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Scholars and Research in
   Information Design

       JANUARY 31, 2012
Learning
Principles Related
to Multimedia                   • Design Considerations
                                • Gestalt Principle          Motivation
Models
                                • Design Strategies




                                   Psychomotor            Concept Learning




                                                Attitude Change



EDIT 9990: Information Design               2                       Spring 2012
Learning Principles


Richard Mayer

• Encourage
  learners to pay
  attention to
  relevant
  information with
  the use of
  effective visuals


                      3
Design Considerations

      Selection

      • Address the mind’s tendency to organize info into
        categories

      Organization

      • Take advantage of the mind’s tendency to process and
        remember hierarchical order

      Integration

      • Based on Gestalt theory that the whole is greater than
        the sum of its parts


EDIT 9990: Information Design     4                          Spring 2012
Gestalt’s Principles of Perception


Picture Perception

• Examines representational nature of pictures
• Scientific theories developed around early
  15th century

Constructivism

• An individual must construct a meaning
  (Gombrich 1969)
• Images do not tell their own stories

                       5
Design Strategies

Congruent               Incongruent




                    6
Motivation Principles

• Should be considered throughout the design
  & development processes


• Important as educators endeavor to produce
  self motivated and self-directed learners


• John Keller and Ernest Burkman have laid the
  foundation in research



                   7
Psychomotor Principles



• Focus on material’s
  ability to help the
  learner take theory
  and translate it for
  reproduction in
  practice

       Alexander
      Romiszowski


                         8
Concept Learning Principles

Tennyson &
Cocchiarella

    • Help reduce
      memory load
      required when
      learning about
      objects, events
      or ideas
    • Categorize the
      diversity of things
      surrounding us


                            9
Attitude Change Principles


Barbara Martin

•Instructional messages should
 be designed in a credible,
 realistic, relevant, and
 technically stimulating manner
 to promote positive attitude
 change

                 10
Learning Theories




           Richard Atkinson             Richard Shiffrin              Allan Paivio
           • Information Processing     • Information Processing      • Dual-Coding Theory
             Theory                       Theory




                          John Sweller                   Alan Baddeley
                          • Cognitive Load Theory        • Model of Memory



EDIT 9990: Information Design                       11                                       Spring 2012
Future of the Field


 Where do you see (or where would you like to
see) ID research going in the next 5 years, 10 ten
               years, and beyond?
          Discuss your thoughts in eLC.




                       12
Additional Resources


More on Gestalt Principle of Perception




Gestalt Video




14th Century Research on Message Design


                13

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Research & Scholars in Information Design

  • 1. Scholars and Research in Information Design JANUARY 31, 2012
  • 2. Learning Principles Related to Multimedia • Design Considerations • Gestalt Principle Motivation Models • Design Strategies Psychomotor Concept Learning Attitude Change EDIT 9990: Information Design 2 Spring 2012
  • 3. Learning Principles Richard Mayer • Encourage learners to pay attention to relevant information with the use of effective visuals 3
  • 4. Design Considerations Selection • Address the mind’s tendency to organize info into categories Organization • Take advantage of the mind’s tendency to process and remember hierarchical order Integration • Based on Gestalt theory that the whole is greater than the sum of its parts EDIT 9990: Information Design 4 Spring 2012
  • 5. Gestalt’s Principles of Perception Picture Perception • Examines representational nature of pictures • Scientific theories developed around early 15th century Constructivism • An individual must construct a meaning (Gombrich 1969) • Images do not tell their own stories 5
  • 7. Motivation Principles • Should be considered throughout the design & development processes • Important as educators endeavor to produce self motivated and self-directed learners • John Keller and Ernest Burkman have laid the foundation in research 7
  • 8. Psychomotor Principles • Focus on material’s ability to help the learner take theory and translate it for reproduction in practice Alexander Romiszowski 8
  • 9. Concept Learning Principles Tennyson & Cocchiarella • Help reduce memory load required when learning about objects, events or ideas • Categorize the diversity of things surrounding us 9
  • 10. Attitude Change Principles Barbara Martin •Instructional messages should be designed in a credible, realistic, relevant, and technically stimulating manner to promote positive attitude change 10
  • 11. Learning Theories Richard Atkinson Richard Shiffrin Allan Paivio • Information Processing • Information Processing • Dual-Coding Theory Theory Theory John Sweller Alan Baddeley • Cognitive Load Theory • Model of Memory EDIT 9990: Information Design 11 Spring 2012
  • 12. Future of the Field Where do you see (or where would you like to see) ID research going in the next 5 years, 10 ten years, and beyond? Discuss your thoughts in eLC. 12
  • 13. Additional Resources More on Gestalt Principle of Perception Gestalt Video 14th Century Research on Message Design 13

Notes de l'éditeur

  1. http://www.usask.ca/education/coursework/skaalid/theory/gestalt/gestalt.htmThe theories of perception help instructional message designers consider and investigate the effects of their instructional materials on learners.
  2. (images link) Hannafin and Hooper suggest that learning is correctly attributed to well orchestrated design strategies than to the superiority of various media.Technological affordances should be used to complement text presented.
  3. (considering change in technologies, different learning models, different instructional design models, etc).Feel free to post your thoughts on our discussion board on eLC.
  4. Gestalt Video14th Century Research on Message Design