Chicago International Social Change Film Festival

1. November 2, 2011

2. Overview
• CISCFF‟s Mission
• Who we are
• Inspiration behind CISCFF
• CISCFF‟s Goals
• How CISCFF will meet its goals
• CISCFF‟s next steps
• Tentative CISCFF itinerary
• Why you should get involved with CISCFF –and how
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3. About CISCFF‟s Founders:
Emile Cambry Jr.: Co-Founder / Festival Director
• Education: High School, Univ. of Chicago Lab Schools; Degree in Economics
and Finance from the Univ. of Chicago; MBA, Northwestern University.
• Producer with Metroworks Film, Co. and Founding board member of the
Chicago Comedy Film Festival
• Professor, North Park University: Microeconomics and Consumer Behavior
• Founder of 21st Century Youth Project and The Chicago Film Group
• Ideas Award Fellowship Recipient “2011, recognizing “leaders and change
agents of the world tomorrow, who are making a huge impact on their local and
regional communities today.”
• Co-Founder of 21st Century Entrepreneurial Institute
• Special Recognition:
– Emile‟s films have been shown at the Cannes Film Festival, Canada International Film Festival, Texas Black
Film Festival, St. Louis Black Film Festival, San Francisco Black Film Festival, Black Hollywood Film
Festival, New York Digital Film Festival, The American Black Film Festival, and was a winner of the Most
Artistic film at the Chicago International Film Festival.
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4. About CISCFF‟s Founders:
Todd Belcore: Co-Founder / Festival Director
• Education: High School, Univ. of Chicago Lab Schools; Degree in Sociology
from the Univ.of Michigan-Ann Arbor; Juris Doctor from Northwestern Univ.
School of Law.
• Special Recognition:
– Received the National Association for Law Placement‟s Pro Bono Publico
Award;
– Awarded Northwestern Law‟s Wigmore Key;
– Equal Justice Works & Greenberg Traurig Fellowships;
– Awarded Chicago Bar Foundation‟s Anderson Public Interest Fellowship;
– Honored as a White House “Champion of Change” by the U.S. Department
of Justice.
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5. CISCFF‟s Mission
1. Create a forum for films that heighten public
consciousness of the issues affecting our communities;
2. Support the continued production of films that
heighten public consciousness;
3. Create and Cultivate a vehicle for artists, the business
community and community members to work together
to promote social change.
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6. 6
Inspiration Behind CISCFF:
Unmet Needs
1. The need to showcase a different medium to highlight issues that
are crippling families and communities across the globe.
2. The need for an event with the capacity to increase the profile of
social issues and broaden the audience of individuals exposed to
those issues.
3. The need for artists and sponsors to have a formal network where
they can work together to promote social change and expand their
brand, their networks and increase their positive exposure.
4. The need for a funding mechanism to incentivize the production of
films that heighten public consciousness and promote social action.

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CISCFF‟s Goals:
Meeting Those Unmet Needs
1. Select quality films that will create the buzz necessary to increase
awareness of social issues and feature them at CISCFF.
2. Leverage available networks, social media and press outlets to bring
an unprecedented exposure to the films and the issues they discuss.
3. Create a network where sponsors and filmmakers can go to further
the production of films that heighten public consciousness.
4. Create a vehicle that will provide funding opportunities for
entrepreneurial filmmakers interested in producing films that heighten
public consciousness and promote social action.

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How CISCFF Will Meet Those Goals
need i of iv
Receiving and selecting quality films to feature at
the festival:
1. Obtaining films–advertise advantages of participating via filmmaker
networks.
– An opportunity to receive a monetary award and request funding for
future efforts.
– Scope of event will attract a broader audience, create more exposure and
recognition for filmmakers.
2. Ensuring film quality– films will be screened for quality by
members of the CISCFF‟s advisory board and possibly a panel of
individuals involved in promoting social change.

