Julien Fourgeaud en TEDxLasPalmas
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Three students formed a company called Rovio in 2003 and entered a mobile game competition, winning for their game "Kings of the Cabbage World". They went on to develop 51 games before creating the iconic Angry Birds game with its simple but addictive gameplay. Rovio spread the game through local markets and an active social media presence, listening to fans and sharing the game's story. The document outlines tips for startups such as thinking big but starting small, executing well, building a community, focusing on customers and colleagues, and trusting that people are essential to success.
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Julien Fourgeaud en TEDxLasPalmas
- 1. From a kid’s dream to a cultural phenomenon
- 2. Julien Fourgeaud @jfourgeaud Bad Piggy Bank Manager & Magician [email_address]
- 7. 51 games before the hit…
- 9. Iconic characters
- 10. Simple but powerful gameplay
- 12. Local markets
- 19. Julien Fourgeaud @jfourgeaud Bad Piggy Bank Manager & Magician [email_address]
Notes de l'éditeur
- This presentation is NOT about the next update of Angry Birds seasons, the Movie that we might make, the toys that we are selling, or the CookBook that we are publishing. I will NOT tell you about our next game, even if it is pretty cool. Instead, let me tell you a story.
- 2003: Niklas Hed, Jarno Väkeväinen and Kim Dikert participate in Assembly and propose a game. Niklas creates Relude in 2004
- Focus on Niklas: Last remaining of the first crew Always had ideas to make games. When he was a kid, he used to spend a lot of time with Mikael, his cousin, now CEO of Rovio, and talk about games.
- Birds with no wings and no feet = Can’t fly Color of the pig = swine flue
- Soccer mum + hardcore Slot Machine phenomenon Physics Simple gesture
- From Caves, to Colporteurs, technology has only increased speed of propagation and broaden reach.
- Started distributing the game on iPhone worldwide. Didn’t work as expected. Went to Local Markets and promoted it there: Denmark, Sweden, Greece, Finland & Czech Republic
- Folks at The Clock Blog
- Mike Cooper, son’s birthday.