8. CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIES SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
- 9. MOORE’S LAW SPEED OF COMPUTERS DOUBLES EVERY TWO YEARS “SINGULARITY” COMING… COMPUTERS TRANSCEND BIOLOGY ~RAY KURZWEIL
- 10. FACEBOOK: GLOBAL CITIZENSHIP 500,000,000 ACTIVE USERS 700,000 NEW USERS DAILY! 70% OUTSIDE THE US 380,000 LIKES / MINUTES ACCOUNTS FOR 25% OF ALL USA PAGE VIEWS
- 11. YOUTUBE: YOU ARE THE MEDIA 35 HOURS UPLOADED EVERY MINUTE! HUNDREDS OF THE MOST POPULAR USERS MAKE 6 FIGURES A YEAR LADY GAGA AND EMINEM SURPASS 1 BILLION HITS
- 12. TWITTER: THE PULSE OF THE PLANET NEW RECORD SET AT NEW YEAR 2011: 6,939 TWEETS/ SECOND 40% USA 60% INTERNATIONAL IN THE USA, 87% AWARENESS, YET ONLY 7% USE IT SENTIMENT ANALYSIS PROVEN AS ACCURATE AS EXIT POLLS
- 13. 3,339 TEXTS PER MONTH AVERAGE US TEENAGER
- 14. BORN INTO THIS WORLD 92% OF U.S. TODDLERS HAVE AN ONLINE PRESENCE THE VAST MAJORITY OF CHILDREN TODAY WILL HAVE ONLINE PRESENCE BY THE TIME THEY ARE TWO YEARS OLD — A PRESENCE THAT WILL CONTINUE TO BUILD THROUGHOUT THEIR WHOLE LIVES.
- 15. THE DIGITAL BUSINESS SOCIAL MEDIA IS MORE THAN MARKETING
- 16. OPERATIONS WORKING IN THE CLOUD
- 17. CLOUD STORAGE ABUNDANT ONLINE STORAGE MEANS CHEAP END-USER DEVICES BENEFITS INCLUDE AFFORDABLE, ACCESSIBLE, COLLABORATIVE, RELIABLE
- 18. VIDEO CONFERENCING / VOIP INCREASING BANDWIDTH DRIVEN BY COST OF TRANSPORTATION NOT A REPLACEMENT FOR PHONE, BUT IN ADDITION JOEY’S PICKS: SKYPE, GOOGLE VOICE, VISUAL VOICEMAIL, FACETIME
- 19. LOGISTICS AND PACKAGING ONLINE SHOPPING INCREASING AS SHIPPING LOGISTICS ARE REFINED UPS BANNED LEFT TURNS FOR GAS SAVINGS AFTER IN-DEPTH STUDY PACKAGING REDESIGN JOEY’S PICKS: AMAZON PRIME.
