Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech

6. Strategy
What am I selling?
Who is my audience?
Where is my audience?
Why do they need digital?

7. Tactics
How am I going to reach them?
What tools do I need to use?

8. Tools
Email
FB Page
Twitter
Blog / Website
FB Ads
Hootsuite
Google Alerts
Camera
Unique Phone
numbers
Formstack
Google Analytics
WildFire Apps
YouTube

9. Budget
I want to try before I buy.
I want to move some traditional to
digital.

10. Reactive (Listening) Strategy
Proactive (Lead) Strategy

11. Reactive (Listening) Strategy

12. Proactive (Lead) Strategy

13. Reactive (Listening) Strategy

15. Google.com/alerts

18. search.twitter.com

33. Wildfireapp.com

38. Proactive (Lead) Strategy

40. Facebook.com/ads

41. www.yourmindframe.com

44. www.yourmindframe.com

45. www.yourmindframe.com

50. Capturing people is
about new leads,
not conversions.

51. The Derrynoid Centre

53. 426 vouchers were sold
88% redemption rate
26% increase in bar sales

54. 12% renewal on
new leads

56. Formstack.com
Landing Page

67. Eventbrite.com

69. Exacttarget.com

71. Mailchimp.com

73. Management of
Tools

74. Stop and Think
• What was the key takeaway from the
conversation?
• What is the main barrier to change?
• What will you do in the next 48 hours?

75. The Next 48 Hours
• List out your marketing initiatives
• How does each support your brand?
• List out each piece of the sales life cycle
• How do I support each?