3of4 - dtruran ebbf - imsd social entrepreneurship - motivating your team 2014

Motivating your “social” enterprise team
IMSD
PROFESSOR
Daniel Truran
IMSD / Social Entrepreneurship

ebbf.org / Daniel Truran www.eoi.es
definitions stifle the creativity, flexibility, adaptability
needed for this era
Who knows what jobs will exist
twenty years from now?
definitions new mindset

the world we operate in
definitions new mindset
“we operate in a radically interdependent, !
increasingly transparent, tightly hyperconnected,
brutally hypercompetitive, and viciously volatile world. !
 
To create 21st century advantage you will need to
produce more enduring, human, fundamental — and
fundamentally more meaningful — stuff.”!
!
Umair Haque!
!
http://blogs.hbr.org/haque/2010/11/strategy_can_do_better.html

social entrepreneur social enterprise
passionate to address  
a social issue
ﬁnance is a secondary
objective
an enterprise dedicated
to addressing a social issue
also needing to remain
ﬁnancially sustainable to be
able to address the issue

ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es
What can you expect from this course?
An introduction to social entrepreneurship (DT)
!
 
Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ)
!
 
Social Scaling and Hybrid Value Chains (MZ)
!
 
Creating your own social enterprise and social impact (DT)
!
 
Inspiring, managing, motivating your team and stakeholders (DT)
!
 
Using social media to communicate, learn and co-create (DT)

Inspiring, managing, motivating your
social enterprise team and stakeholders
how?

why?
why do I go to work
on Monday?
give meaning and purpose
to the week ahead

creating purpose
“Purpose….  
 
you’ve got to get a real purpose — a social purpose,
not just a "corporate" one, bereft of meaning to the
people you want to create enduring value for. You've
got to make the case for why what you're making
creates value that matters, counts, endures, last, and
multiplies — instead of just the illusion of value. ”!
!
Umair Haque!
!
http://blogs.hbr.org/haque/2010/11/strategy_can_do_better.html

No Moooore Waste
(NoMoWa)
An Exciting Purpose
serving a real pain a real social need
that gives meaning and
purpose to the week ahead
that creates passion

Setting Clear Objectives and indicators  
to give direction and focus to the passion

clear manifesto / statement that
inspires how we operate and why

is a global learning community
accompanying mindful individuals
passionate about contributing to
a prosperous, sustainable & just civilisation
through their daily work
www.ebbf.org | why ebbf exists

!
identifying emerging issues and opportunities
engage in constructive discourse
inﬂuence, by transforming thinking and action
empowering others to take action
www.ebbf.org | ebbf 3 year vision
for the next three years our vision is to speciﬁcally:

It’s not just about purpose and passion
but about - how - you are and do what you do

¿Que es un Innovador Social?  
 
(*) “Todos somos potenciales innovadores sociales, ya que consideramos como tal, a quien crea valor e
impacto en la sociedad gracias a su actividad diaria, a través de su creatividad, energia emprendedora y los
valores que se reflejan en el fin y la visión de su empresa y organización.”
FrankWilliams
El espacio que inspira, conecta e impulsa al
innovador social

Setting Clear Objectives

LIST OF HUB CONECTA MEMBERS
!

No Moooore Waste
(NoMoWa)
Clear and enticing purpose / manifesto
“we ….”
Speciﬁc objectives and indicators
that creates passion, clarity and alignment
of people in our team

meetings that motivate
Oh no, not - ANOTHER - meeting

Experiences from your own meetings?

what should a meeting achieve?
celebrate awareness
of overall progress
contributing to purpose
removing
obstacles
you should want to go to a meeting
you should find it useful, “glad I went”

how should meetings achieve their goals?
open consultation

in our interconnected web 2.0 world
where’s the leader?

Structure - Flow of Communication
From Uni-Minded
To Pluri-Minded

Structure - Flow of Communication

The best work
environment

considered a place.
“Work” used to be

Today, project teams use amazing web tools
anywhere in the world.
to work together from

Where have you been working from?
Benefits / Disadvantages?

Project teams at work
are beginning to resemble
movie production teams.

Independent individuals
with unique talents get
together to work on a
company’s project.