- 22. PAPERLESS AMAZON.COM NOW SELLS MORE DIGITAL BOOKS THAN PHYSICAL BOOKS. JOEY’S PICKS: FUJUTSU SCANSCAP SCANNER, DROPBOX, EVERNOTE, MYFAX
- 23. MOBILITY INCREASED WIRELESS ACCESS, CHEAPER MOBILE DEVICES GPS ALLOWS LOCALIZED DATA 2014: MOBILE OVERTAKES DESKTOP JOEY’S PICKS: IPHONE, IPAD, MI-FI HOTSPOT
- 35. CROWD SOURCING PRODUCT DESIGN CUSTOMER SUPPORT MARKET RESEARCH (SENTIMENT ANALYSIS) JOEY’S PICKS: FACEBOOK QUESTIONS, TWITTER, GOOGLE FORMS
- 37. RADICAL TRANSPARENCY MANY TO MANY COMMUNICATIONS ACCELERATES SHARING PEOPLE TRUST THEIR PEERS BRANDS NO LONGER CONTROL THE MESSAGE JOEY’S PICK: TWITTER, FACEBOOK, GOOGLE ALERTS
- 38. CUSTOMER COMMUNITY NO LONGER “CONSUMERS” COMMUNITY MANAGER ABOUT ENGAGEMENT ACKNOWLEDGED POWER DYNAMIC CUSTOMER STAKEHOLDER JOEY’S PICKS: FACEBOOK PAGE
- 39. CORPORATE SOCIAL RESPONSIBILITY EXPECTATION TO COMMUNICATE SOCIAL & ENVIRONMENTAL WORK THROUGH MARKETING YEARLY REPORTS MOVING TO DAILY COMMUNICATION HIGHER LEVELS OF ACCOUNTABILITY BECAUSE OF RADICAL TRANSPARENCY JOEY’S PICK: BLOGGING WITH WORDPRESS OR TUMBLR
- 40. SOCIAL MEDIA POLICY DEVELOP A “LIVING DOCUMENT” OF BEST- PRACTICES AND STRATEGY FOR DEALING WITH PROBLEM ISSUES JOEY’S PICK: DATABASE OF SOCIAL MEDIA POLICIES: HTTP:// SOCIALMEDIAGOVERNANCE.COM
- 41. DATA VISUALIZATION CUSTOMERS WILLING TO SHARE MORE PERSONAL INFO COMPANIES WILLING TO SHARE DATA THROUGH API’S. WEALTH OF ACCESS TO DATA JOEY’S PICKS: COOL INFO GRAPHICS, INFORMATION IS BEAUTIFUL, SEARCH “INFOGRAPHIC”
- 50. MICRO-FINANCE MICROLOANS FOR STARTUP CAPITAL HIGH REPAYMENT RATE FOR LOANS ALTERNATIVES TO VC FINANCING JOEY’S PICKS: KIVA, KICKSTARTER, CROWDRISE
- 51. GROUP BUYING CONSUMERS BAND TOGETHER FOR DEEP DISCOUNTS BUSINESSES GET COMMITTED VOLUME + MARKETING BUZZ JOEY’S PICKS: GROUPON, SOCIAL LIVING
- 52. THE LONG TAIL THE LONG TAIL OF AN EXPONENTIAL GRAPH LOTS OF SMALL MARKETS COMBINED ARE BIGGER THAN POPULAR MARKETS EXAMPLE: LOTS OF SMALL BLOGS MAKE AS STRONG AS A VOICE AS MAJOR MEDIA JOEY’S PICKS:
- 53. FREEMIUM OFFER A ROBUST FREE PRODUCT WITH AN UPSELL OPPORTUNITY FOR POWER USERS BUILDS A LARGE, STABLE CUSTOMER BASE JOEY’S PICKS: GOOGLE APPS, FACEBOOK PAGE, 37SIGNALS, SKYPE, FREE CONFERENCE CALL
- 54. WIKILEAKS TECHNOLOGY SUPPORTS LEAKS FEAR OF EXPOSURE DRIVES MORE ETHICAL BEHAVIOR FINANCIAL MODELS MUST ADJUST TO FULL COST ACCOUNTING JOEY’S PICKS: OPEN LEAKS, MAINSTREAM MEDIA LEAK SITES
- 55. WHERE ARE WE GOING? INFORMATION AND CREATIVITY REMAIN
- 56. SUSTAINABLE MEDIA PRINCIPLES SUMMARY DEMOCRATIC TRANSPARENCY DECENTRALIZED LOCALIZED LESS PAPER LESS TRAVEL CAN BE CLEAN AND RENEWABLE
- 57. NEW ECONOMY: SOCIAL CAPITAL EDUCATION CREATIVITY COMMUNITY STRATEGY IDEAS FUTURES SCALEABLE
- 58. STAY HUMAN IT’S ABOUT PEOPLE TO PEOPLE TIES
- 60. TWITTER ACCOUNTS @JoeyShepp @GreenMBA @Earthsite @SocialGoodMedia
- 61. TWEET ME YOUR QUESTIONS @JOEYSHEPP YOUR QUESTION
- 62. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/ 3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.