IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.

1. IT Services and
Staffing:
The Digital Era
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2. What is your Digital Footprint?
Can you answer YES to most or all of these?
• I own a blog
• I am an author in a blog
• I actively Tweet
• I’ve created a business-based YouTube Video
• I have more than 1000 (real) total followers (Social)
• I’ve created a public Slideshare for prospects or recruits
• People commonly retweet, post, or comment on my
content
• I am considered a thought leader in a community
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3. A Viral Experience for echogravity
Thursday January 12, 2012: 244 Web Site Visitors
Friday January 13: 62,526
Saturday January 14: 75,278
Sunday January 15: 57,381
Monday January 16: 54,787
Tuesday January 17: 53,605
Wednesday January 18: 31,730
21,000 Facebook Likes
2,450 Tweets
870 Visitor Comments
100 LinkedIn Shares
Why did this happen?
Web site, search criteria, content and the community
were staged to succeed because of a solid foundation.
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4. A Viral Experience
Source: Google Analytics
A following can’t be built without the right
foundation in place.
You have to start somewhere…
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5. Who is echogravity?
Inbound marketing and public
relations firm that focuses on
building awareness and lead
generation for companies in the
IT Staffing and IT Services
industry
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6. Goals
Increase Awareness
Generate
More Improve
Sales and Sales
Recruiting Support
Leads
Increase Sustainable
Revenue and
Growth
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7. 2012 Statistics
How do CIO’s typically seek new information
and keep up to date with the industry?
• 69% from peers and white papers
• 60% from webcasts/webinars
• 39% from case studies
• 34% from blogs and wikis
• 16% from mobile feeds/updates
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8. 2012 Statistics
• 65% of companies will add IT staff in first half of 2012
according to a Dice Survey.
• 27% of companies plan to expand their IT staff by
more than 20% in 2012 according to a Dice Survey.
• Network World December 2011 issue sites Turnover
as the number one issue for CIO’s in 2012.
– Baby boomers retiring at a rate of 10,000 per day
for the next 18 years
– IT hiring on the rise
– Younger techies change jobs more frequently
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9. The Digital Age
A strategy that encompasses getting found by
generating buzz, awareness and intelligent/
relevant content in the social web, communities
and various other locations that attracts prospects
and candidates straight to you.
The IT Staffing and Services space is a lagging
adopter of this strategy.
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10. Evolution of Connecting
Prospects and recruits have more choice in how
they prefer to interact with you
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11. Connect with the Audience
Typical Companies in the
Company Digital Age
Direct Selling Social Media Email
Blog/RSS
Campaigns
Feed
Cold Website
Calls Downloadable
Market
Content
SEO Research
Job Boards
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12. Get Found to Extend Reach
• Keywords
• Site Authority Building
SEO*
Social • Twitter
• LinkedIn
• Facebook
Media • YouTube
• Blogs
• White Papers
Content • Videos
• eBooks
• Networks/Groups
*Search Engine Optimization
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13. Create the Engine
Turn
Create a Awareness
Website into Lead
that is a Build Brand Generation
Sales and Strength for Sales
Recruiting with and
Hub Content Recruiting
Optimize for Deliver Execute,
Search Using targeted Measure
SEO messages with and Refine
Data, Social
and Email
Management
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14. Creating Awareness
Candidates and Sales Prospects need a reason to learn about you and your company
Creative Content
Utilize Sharing
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15. Search Optimization
• Create new prospect and candidate traffic
• Utilize SEO for generating awareness
• Increase pageviews, time on site and reduce the bounce rate
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16. Become Known in your Space
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17. Recruiters: Make the Message Compelling
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18. Watch People Engage
Find out what content resonates with the targeted market
Then queue up conversations for new business and new recruits
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19. Measure and Modify
• Determine which goals are tied to which tactics
• Create Many Calls to Action- Both for candidates and
sales prospects
• Test Candidate and Prospect Landing Pages
• Determine which content is best associated with
which target market: IT Leadership/Business Analysts
• Track everything and its source
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20. What to Keep in Mind
• The foundation is critical- data, systems and web site
• It takes time to build a following
• Frequency and relevance is a must
• Connection with Buyer Personas is key to the strategy
• Content must be compelling, intelligent and
interesting
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21. Why Adopt Digital Age Strategies?
1. Digital age marketing and communications continue
to gain steam.
2. The cost of using tools is significantly less than the
manual tasks involved.
3. Digital Age activities can be found on the web 24/7.
The shelf life is infinite.
4. Automation of reach is more efficient to building
networks, pipelines and growth.
5. It’s likely that your competition isn’t doing this YET.
6. Gen Y and the Google Society will change the way
they are found and how you engage with them.
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22. Create and Execute a Digital Age Strategy today!
If you don’t, you can bet your competition will…
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23. Thank You
www.echogravity.com
Contact Us
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