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Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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EBriks Infotech Pvt. Ltd.
EBriks Infotech Pvt. Ltd.

Utilizing Social Media for Customer Acquisition & Retention - EBriks Infotech

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Utilizing Social Media for Customer Acquisition & Retention
Customer Acquisition = $$?
How To Earn Customers via Social Title of presentation (without spending a shit ton of money)
Optimize Social Sharing
Good, but basic.
In-App Sharing
Getting better!
Shareable URLs #Win
Show some data
Now we’re on to something!
“Pay” with a Tweet/Share
“Pay” with a Tweet/Share @jennita #SearchLove
Social Proof
Connect G+ to Adwords CTR #Win
Facebook EdgeRank 181 Likes 45 Shares 11 comments Not too shabby!
Try something new 271 Likes 91 Shares 13 comments IMAGES FTW!
Pay For It $$$ Le sigh.
Uhm… Ask?
Uhm… Ask? @jennita #SearchLove
KEEP ALL THE CUSTOMERS Title of presentation
Community. ehem. @jennita #SearchLove
Social Sign In @jennita #SearchLove
Super, Dumb, EASY
Social Sign In
Use that info, to make it EASY
Want them to contact you?
Can they find you? Phone, check. Email, check. Social, CHECK.
Sometimes you gotta take it off Social
Examples @jennita #SearchLove
Wow Them!
Save $$ No, Really.
Customer Service 1st response = 9 hours
Social Media Manager Can answer tweets within minutes @jennita #SearchLove
Empower the Manager
TEST All The THINGS Title of presentation
O RLY?
Yours *will* be different.
Go forth… Acquire + Retain

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