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How CISCFF Will Meet Those Goals
need ii of iv
Creating unprecedented exposure (Marketing CISCFF):
1. Utilize every form of media to advertise the event:
– Print: press releases; fliers; posters; save the date invitations;
– Social Media: twitter; facebook; posts on social change sites; blogs;
– Web: youtube.com; Ustream; CISCFF website;
– Radio: advertise on NPR and various fm and am outlets.
2. Buzz Building Events:
– CISCFF film pre-screenings: at universities, community centers and other venues;
– Art exhibits: related to topics covered in films;
– Competitions: with smaller prizes to generate interest (i.e., hack-a-thons, creating films in a
24 hour period, etc.).
3. Word of mouth advertisement from CISCFF‟s partners:
– Contests: filmmaker, community organization, sponsor or individual who get the most
„likes‟ for CISCFF on facebook or most RSVP‟s for the event will win prizes.
– Access Board Member Networks: CISCFF board members and community partners will
publicize events as we broaden support for CISCFF.

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How CISCFF Will Meet Those Goals
need iii of iv
Creating a formal network where filmmakers, community
organizations and sponsors work together to make a difference:
1. Why filmmakers will participate (as discussed in prior slides).
2. Why community organizations will participate:
– A chance to join the advisory board and help CISCFF fulfill its mission;
– A chance to have a role in selecting films;
– A chance to show films that address issues with which the organizations are uniquely familiar;
– A chance to promote their organization and that organization‟s issues to a broader audience;
– A chance to increase the org’s capacity to continue their work financially or by recruiting
volunteers for direct action or other future efforts during the festival and buzz building events.
3. Why sponsors will participate:
– Unique and innovative way for sponsoring organizations to get continuous positive exposure.
– CISCFF is an opportunity to access an audience of international consumers, community
members and leaders, and news outlets.
– Fewer conflicts concerns than other sponsorship opportunities.
– Contributions are tax deductible.

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How CISCFF Will Meet Those Goals
need iv of iv
Provide funding opportunities for entrepreneurial
filmmakers producing films that promote social action.
1. Offer monetary awards to top filmmakers.
– Cash prizes for best film produced by a novice producer (no schooling or
prior film experience), best student film, best film, and the film that
highlights the greatest area of need in a given community.
2. Create a grant for social change filmmakers.
– Use proceeds (after operating expenses) from CISCFF‟s fundraising
efforts and from the festival itself to create a grant for which former
festival participants, community organizations, and novice producers and
others can apply.

12. CISCFF‟s Next Steps
• Engage community members, service providers, community
organizations and filmmakers regarding the possibility of producing
films and/or being a part of the Advisory Board.
• Engage in a media blitz that entails marketing CISCFF and its
webpages via national, international and www news outlets.
• Select the films that will be featured at the CISCFF.
• Arrange speakers, panels, workshops, performances and networking
receptions that will also take place during CISCFF.
• Provide CISCFF updates to potential festival attendees via Ustream,
youtube, twitter, facebook, blogs and other social media outlets.12

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Tentative CISCFF Itinerary
• Evening before CISCFF will be kicked-off with a speaker followed by a networking
Reception
• 2-3 day film festival at the Gene Siskel Film Center that will feature:
– Film viewings;
– Filmmaking workshops;
– Roundtable, moderated and panel discussions;
– Guest speakers;
– Filmmaking competitions (that take place during the festival) ;
– Concurrent showing of art exhibits related to social change;
– Opportunities to sign-up for direct action efforts to mobilize attendees who are interested in
fighting for social change.
• The entire festival will be covered by news outlets and uStreamed to expand the
scope of individuals that hear, see and learn about the films, attendees, sponsors,
community organizations and, most importantly, the issues discussed at the festival.
• At the conclusion of the festival, there will be an awards ceremony/reception to
honor the films and filmmakers who won the various competitions.

