At echogravity, we sat down and came up with 7 glaring reasons to dislike cold calling lead generation services. What’s ironic is that there are a few of us that grew up in the sales world where cold calling was the only way to get new business. We believed in it then, but now subscribe to a different way of thinking. Business evolves, and cold calling lead gen has clearly run its course.

1. 7 Reasons to Dislike
B2B Cold Calling
Services
.11 .7 .11

2. Reason 1:
Data is Inaccurate
2

3. Reason #2:
A small % of calls gets answered
3

4. Reason #3:
3 months isn’t long enough to make traction
4

5. Reason #4:
Cold callers can’t really qualify
5

6. Reason #5:
The Hand-off gets fumbled
6

7. Reason #6:
Time gets wasted with non-decision makers
7

8. Reason #7:
Nobody can sell like you can
8

9. Content Lead Gen Heals the Wounds
Content Lead Gen is not easy, which is why
many companies aren’t engaging in it.
But we do.
echogravity Lead Gen
9