Overview of search marketing and the important role it plays for marketing products and services online. The role of local search, especially for SMBs with a local or regional market, is highlighted, including a prioritized list of local business listing sites specific to the Albany NY market.
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Search Marketing for SMBs
1. Search Marketing for SMBs
Presented by Rick Noel
Internet marketing consultant
eBiz ROI, Inc.
www.eBizROI.com
Search Marketing for SMBs
2. Search Engine Marketing
• Google dominates with roughly 2/3 of the
search engine market (US, English)
• Yahoo! and Bing make up most of the
remaining 3rd
• How to gain visibility in the search engines?
• Provide unique, high-quality, in-demand info
• Consider local, regional, national scope
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3. Where the Searchers Click
Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study
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6. Claim Local Business Listings
Prioritize
• Free, perpetual online
advertising
• Dozens to choose from
• Feed Google Maps
• Showcase offers
– Images, video, offers
• Business Reviews
Source: http://getlisted.org/resources/local-citations-by-city.aspx
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7. Measure and Track Progress
Click image
for more
info
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8. Questions?
Rick Noel
Internet Marketing Consultant
eBiz ROI, Inc.
Web: http://www.eBizROI.com
Email: RNoel@eBizROI.com
Phone: (518) 557-3502
Search Marketing for SMBs 8
Notes de l'éditeur
Search engines are great – it is the new way that people find things online.Drive a majority of Internet trafficConnect users with relevant contentDec 2008, 16.8 Billion Searches in USDec of 2009, 22.7 Billion Searchers in USThat’s a growth rate of 22% year over yearIn April, 23.6 Billion, May, 24.2 Billion
Tell story about Ed Swanson – had local listings and did not even know itSearch for lawyer, CPA (small business, wanted both), Ballston Lake (looking for local)