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Strengthening Your Personal Brand (Dale Carnegie)

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Corey Perlman, Social Media Speaker and Consultant
Corey Perlman, Social Media Speaker and Consultant

Corey Perlman and JJ White - Dec 10th 2015 - Social Media Workshop

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Strengthening Your Personal Brand at the Local Level
Why worry about Personal Branding?
Best Practice: Keep it Simple! Focus on a few, ignore the rest. • LinkedIn • Facebook • Blog • Video • Content Strategy
Agenda
Is your digital footprint helping or hindering your success?
LinkedIn • Cover photo (1400x425) • Headshot • Tagline • Summary • Recs • Experience
How are you creating Social Proof?
Here’s where you create thought leadership
Create Compelling Content • FAQs • Grad Guest Articles • Video • Add Value
Strengthen VIP Relationships on Facebook
Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
Use the Get Introduced Feature
Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)

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Strengthening Your Personal Brand (Dale Carnegie)

  • 1. Strengthening Your Personal Brand at the Local Level
  • 2. Why worry about Personal Branding?
  • 3.
  • 4.
  • 5. Best Practice: Keep it Simple! Focus on a few, ignore the rest. • LinkedIn • Facebook • Blog • Video • Content Strategy
  • 7. Is your digital footprint helping or hindering your success?
  • 8. LinkedIn • Cover photo (1400x425) • Headshot • Tagline • Summary • Recs • Experience
  • 9.
  • 10.
  • 11.
  • 12. How are you creating Social Proof?
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Here’s where you create thought leadership
  • 18.
  • 19. Create Compelling Content • FAQs • Grad Guest Articles • Video • Add Value
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30. Activity • Please write down the names of three of your best clients • Now write down each of their birthdays • What distinctions do you know about these clients? Awards? Achievements, etc • What are their hobbies? Favorite sports teams? • What or who are they passionate about? • Do you connect with them on a weekly basis? Multiple times a week?
  • 31. Meet Mary Stevenson • Her Birthday is May 11th • She just celebrated her 10th year of being smoke free • She’s a huge Alabama Crimson Tide fan • The Bible is her favorite book • She just became a Grandma for the 1st time • Mary and I interact with each other on a weekly basis • She’s also one of my largest clients who paid me well over 5-figures last year.
  • 32.
  • 33. Use the Get Introduced Feature
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)