Google Adwords and content network usages offer advertisers an opportunity to have maximum benefits from these activities. The process of advertisement in searches ensures that your advertisement is visible under your search results whereas Google content advertisement is applicable for websites that incorporates “Adsense” into their individual websites.

1. The Google Adwords and Content Network Usages
When you make use of pay per click advertising then Google offers two broad options. You can
either opt between advertisements in search results or you can go for advertisements in
websites. If you want to go for both then the same is available to improve your business
prospects.
The process of advertisement in searches ensures that your advertisement is visible under your
search results whereas Google content advertisement is applicable for websites that
incorporates “Adsense” into their individual websites. With the rapid expansion of Adsense,
these advertisements are easily viewable through a lot of webpages. However, the popularity of
this form of advertisement has taken a backseat with many advertisers looking at search results
based advertisement in a favorable manner.
The main reason for this type of move is basically meant for smaller websites who cannot bear
the costs associated with Adsense and click fraud. Though click fraud can also happen in search
advertisement, the impact is very less to hurt these smaller websites. The main reason for click
fraud is to ensure that competitor’s ROI is weakened in the best possible manner.
Through the use of Adsense, the website owner would try to increase his revenues by making
sure that similar clicking tactics are employed in an extensive manner. The main reason that
website owners look at the possibility of marketing out with their content is to influence the
motivation of the buyer when they visit their website. People tend to click on the Adsense
advertisement only when they find it expressed in a favorable manner.
Negative reviews might make the ultimate difference between someone actually interested in
the advertisement or not. Another reason for lack of popularity of Adsense website is due to the
fact that there are a lot more administrative tasks that need to be completed while employing
this form of advertising. There is a need to go through the websites and find the relevance of
Adsense according to their requirements.
The Adword accounts do not even have the capability to support the keywords used for SEO
activities of the website. A lot of terms and conditions and privacy policy reduce the shine of
Adsense campaign. Although there has been a decline in content advertising, there are still
many website owners who feel the need to use the same since they offer a similar kind of ROI
like search marketing. Since many advertisers are shifting from content advertisement to search
marketing there is less competition in this field thereby giving better ROI from the publisher’s
website.
This whole process of advertisement has been a positive move from the point of view of
publisher and advertiser as well. In spite of all the benefits, there is a need to make sure that
the process of content advertisement is made more robust for the users. The main reason for
opting to take content-based advertising is to increase the scales so that the website rankings
go up with respect to all the available search engines. Adsense stamps its authority as one of
the best PPC content distributor through more regulated advertisement options for its users.
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