Possibile portare in Italia l’esperienza di Flat World Knowledge? Senza ampliare il digital divide, senza compromettere la qualità dei contenuti e senza disorientare gli insegnanti? --- Sanford Forte will discuss 1) current problems in the textbook marketplace; 2) Flat World Knowledge and other Open solutions to those problems; 3) the real and potential disruptive impact of Flat World Knowledge and other Open licensing models in several publishing segments – including primary schools, foreign markets, scholarly publications, online education, learning assessment, and learning management systems, etc.; 4) the market response from teachers, students, authors, and schools; 5) How should educational publishing companies be positioning themselves, given Open licensing and other innovations?
Piotr Kowalczyk @ Ebook Lab Italia 2011 - Self-publishing, a source of innova...
Sanford Forte @ Ebook Lab Italia 2011 - Nuovi business model per la scolastica, il caso Flat World Knowledge
1. Keeping Education Accessible and Affordable: Open
Textbooks are Good for Education, Business, and Society
Nuovi Business Modeli per la scholastica
Sanford Forte
11. Open “Rights”
The 4R’s of Openness
v Reuse – Right to copy and use verbatim
copies
v Redistribute – Right to share copies
v Revise – Right to adapt, rework, and
improve
v Remix - Right to combine into new OERs
26. Stewart Calculus $205
Campbell Biology $193
U
Wade Psychology $140
Mankiw Economics $192
Brown Chemistry $207
34. Source: With Their Whole Lives Ahead of Them by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont
Prepared with support from the Bill & Melinda Gates Foundation
73. Publish This Book
v Rebuild the book… (toc, index, pagination, etc.)
v Generate multiple learning formats…
• Web-Based Book (HTML)
• Printed Books (PDF High-Res)
• Print-it-Yourself Books (PDF Low-Res)
• Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc)
• Audio Books (.MP3)
• Accessible Books (Daisy-Readable and Digital Braille)
74. Publish This Book
v Rebuild the book… (toc, index, pagination, etc.)
v Generate multiple learning formats…
• Web-Based Book (HTML)
• Printed Books (PDF High-Res)
• Print-it-Yourself Books (PDF Low-Res)
• Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc)
• Audio Books (.MP3)
• Accessible Books (Daisy-Readable and Digital Braille)
v Let students choose the best format for them…
76. In all the years I ve been a professor, we ve never
had the perfect book. Now we do—and it s affordable.
-Dr. Scott Hunt, Econ Committee Chair, Columbus State CC
77. Faculty
Quality Open Choices
Top Professionally Fully Openly Customization
Authors Developed Supported Licensed Platform
78. Students
Quality Open Choices
Top Professionally Fully Openly Customization Free
Authors Developed Supported Licensed Platform Online
Web-Hosted
Accessible Versions
80. Students
Quality Open Choices
Top Professionally Fully Openly Customization Free Format
Authors Developed Supported Licensed Platform Online Choices
81. Students
Quality Open Choices
Top Professionally Fully Openly Customization Free Format
Authors Developed Supported Licensed Platform Online Choices
In Bookstore or Direct-to-Student Softcover
82. Students
Quality Open Choices
Top Professionally Fully Openly Customization Free Format
Authors Developed Supported Licensed Platform Online Choices
Softcover
Audio
PDF
iPad / Kindle / Sony
iPhone
83. Students
Quality Open Choices
Top Professionally Fully Openly Customization Free Format Study
Authors Developed Supported Licensed Platform Online Choices Aids
Audio Study Guides
Online Quizzes
Digital Flashcards
95. Quality Open Choices
Top Professionally Fully Openly Customization Free Format Study
Authors Developed Supported Licensed Platform Online Choices Aids
96. Institutional License Model
Quality Open Per User
Choices
Seat License
Top Professionally Fully Openly Customization Digital Print Options
Authors Developed Supported Licensed Platform Rights Or Rights
99. +
100 rs
ho
Aut
u Income
u Market Share Gain
u Customer Retention
u Behavioral Data
u Social Impact
100. + 0
100 rs 1,30 ty
ho l
Aut Facu
u Income u Quality
u Market Share Gain u Control (content)
u Customer Retention u Control (timing)
u Behavioral Data u LMS/Course Integration
u Social Impact u Affordability & Access
101. + 0 00
100 rs 1,30 ty 150,0 ts
ho l en
Aut Facu Stud
u Income u Quality u FreeAccess
u Market Share Gain u Control (content) u Affordable Choices
u Customer Retention u Control (timing) u Immediacy
u Behavioral Data u LMS/Course Integration u Predictability
u Social Impact u Affordability & Access u Greater Success
114. SOCIAL BENEFITS
Any college experience produces a measurable benefit
when compared with no postsecondary education.
Positive correlation between higher levels of education and higher
earnings for all racial/ethnic groups and for both men and women.
The young children of college graduates display higher levels of
school readiness indicators than children of non-college graduates.
The income gap between high school graduates and
college graduates has increased significantly over time.
115. MORE SOCIAL BENEFITS
Longer life spans.
Better access to health care.
Better dietary and health practices.
Great job satisfaction.
Less dependency on government assistance.
Greater use of seat belts.
More continuing education.
Greater internet access.
Greater attendance at live performances.
Greater participation in leisure and artistic activities.
More book purchases.
Higher voting rates.
Greater knowledge of government.
Greater community service and leadership.
More self-confidence.
119. .
TION…
DISRUP
Primary schools (Embed Cognitive Neuroscience into Assessment models)
Scholarly publications (Open Journal distribution)
Online education (Education 3.0 = Institutional Upheaval)
Learning assessment (AI-Expert System Branching)
Learning management systems (Open and Social)
International markets (Innovation w/o lLegacy Burdens)
120. ENABLE: Create, Communicate, Control
Educate!
Generatives: Authentication, Certification, Just-in Time, etc.
Leverage New Modalities and Platforms (including Social/Peer Learning)
Online education (Education 3.0 = Institutional Upheaval)
121. ENABLE: Create, Communicate, Control
Partner with “Demand Side” of Education
Deploy Learning assessments (AI-Expert System Branching)
Learning management systems (Open and Social)
International markets (Innovation w/o Legacy Burdens)
122. Reference
v Flat World Knowledge: Commercial Open Source Textbooks
v Make Textbooks Affordable: listing of open textbooks and resources (including reports)
v Connexions: open access repository with over 6,000 educational modules & POD back-end
v Wikibooks: Wikimedia project begun in 2003 to produce open textbooks that anyone can edit
v Global Text Project: managed development with global emphasis
v Community College Consortium for Open Education Resources: promote adoption and development of
OER s
v The Assayer: displays lists of open textbooks
v MERLOT: organized, searchable, and peer-reviewed (some) OER s now also hosting textbooks
v OER Commons: a federated search site across various search parameters
v Creative Commons: wealth of information on licensing aspects of opent content
v Hippocampus: primarily K-12 but growing portfolio of high quality modules in higher ed
v CK-12 and Curriki: two K-12 providers of open textbooks and modules
v Lulu: online self-publishing tools, print-on-demand capability, distribution channels & ecommerce
v Wikeeducator: promotes collaborative authoring and use of OER by providing wiki tools