Eric Eckardt, VP at Hubzu.com lead a session on real estate and technology at the Texas Association of Realtors in 2013. http://www.linkedin.com/in/ericeckardt Eric is a real estate technology entrepreneur that has founded several online businesses across this sector and is also a former investment banker on Wall Street. He has been quoted in several industry publications including Inman News, WSJ, and Bloomberg. He talks about mobile, technology, social media, video, and much more to a real estate audience.

1. @

2. 10 Ways Technology Can Help
You Build Your Business

3.  Experienced real estate technology entrepreneur
 Licensed real estate broker in NY & FL
 Founded virtual real estate brokerage serving CA, FL, NY
 2012 Inman Most Innovative Real Estate Startup Finalist
 Founded real estate, mortgage and other online businesses
 Managing Partner / Owner of a leading Realogy brand
 Sold independent brokerage to a Realogy brand
 Former investment banker (leveraged finance)
Eric Eckardt Vice President & General Manager
Direct to Broker at Hubzu
@
@ericeckardt

4. Client Engagement
Local/National
Engagement
Business Management
Lead Generation
Virtual Office
Online Presence
Online Brand Management
Communication
Pick at least one technology practice that fits your
model to implement into your business.
How can you
use technology?

5. Technology can
improve
efficiency, but is
not a substitute
for a sound
business model.
@ericeckardt

6. Today’s Home Buyer is Tech Savvy
 90% of home buyers
start their search
online
 85% of buyers use a
mobile device
 70% access the Internet
from smart phones
 15% access the Internet
from tablets
Home Buyer Mobile Use
31%
Gen X
1965-1979
28%
Gen Y
1980-2000
18%
Young Boomers
1955-1964
 Frequency of Internet use is
directly related to age.
 Young buyers are more likely
to use the Internet during
their search.
@ericeckardt

7. Today’s Home Seller is Tech Savvy
88% of home
sellers were
assisted by an agent
@ericeckardt

8. Online Buying Behavior
$348.8
$301.7
FY 2012FY 2011
>90%
88%
FY 2012FY 2011
U.S. B2C eCommerce Sales
in Billions
Online Real Estate Searches
>78,000
2013 YTDFY2009
Hubzu Homes Sold
in Units
@ericeckardt

9. First-Time Home Buyers On the Rise
 The share of first-time home buyers rose slightly to 39% in 2012.
 83% of first-time home buyers were under the age of 44.
 39% of buyers are first-timers vs. 34% of sellers.
First-time Buyer Share Closer to Historical Norm
42%
40% 40% 40%
36%
39%
41%
47%
50%
37%
39%
20%
25%
30%
35%
40%
45%
50%
55%
60%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
@ericeckardt

10. REALTOR®
Profile 94% of REALTORS communicate with clients via mobile device
 REALTOR Average Age = 57; only 50% use a smartphone
 15% believe technology is the best way to distinguish yourself
 REALTORS spent more on technology in 2012 than in 2010
 50% of REALTORS use Facebook daily-to-weekly; 25% say the
same for LinkedIn
 54% of REALTORS closed between 1 and 10 deals in 2011
Are you Technology Driven?
@ericeckardt

11. What does this mean for
your business?
@ericeckardt

12. Of the 4 billion mobile
phone, more than 1
billion consumers
currently carry smart
phones in their pockets.
200 million YouTube
views occur on mobile
daily
#1 Incorporate Mobile into Your Business
89% of new home shoppers use mobile
search engine on the onset
@ericeckardt

13.  Documentation: Free application that works across multiple platforms.
Great way to review, edit, create Word docs, Excel spread sheets, and
PowerPoint presentations.
Genius Scan
 Scanning: You can scan documents on the go and then email or store
the document in the cloud.
 Consumer / Client: Allows you to create and share photos in a
magazine style document. Take photos from your listing to create
personalize magazine for the seller viewable on an iPad, iPhone, or
iPod Touch
 Demographic Info: Sitegeist helps you to learn more about your
surroundings in seconds. Drawing on publicly available
information, the app presents solid data in a simple at-a-glance format
to help you tap into the pulse of your location anywhere in the U.S.
Beamr
Sitegeist
#1 How you can incorporate mobile
@ericeckardt

