1. Funding, What do
I need to know?
22 Sept 2012
Pei-Chin Tay
Student Development Officer
Student Enterprise & Employability
see.arts.ac.uk / see@arts.ac.uk

2. Ideas &
Overview Examples Q&A
considerations
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3. Let’s see
what’s out there

4. • Arts Grants
• National Lottery Fund
Public • Local Authorities, Councils
• New Deal, NESTA, etc
• EU / EC funding
•Corporate sponsorship
(e.g., BP, HP, HSBC, etc)
Private • Competitions
(e.g., DB awards)
• Venture Capitalists/’Dragons’
• Charities, Trusts and
Foundations
People • Personal contacts
• Fund-raising events,
Crowd-funding
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5. • Usually in the form of grants
(no payback)
Public • Usually lenient terms for loans
• May take equity
• Corporate social responsibility
Private • Marketing and PR
• Private equity (shareholding)
• Charitable /philanthropic causes
(usually no payback)
People • Goodwill
• Personal interest
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6. Hands-on
Private
(VCs, Angels)
Not for profit Public For profit
Private
(Sponsorship, etc)
Charities Banks
Trusts
Foundations
Hands-off Adapted from: Hugh Mason
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7. Company
valuation
Risks
Lifestyle Hi- Super Stock
Start-up
Biz growth Growth Market
Time Adapted from: Hugh Mason
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8. • ‘Non cash’ resources which some
organisations can provide/sponsor
In Kind (e.g., manpower, venue, brand,
advertising, expertise, logistics, etc)
In Cash • Funding/Grant/Investment/
Sponsorship, etc
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9. Let’s look at
some examples

10. We both spoke of the paths we had taken, of our lives, and of the meaning, the value
of the social link created by Roads. He explained to me the role of the human body as
he sees it – a vector of communication, cultural memory and personal history. And,
then, both of us began to see that our two worlds obviously shared the idea of
© Akram Kham Company
forming links between people and peoples. From the confrontation of our ideas on
Diversity emerged a common image: the Vertical Road.
Hervé Le Bouc
Chairman and CEO of COLAS

11. Image from abcnews
Damian Barr as ‘Reader-in-residence’ at the Andaz Hotel

12. Image source: http://csmartauction.org/2010.htm

13. Image source: http://www.csmpopup.com/

14. © Cofundos.org
© Spanner Films
http://www.spannerfilms.net/how_to_crowd_fund_your_film

15. © Innocent

16. Let’s do something
about it!

17. Aims & Objectives:
• What type of project?
(e.g., personal/community/
educational/social enterprise)
• What do you want to
get out of your
project?
• What are some of the
key activities?
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18. Impact & Benefits
• What impact can your project
create? (state qualitative & quantitative
key performance indicators, a.k.a., KPIs)
• Why is this important?
• Who is your target audience
and how can they benefit?
• How can the funder(s)
benefit?
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19. What do you need?
• location
• equipment
• materials
• money
• publicity
• expertise
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20. Research & Identify the right funder(s)
• Who is your target audience? Are they
similar as the organisation/funder?
(e.g., potential customers, locality, complementary services)
• How can your project contribute to the
funder(s) remit or agenda?
• Any potential conflicts?
(e.g., education and cigarette brands?; competing sponsors?)
see.arts.ac.uk / see@arts.ac.uk

21. Developing Funding or
Sponsorship proposals
• Similar to a business plan
(template distributed)
• Customise your proposal
• Submission &
disbursement deadlines
• Be professional
• Follow up, not harass!
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22. • Outcomes
• Outputs
• Financial report
• Future plans
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23. location
resources
see.arts.ac.uk / see@arts.ac.uk
contacts
collaborations
potential r/s
audience
previous
sponsors

24. • www.funderfinder.org.uk
Funding portal (free access at Learning Zone @High Holborn)
• www.creative-choices.co.uk/find-funding/1099/
Creative choices funding portal
• www.uksponsorship.com
Aims to link sponsors with organisations seeking funding in various fields,
including the arts
• www.fundraising.co.uk
A resource for UK charity and non-profit fundraisers.
• www.guidestar.org.uk
A comprehensive guide on UK charities
• www.access-funds.co.uk
Contains details of organisations and funding opportunities.
see.arts.ac.uk / see@arts.ac.uk

25. • www.artquest.org.uk/money/writing-applications.htm
Artquest – one-stop resource for visual artists
• www.unltd.org.uk
UnLtd – a charity that support social enterprises (templates available for
downloading)
• www.princestrust.co.uk/
The Princes Trust supports young people in enterprise and employability
• www.j4bgrants.co.uk/Default.aspx
Listing of funding organisation for small businesses
• www.governmentfunding.org.uk
Online portal to grants for the voluntary and community sector for the
following funders
• www.grantnet.com
Grantnet is a user-friendly search engine
see.arts.ac.uk / see@arts.ac.uk