14. Rules Governing CISCFF Entries
**EACH OF THE BELOW, AND ANY POTENTIAL ADDITIONAL PROVISIONS,
ARE SUBJECT TO APPROVAL BY THE ADVISORY BOARD**
• Films previously screened publicly in Chicago, aired on US television outlet prior to the Festival, made
available for purchase on DVD in North America, or are available for continuous online viewing in their
entirety are NOT eligible.
• Please submit a typed or clearly printed entry form or a copy of the online form receipt along with the
submission. The Chicago Social Change International Film Festival is not responsible for incorrect
wording in publications or on awards if the entry form is incorrect or illegible.
• All entries must be either in English or contain English subtitles. Non-English entries submitted without
subtitles are not eligible.
• Students must include proof of student status at the time of production (i.e., copy of student ID,
transcript, etc.).
• Only complete entries (including entry form, $90 payment, and preview DVD screener) will be
considered.
• Films must be completed on or after July 1, 2012.
• A copy of the films must be submitted on DVD. Do not send film prints, master tapes, or other originals.
• Entrant warrants required legal authority to submit the entry into the Festival.
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15. Judging & Selecting Entries
**EACH OF THE BELOW, AND ANY POTENTIAL ADDITIONAL PROVISIONS,
ARE SUBJECT TO APPROVAL BY THE ADVISORY BOARD**
• All films will be reviewed by the Chicago International Film Festival Programming Committee. If a film
is selected for screening, the Festival office will contact the entrant by phone or email.
• Any organization that submits a film for review will must have all voting representatives from that
organization recuse themselves when it comes time to vote on whether that film will be amongst those
selected.
• Films selected for the International Feature, DOCUFEST and New Directors Competitions are judged
during the Festival. All other competitive film categories, including the Chicago Award, Film
Competition, and After Dark Competition are judged before the Festival.
• All entrants will be notified on or before September 16, 2012.
• For publication purposes, entries selected will be required to supply 3 (three) high resolution stills from
the film and at least 1 (one) photograph of the film's director. The Festival also requests publicity
materials and a video trailer (if available). Publicity and press materials will not be returned.
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16. Why You Should Get Involved with CISCFF
Joining CISCFF represents a chance to:
1. Add a new dimension to your brand, network and
profile–benefit from the continuous positive international exposure
provided by sponsoring CISCFF.
2. Be a part of history–this festival represents the first time in our
nation‟s history that an international social change film festival will be
feature in the states.
3. Create a vehicle for social change–have a direct role in
cultivating a network designed to promote filmmaking and social change.
4. Become a catalyst for social change–have a direct role in
choosing the films featured and in ensuring that the profile of the issues
discussed in those films are increased.

17. How You Can Get Involved with CISCFF
1. Join the Advisory Board–help select films and ensure that CISCFF has the
resources to fulfill its mission by passing along CISCFF updates and invitations to others.
**EACH OF THE BELOW, AND ANY POTENTIAL ADDITIONAL PROVISIONS,
ARE SUBJECT TO APPROVAL BY THE ADVISORY BOARD**
1. Become a CISCFF Sponsor–there are several levels of sponsorship. Each
correlate to a marketing plan aimed at increasing the sponsors level of brand exposure.
1. 20,000-Director: sponsor receives a personalized marketing plan that will include a minimum
of 1st tier logo placement on festival name tags, lanyards, gift bags, banners, programs, print ads,
website link, promotional materials, recognition for your sponsorship level during introductory
remarks during CISCFF activities (sponsor level recognition), the opportunity to speak during the
festival and VIP access.
2. 15,000-Producer: sponsor receives a tailored marketing plan that includes 2nd tier logo
placement on banners, programs, print ads, website link and all promotional materials, sponsor
level recognition, and the opportunity be on a festival panel.
3. 10,000-Assistant Producer: sponsor receives prominent logo placement on banners,
programs, print ads, website link, all promotional materials and sponsor level recognition.
4. 5,000-Lead Actor: sponsor receives prominent logo placement on banners, programs, print ads,
website link, all promotional materials, and sponsor level recognition.
5. 2,500-Supporting Actor: sponsor receives prominent logo placement on banners, programs, print
ads, website link, all promotional materials, and sponsor level recognition.
2. Volunteer– help CISCFF get the word out and staff events.

18. November 2, 2011