Lush Marketing Strategy Analysis
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Little presentation about LUSH company and cosmetics.
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Lush Marketing Strategy Analysis
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- 2. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 2/41
- 3. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion
- 4. 1970 : Constantine & Weir Recipes for bath and beauty products 1976 1994 2007 2010 NOW 4/41
- 6. 1970 1976 2007 NOW 2010 1994 : Oppening of the first shop in United Kinghdom 6/41
- 10. 10/41
- 11. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 11/41
- 12. Fresh organic fruit & vegetables 12/41
- 13. 13
- 14. Fresh by hands own products and fragrances 14/41
- 15. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 15/41
- 16. 16/41
- 17. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 17/41
- 18. 18/41
- 19. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 19/41
- 20. 20/41 « NAKED » campaign
- 21. What are the 4 values of lush ? 21/41
- 22. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 22/41
- 23. 23/41 Feminine consumer (18 to 45 years) higher socioeconomic class
- 24. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 24/41
- 25. 25/41Competitors
- 26. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 26/41
- 28. 28/41
- 29. 100% Never tested on animals Vegetarian 75% Vegan 70% Manufactured without preservatives 65% Without packaging 29/41
- 30. HOW IT’S MADE 30/41
- 31. 31/41 small picture of the creator of the product with his/her name
- 32. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 32/41
- 34. 34/41 750 grams 12 € Vs 500 grams 21,95 €
- 35. 35/41
- 36. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 36/41
- 37. Sold in their shops only 37/41 air and road
- 38. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 38/41
- 39. 39/41 NO traditional advertising NO paper word-of-mouth website with an active forum Facebook page extra professional events & seminars
- 40. Plan HISTORY THEIR VALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 40/41
- 41. 41 + =