At the end, they all go their
separate ways. They might
work together again in the
future. They might not.

https://www.odesk.com

According to interviews
with more than 500
executives, the key
beneﬁt of outsourcing
isn’t saving money…

...it’s innovation.
SOURCE

“Crowdsource”
To split a task into smaller pieces and unleash
it to millions of people around the world.

Wikipedia’s 13 million articles are all
written and maintained by the crowd.

Microblogging
& Flow of
Internal
Comms

Inspiring, managing, motivating your
“social” team and stakeholders

YOU
WHO should be the first person to
motivate in a team?

Your Family
YOU your partners
your staff
your stakeholders
Who to motivate?

Feel
burdened?

Energy
Creation

Appraisals
After every appraisal a peak in productivity
Agreed tasks
What worked
Underline and Celebrate!
What does she / he
think she / he could improve
to achieve the final goals?
What do we aim to achieve?
ideally identify one (max 3) areas for improvement

Why motivate?

Annualized stock market return
10 year 5 year 3 year

Attracting
Retaining
Talent

The “good” old
FEAR Motivation
!
What do you think?

THANK GOD IT’s FRIDAY !

THANK GOD IT’s MONDAY !

Lack
of rest!
a sign that something is wrong:
!
burn out rate of workers
(you and your team)
Lack of meaningfulness
!
Too much meaningfulness and passion
(in social enterprise)

how can you motivate your team?
What motivates?

ebbf.org / Daniel Truran www.eoi.eshttp://www.fastcompany.com/1646337/science-shows-that-bigger-bonuses-create-
worse-performance

What motivates?

Financial
Autonomy
Mastery
Purpose
HUBMadridopsteam’s
autonomy

Facebook Motivation

What do “people” want?

Portrait of Gen Y (Offsprings of baby boomers 20 to 35)
Ambition 
84% profess to be very ambitious
Loyalty vs. Quest 
45% expect to work for their current employer for their entire career
Multicultural Ease 
78% are comfortable working with people from different ethnicities
and cultures
Healing the Planet 
86% say it’s important that their work make a positive impact on the
world
Networking by Nature 
48% say having a network of friends at work is very important
Harvard Business Review - July August ’09 
What does talent demand?

Flexi-time 
Four Day Working Week 
Motivation & Inspiration having more than 1 job

Get to know, really know - Your -
Values
and the company values

Personal
Values
Company
Values
Shared Area

The “values game”
A post-it of “values” that you stick on the back of your “colleagues”
Has anyone at work highlighted or even mentioned
the values you or your colleagues have?
How did you feel reading these values?
the values of a leader, the core values of a company ...
how can we talk “values” at work?

Personal Company
Shared Area / Emotional engagement
Society
Shared purpose and values creating
emotional engagement

www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise delivering the promise
creating emotional engagement

No Moooore Waste
(NoMoWa)
making the promise delivering the promise
creating emotional engagement

how / where do you
communicate your promise?

www.ebbf.org | how can we make the promise?
ways to make the promise
even something as “boring” as an invoice can
become a vehicle to communicate the promise

making the promise
using email signatures

making the promise

Motivation in a social enterprise happens when the
passion that stems from your purpose  
is balanced by an effective leadership in achieving it,
 
always remembering to the best way to achieve
your purpose is to focus also on the wellbeing,
mastery and autonomy of your highly motivated
team of people.

ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es
What can you expect from this course?
An introduction to social entrepreneurship (DT)
!
 
Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ)
!
 
Social Scaling and Hybrid Value Chains (MZ)
!
 
Creating your own social enterprise and social impact (DT)
!
 
Inspiring, managing, motivating your team and stakeholders (DT)
!
 
Using social media to communicate, learn and co-create (DT)

ebbf.org / Daniel Truran www.eoi.esebbf.org / Daniel Truran www.eoi.es
Your assignment for Friday 28th June 23:59
Identify a social enterprise (world coverage)
!
describe stakeholders it positively influenced
!
describe the social impact it has achieved
!
highlight measurable indicators of this impact
!
2 A4 pages maximum - 3 min presentation - website links
IMSD / Social
one (or more) blog entries with highlights from the course20%
email to : daniel.truran@ebbf.org
70%

3of4 - dtruran ebbf - imsd social entrepreneurship - motivating your team 2014

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3of4 - dtruran ebbf - imsd social entrepreneurship - motivating your team 2014