SEO Tips for Bloggers - EBriks Infotech

2. What the Heck is SEO?
Search Engine Optimization
Making websites easier
for search engines
to understand.

3. What the Heck is SEO?
So they can
read your content.

4. What the Heck is SEO?
Understand it.
And return it in search results.

5. What the Heck is SEO?
So that you get more
.

6. What the Heck is SEO?
And more readers!

7. What the Heck is SEO?
And book deals. ;-)
Source: Adventures in Dressmaking

8. How Search Engines Work
Search engines are robots, kinda.

9. How Search Engines Work

10. How Search Engines Work
The robot returns the data to the search
engine.

11. How Search Engines Work
When you search Google,
you’re searching through
that collected & organized data.

12. SEO Basics
Knowing how engines work,
we can optimize sites to
rank higher & be more visible.

13. SEO Basics
The components of SEO
Onsite
• Content
• Meta Data
• Accessibility

14. SEO Basics
The components of SEO
Onsite
• Content
• Meta Data
• Accessibility
Offsite
• Links
• Social Signals

15. Choosing Keywords
So let’s good to the good part.
We’ll start
with Keywords.

16. Choosing Keywords
When people search the web,
they think in keywords.

17. Choosing Keywords

18. Choosing Keywords
Finding great keywords is all about:
• Understanding your readers.
• Understanding your content.
• Connecting both for search engines.

19. Choosing Keywords
Some tools:
• The Keyword Tool from AdWords
• Google Autosuggest

20. AdWords
Keyword
Tool
AdWords Keyword Tool
Choosing Keywords

21. Choosing Keywords
Google AutoSuggest

22. Choosing Keywords
Finding an SEO Opportunity Gap.

23. Choosing Keywords
Are keywords really that important?

24. Optimizing a Blog Post
Getting to the point,
here’s how we optimize
a blog post.

25. The Title
Optimizing a Blog Post

26. Optimizing a Blog Post
Your Content – senior photo sessions

27. Optimizing a Blog Post
Your Content – thanksgiving serving dishes

28. Headings
Optimizing a Blog Post
H1 Heading
H2 Heading
H2 Heading

29. Optimizing a Blog Post
Descriptions

30. Optimizing a Blog Post
Meta Keywords

31. Optimizing a Blog Post
Promote your post
to make sure people see it.
–Google+
–Twitter
–Facebook

32. Optimizing Your Blog
Optimizing your blog is important, too.

33. Optimizing Your Blog
Navigation

34. Optimizing Your Blog
Categories & Tags

35. Optimizing Your Blog
Blogrolls & Links

36. Sitemaps
Optimizing Your Blog

37. Optimizing Blogger
Settings > Search Preferences

38. Optimizing Blogger
Post > Post Settings

39. Optimizing Blogger
Settings > Search Preferences

40. Optimizing Blogger
Settings > Other

41. Optimizing WordPress
WordPress SEO by Yoast

42. Optimizing WordPress
SEO > Titles & Meta
SEO > XML Sitemap

43. Optimizing WordPress
Settings > Permalinks

44. Optimizing WordPress
Google Analyticator

45. Optimizing Squarespace
Settings > Site
Settings > General

46. Optimizing Squarespace
Settings > Site
Settings > General

47. Links, Social, & More
Easy ways to get links to your website.
• Be helpful.
• Be controversial.
• Guest blog.
• Link out.
• Make friends.

48. Links, Social, & More
Easy ways to get links to your website.
• Promote other people.
–Interviews
–Roundups
• Comment
• Social Profiles
–Google+ About Section

49. Links, Social, & More
Leveraging social.
• Use social to promote your posts.
• Enable Fast Action Social Sharing
–ShareThis
–AddThis

50. Links, Social, & More
Google Authorship.

51. Links, Social, & More
Google Authorship.

52. Links, Social, & More
Google Authorship.

53. Links, Social, & More
Google Authorship for Blogger

54. Links, Social, & More
Google Authorship for Wordpress

55. Links, Social, & More
Google Authorship testing with the
Structured Data Testing Tool.

56. In Closing…
Questions?

57. In Closing…
Site Clinic