14. #1 OpenHouse Pro App
@ericeckardt

15. #1 Sitegeist App – Hyperlocal
@ericeckardt

16. Last year, 9.8 trillion
texts were
sent, according to The
Chief Marketing Officer
(CMO) Council.
Mobile is changing the normal
routines of consumers
and disrupting business
models.
Texting Is the
New Email
Does Your Company
Do It Right?
May 2013
#2 Texting is Here to Stay
@ericeckardt

17. May 2013
 MightyText: Text from your computer or tablet
using your CURRENT Android Phone and
number. Send & Receive SMS on your computer
or tablet. Instant Notifications on
computer/tablet when SMS hits phone. 100%
Free!
 YouMail is a free app that offers a number of voicemail
solutions including transcription, which will convert those
voicemails into texts. Available for Apple and Droid.
#2 Texting is Here to Stay
 Invisible Text (for Apple and Droid) prevents
your messages and photos from being saved
and/or forwarded by another party
@ericeckardt

18. Social media is a way to engage
with your customers. Apps such
as
Hootsuite, Buffer, Spro
utsocial and
Social Bro can help
efficiently create relationships
online.
#3 Embrace Social Media
@ericeckardt

19. #3 Manage Online Profile
@ericeckardt

20. 67%
56%
2017EFY2012
Global Online
Video Traffic
More than 6 billion
hours of video are
watched each month on
YouTube
#4 Online Video Explosion
Source: Cisco
89 Million people in
the U.S. will watch 1.2
Billion online videos
today
@ericeckardt

21. Instagram Video
15 Seconds
Mobile Virtual Tours
Designed for Real Estate
#4 Online Video Explosion
@ericeckardt

22. #4 Incorporate Video
@ericeckardt

23. Engaging with Agents
#4 Online Video Explosion
@ericeckardt

24. #4 HdHat.com
@ericeckardt

25. Consumers have access to a wealth of information
Common Search Terms
#5 Internet Search – SEO
@ericeckardt
 Historical Home Prices
 School Rankings
 Neighborhood Information
 Comparable Homes
 Agent Reviews
 Market Inventory
 And MORE!

26. Google apps suite and other
platforms are designed to help
manage transactions, share
documents and store data.
#6 Take Advantage of “The Cloud”
@ericeckardt

27. #6 Cloud Brokerage - Lean Approach
Test the
“new” model
continuously
@ericeckardt

28. #7 Utilize e-Signature Capabilities
@ericeckardt

29. VS
#8 High Quality Digital Photography
@ericeckardt

30. #8 High Quality Digital Photography
 Use a free, photo editor
program or invest in
Photoshop Lightroom
 Get a smart phone lens add
on or an app that takes 360
degree shots
 Get a light source that
mounts to your phone
@ericeckardt

31. #8 OverApp | Add text to Photos

32. The integration of
search, social, email,
video and the
Internet into your
marketing plan is
paramount for
success.
Ideas that work:
 Social
 Mobile
 Video
#9 Consider High-Tech Marketing
@ericeckardt

33. #10 Selling Online at Hubzu
@ericeckardt

34. Conflicting Information
Social Media
> 1 million REALTORS®
Online Reviews
Google SearchMultiple Site Searches
Don’t get Overwhelmed

35. 89%
84%
FY2012FY2008
89% of buyers
retained a REALTOR in
2012, up from 69% in
2001. It’s the same on
the seller side, where
only 9% sold a home
without an agent, down
from a high of 20% in
1987.
REALTOR® – Trusted Advisor
@ericeckardt

36. Q
.
A.
@ericeckardt